The Leela SWOT Analysis, Competitors & USP

Hotel Leelaventure Ltd.

Hotels and Resorts

Tourism and Hospitality

The Essence Of India

Hotels that really deliver

Luxury Segment

Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India

Extending warm, gracious and anticipatory services in settings that capture the essence of India

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Leela. Strengths are:

1. High brand recall
2. One of the key players in the luxury hotel segment
3. More than 7 five star hotels, 2128 rooms in the country
4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group

5. All hotels are located in premium areas of the cities

Here are the weaknesses in the The Leela SWOT Analysis:

1.High interest expenses are hampering net income
2.Limited market share due to tough competition from international and domestic players

3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings

Following are the Opportunities in The Leela SWOT Analysis:

1.Domestic and Foreign Travel Spending is growing
2.Indian hotels have a low occupancy rate as compared to other hotels
3.There is a shortage of 150000 rooms in India

The threats in the SWOT Analysis of The Leela are as mentioned:

1. Political turbulence due to the economic conditions
2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

Below are the top 3 The Leela competitors:

1. ITC Hotels
2. Taj Hotels
3. Oberoi Group