SWOT analysis of The Leela analyses the brand by its strengths, weaknesses, opportunities & threats. In The Leela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Leela to benchmark its business & performance as compared to the competitors. The Leela is one of the leading brands in the tourism and hospitality sector.
The table below lists the The Leela SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Leela competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
The Leela Brand Analysis | |
---|---|
Parent Company |
Hotel Leelaventure Ltd. |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
The Essence Of India |
USP |
Hotels that really deliver |
The Leela STP | |
Segment |
Luxury Segment |
Target Group |
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India |
Positioning |
Extending warm, gracious and anticipatory services in settings that capture the essence of India |
SWOT Analysis of The Leela | |
The Leela Strengths |
Below are the Strengths in the SWOT Analysis of The Leela: 1. High brand recall 5. All hotels are located in premium areas of the cities |
The Leela Weaknesses |
Here are the weaknesses in the The Leela SWOT Analysis: 1.High interest expenses are hampering net income 3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings |
The Leela Opportunities |
Following are the Opportunities in The Leela SWOT Analysis: 1.Domestic and Foreign Travel Spending is growing |
The Leela Threats |
The threats in the SWOT Analysis of The Leela are as mentioned: 1. Political turbulence due to the economic conditions |
The Leela Competition | |
The Leela Competitors |
Below are the top 3 competitors of The Leela: 1. ITC Hotels |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Leela. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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