WelcomHeritage Hotels SWOT Analysis, Competitors & USP
SWOT analysis of WelcomHeritage Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In WelcomHeritage Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like WelcomHeritage Hotels to benchmark its business & performance as compared to the competitors. WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the WelcomHeritage Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top WelcomHeritage Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| WelcomHeritage Hotels Brand Analysis | |
|---|---|
| Parent Company |
ITC |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
India’s finest chain of heritage hotels |
| USP |
Experiencing the grandeur and luxuries that India is known for |
| WelcomHeritage Hotels STP | |
| Segment |
Upscale and Luxury Segment |
| Target Group |
Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties |
| Positioning |
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them. |
| SWOT Analysis of WelcomHeritage Hotels | |
| WelcomHeritage Hotels Strengths |
Below are the Strengths in the SWOT Analysis of WelcomHeritage Hotels: 1. Highly appreciated by foreign travelers |
| WelcomHeritage Hotels Weaknesses |
Here are the weaknesses in the WelcomHeritage Hotels SWOT Analysis: 1. Cost of land and location is very high, thus, reducing profitability 3.Poor infrastructure, especially with respect to transportation, is a let-down in the entire trip |
| WelcomHeritage Hotels Opportunities |
Following are the Opportunities in WelcomHeritage Hotels SWOT Analysis: 1. Destination weddings are a popular trend |
| WelcomHeritage Hotels Threats |
The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned: 1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence |
| WelcomHeritage Hotels Competition | |
| WelcomHeritage Hotels Competitors |
Below are the top 4 competitors of WelcomHeritage Hotels: 1.Oberoi Group 4. The Leela Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WelcomHeritage Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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