WelcomHeritage Hotels SWOT Analysis
Here is a detailed SWOT analysis of WelcomHeritage Hotels covering strengths, weaknesses, opportunities and threats.
WelcomHeritage Hotels Strengths
- Highly appreciated by foreign travelers
- Since India is known for its hospitality, the company is recognized globally
- WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
- Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region
Above are the strengths in the SWOT Analysis of WelcomHeritage Hotels. The strengths of WelcomHeritage Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WelcomHeritage Hotels Weaknesses
- Cost of land and location is very high, thus, reducing profitability
- Limited market share due to tough competition from international and domestic players
- Poor infrastructure, especially with respect to transportation, is a let-down in the entire trip
These were the weaknesses in the WelcomHeritage Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WelcomHeritage Hotels Opportunities
- Destination weddings are a popular trend
- Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
- Increasing Government support
Above we covered the opportunities in WelcomHeritage Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WelcomHeritage Hotels Threats
- Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
- Increasing competition. Rampant increase in International entrants.
The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WelcomHeritage Hotels SWOT analysis.
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About WelcomHeritage Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| WelcomHeritage Hotels Overview | |
|---|---|
| Parent Company |
ITC |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
India’s finest chain of heritage hotels |
| USP |
Experiencing the grandeur and luxuries that India is known for |
| WelcomHeritage Hotels STP | |
| Segmentation |
Upscale and Luxury Segment |
| Target Market |
Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties |
| Positioning |
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them. |
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