WelcomHeritage Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3250

SWOT analysis of WelcomHeritage Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top WelcomHeritage Hotels competitors and elaborates WelcomHeritage Hotels segmentation, targeting, positioning & USP.

WelcomHeritage Hotels

Parent Company

ITC

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s finest chain of heritage hotels

USP

Experiencing the grandeur and luxuries that India is known for

WelcomHeritage Hotels STP

Segment

Upscale and Luxury Segment

Target Group

Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties

Positioning

A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.

WelcomHeritage Hotels SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of WelcomHeritage Hotels. Strengths are:

1. Highly appreciated by foreign travelers
2. Since India is known for its hospitality, the company is recognized globally
3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
4. Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region

Weaknesses

Here are the weaknesses in the WelcomHeritage Hotels SWOT Analysis:

1. Cost of land and location is very high, thus, reducing profitability
2. Limited market share due to tough competition from international and domestic players

3.Poor infrastructure,  especially with respect to transportation, is a let-down in the entire trip

Opportunities

Following are the Opportunities in WelcomHeritage Hotels SWOT Analysis:

1.  Destination weddings are a popular trend
2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
3.Increasing Government support

Threats

The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned:

1. Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
2.Increasing competition. Rampant increase in International entrants.

WelcomHeritage Hotels Competition

Competitors

Below are the top 4 WelcomHeritage Hotels competitors:

1.Oberoi Group
2.Taj Hotels
3. The Lalit Group

4. The Leela Group


The brandguide table above concludes the WelcomHeritage Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to WelcomHeritage Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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