SWOT Analysis of The Leela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Leela |
|
Parent Company |
Hotel Leelaventure Ltd. |
Category |
Hotels and Resorts |
Sector |
|
Tagline/ Slogan |
The Essence Of India |
USP |
Hotels that really deliver |
The Leela STP |
|
Segment |
Luxury Segment |
Target Group |
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India |
Positioning |
Extending warm, gracious and anticipatory services in settings that capture the essence of India |
The Leela SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Leela : 1. High brand recall 5. All hotels are located in premium areas of the cities |
Weaknesses |
1.High interest expenses are hampering net income 3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings |
Opportunities |
1.Domestic and Foreign Travel Spending is growing |
Threats |
1. Political turbulence due to the economic conditions |
The Leela Competition |
|
Competitors |
Below are the 3 main The Leela competitors : 1. ITC Hotels |
The brandguide table above concludes the The Leela SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to The Leela. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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