WelcomHeritage Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WelcomHeritage Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In WelcomHeritage Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WelcomHeritage Hotels to benchmark its business & performance as compared to the competitors and industry. WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top WelcomHeritage Hotels competitors and includes WelcomHeritage Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

WelcomHeritage Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WelcomHeritage Hotels Brand Analysis
Parent Company

ITC

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s finest chain of heritage hotels

USP

Experiencing the grandeur and luxuries that India is known for

WelcomHeritage Hotels STP
WelcomHeritage Hotels Segmentation

Upscale and Luxury Segment

WelcomHeritage Hotels Target Market

Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties

WelcomHeritage Hotels Positioning

A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.

WelcomHeritage Hotels SWOT Analysis
WelcomHeritage Hotels Strengths

Below are the Strengths in the SWOT Analysis of WelcomHeritage Hotels:

1. Highly appreciated by foreign travelers
2. Since India is known for its hospitality, the company is recognized globally
3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
4. Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region

WelcomHeritage Hotels Weaknesses

Here are the weaknesses in the WelcomHeritage Hotels SWOT Analysis:

1. Cost of land and location is very high, thus, reducing profitability
2. Limited market share due to tough competition from international and domestic players

3.Poor infrastructure,  especially with respect to transportation, is a let-down in the entire trip

WelcomHeritage Hotels Opportunities

Following are the Opportunities in WelcomHeritage Hotels SWOT Analysis:

1.  Destination weddings are a popular trend
2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
3.Increasing Government support

WelcomHeritage Hotels Threats

The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned:

1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
2.Increasing competition. Rampant increase in International entrants.

WelcomHeritage Hotels Competition
Competitors

Below are the top 4 WelcomHeritage Hotels competitors:

1.Oberoi Group
2.Taj Hotels
3. The Lalit Group

4. The Leela Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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