The Leela SWOT Analysis, Competitors & USP

The Leela SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The Leela, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Leela to benchmark its business & performance as compared to the competitors, and make strategic improvements. The Leela is one of the leading brands in the tourism and hospitality sector.

The article below lists the The Leela SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Leela SWOT Analysis:

SWOT Analysis of The Leela

For The Leela, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Leela Strengths

The strengths of The Leela looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Leela :

1. High brand recall
2. One of the key players in the luxury hotel segment
3. More than 7 five star hotels, 2128 rooms in the country
4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group

5. All hotels are located in premium areas of the cities

The Leela Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Leela SWOT Analysis:

1.High interest expenses are hampering net income
2.Limited market share due to tough competition from international and domestic players

3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings

The Leela Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Leela SWOT Analysis:

1.Domestic and Foreign Travel Spending is growing
2.Indian hotels have a low occupancy rate as compared to other hotels
3.There is a shortage of 150000 rooms in India

The Leela Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Leela are as mentioned:

1. Political turbulence due to the economic conditions
2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

The Leela Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The Leela:

1. ITC Hotels
2. Taj Hotels
3. Oberoi Group

Hence this concludes the The Leela SWOT analysis.

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About The Leela

The Leela Overview
Parent Company	Hotel Leelaventure Ltd.
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	The Essence Of India
USP	Hotels that really deliver
The Leela STP
Segmentation	Luxury Segment
Target Market	Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India
Positioning	Extending warm, gracious and anticipatory services in settings that capture the essence of India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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