Published in Tourism and Hospitality category by MBA Skool Team
WelcomHeritage Hotels is one of the leading brands in the tourism and hospitality sector. WelcomHeritage Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WelcomHeritage Hotels:
Since India is known for its hospitality, the company is recognized globally
WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India
Due to diversity in culture and topography across the country, each hotel can have a set of offerings that are unique to that region
Above are the strengths in the SWOT Analysis of WelcomHeritage Hotels. The strengths of WelcomHeritage Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WelcomHeritage Hotels Weaknesses
Cost of land and location is very high, thus, reducing profitability
Limited market share due to tough competition from international and domestic players
Poor infrastructure, especially with respect to transportation, is a let-down in the entire trip
These were the weaknesses in the WelcomHeritage Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WelcomHeritage Hotels Opportunities
Destination weddings are a popular trend
Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India
Increasing Government support
Above we covered the opportunities in WelcomHeritage Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WelcomHeritage Hotels Threats
Dependency on foreign travelers, terrorist threats, economic downturn, political turbulence
Increasing competition. Rampant increase in International entrants.
The threats in the SWOT Analysis of WelcomHeritage Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Experiencing the grandeur and luxuries that India is known for
WelcomHeritage Hotels STP
Upscale and Luxury Segment
Leisure travelers (Indians and Foreigners) from the upscale and luxury segment, wedding parties
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and the services and facilities offered by them.
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