WelcomHeritage Hotels SWOT Analysis, Competitors & USP

WelcomHeritage Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of WelcomHeritage Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WelcomHeritage Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the WelcomHeritage Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the WelcomHeritage Hotels SWOT Analysis:

SWOT Analysis of WelcomHeritage Hotels

For WelcomHeritage Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

WelcomHeritage Hotels Strengths

The strengths of WelcomHeritage Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of WelcomHeritage Hotels :

1. Highly appreciated by foreign travelers
2. Since India is known for its hospitality, the company is recognized globally
3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
4. Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region

WelcomHeritage Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WelcomHeritage Hotels SWOT Analysis:

1. Cost of land and location is very high, thus, reducing profitability
2. Limited market share due to tough competition from international and domestic players

3.Poor infrastructure,  especially with respect to transportation, is a let-down in the entire trip

WelcomHeritage Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WelcomHeritage Hotels SWOT Analysis:

1.  Destination weddings are a popular trend
2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
3.Increasing Government support

WelcomHeritage Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned:

1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
2.Increasing competition. Rampant increase in International entrants.

WelcomHeritage Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of WelcomHeritage Hotels:

1.Oberoi Group
2.Taj Hotels
3. The Lalit Group

4. The Leela Group

Hence this concludes the WelcomHeritage Hotels SWOT analysis.

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About WelcomHeritage Hotels

WelcomHeritage Hotels Overview
Parent Company	ITC
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	India’s finest chain of heritage hotels
USP	Experiencing the grandeur and luxuries that India is known for
WelcomHeritage Hotels STP
Segmentation	Upscale and Luxury Segment
Target Market	Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties
Positioning	A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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