The Leela SWOT Analysis
Here is a detailed SWOT analysis of The Leela covering strengths, weaknesses, opportunities and threats.
The Leela Strengths
- High brand recall
- One of the key players in the luxury hotel segment
- More than 7 five star hotels, 2128 rooms in the country
- Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group
- All hotels are located in premium areas of the cities
Above are the strengths in the SWOT Analysis of The Leela. The strengths of The Leela looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Leela Weaknesses
- High interest expenses are hampering net income
- Limited market share due to tough competition from international and domestic players
- Overseas expansion will be difficult since Leela is known for ethnicity in offerings
These were the weaknesses in the The Leela SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Leela Opportunities
- Domestic and Foreign Travel Spending is growing
- Indian hotels have a low occupancy rate as compared to other hotels
- There is a shortage of 150000 rooms in India
Above we covered the opportunities in The Leela SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Leela Threats
- Political turbulence due to the economic conditions
- Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment
The threats in the SWOT Analysis of The Leela are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Leela SWOT analysis.
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About The Leela
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Leela Overview | |
|---|---|
| Parent Company |
Hotel Leelaventure Ltd. |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
The Essence Of India |
| USP |
Hotels that really deliver |
| The Leela STP | |
| Segmentation |
Luxury Segment |
| Target Market |
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India |
| Positioning |
Extending warm, gracious and anticipatory services in settings that capture the essence of India |
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