The Leela SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 7256

SWOT analysis of The Leela analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Leela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Leela to benchmark its business & performance as compared to the competitors and industry. The Leela is one of the leading brands in the tourism and hospitality sector. The table below also lists the top The Leela competitors and elaborates The Leela market segmentation, target group, positioning & Unique Selling Proposition (USP).

The Leela SWOT, Competitors, Marketing STP & Brand analysis Table
The Leela Brand Analysis
Parent Company

Hotel Leelaventure Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

The Essence Of India

USP

Hotels that really deliver

The Leela STP
Segment

Luxury Segment

Target Group

Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India

Positioning

Extending warm, gracious and anticipatory services in settings that capture the essence of India

The Leela SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Leela. Strengths are:

1. High brand recall
2. One of the key players in the luxury hotel segment
3. More than 7 five star hotels, 2128 rooms in the country
4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group

5. All hotels are located in premium areas of the cities

Weaknesses

Here are the weaknesses in the The Leela SWOT Analysis:

1.High interest expenses are hampering net income
2.Limited market share due to tough competition from international and domestic players

3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings

Opportunities

Following are the Opportunities in The Leela SWOT Analysis:

1.Domestic and Foreign Travel Spending is growing
2.Indian hotels have a low occupancy rate as compared to other hotels
3.There is a shortage of 150000 rooms in India

Threats

The threats in the SWOT Analysis of The Leela are as mentioned:

1. Political turbulence due to the economic conditions
2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

The Leela Competition
Competitors

Below are the top 3 The Leela competitors:

1. ITC Hotels
2. Taj Hotels
3. Oberoi Group

The brandguide table above concludes the The Leela SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Leela. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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