Published in Tourism and Hospitality category by MBA Skool Team
The Leela is one of the leading brands in the tourism and hospitality sector. The Leela SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Leela:
One of the key players in the luxury hotel segment
More than 7 five star hotels, 2128 rooms in the country
Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group
All hotels are located in premium areas of the cities
Above are the strengths in the SWOT Analysis of The Leela. The strengths of The Leela looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Leela Weaknesses
High interest expenses are hampering net income
Limited market share due to tough competition from international and domestic players
Overseas expansion will be difficult since Leela is known for ethnicity in offerings
These were the weaknesses in the The Leela SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Leela Opportunities
Domestic and Foreign Travel Spending is growing
Indian hotels have a low occupancy rate as compared to other hotels
There is a shortage of 150000 rooms in India
Above we covered the opportunities in The Leela SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Leela Threats
Political turbulence due to the economic conditions
Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment
The threats in the SWOT Analysis of The Leela are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India
Extending warm, gracious and anticipatory services in settings that capture the essence of India
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