Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of The Leela analyses the brand by its strengths, weaknesses, opportunities & threats. In The Leela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Leela to benchmark its business & performance as compared to the competitors. The Leela is one of the leading brands in the tourism and hospitality sector.
The table below lists the The Leela SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Leela competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India
Extending warm, gracious and anticipatory services in settings that capture the essence of India
SWOT Analysis of The Leela
The Leela Strengths
Below are the Strengths in the SWOT Analysis of The Leela:
1. High brand recall 2. One of the key players in the luxury hotel segment 3. More than 7 five star hotels, 2128 rooms in the country 4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group
5. All hotels are located in premium areas of the cities
The Leela Weaknesses
Here are the weaknesses in the The Leela SWOT Analysis:
1.High interest expenses are hampering net income 2.Limited market share due to tough competition from international and domestic players
3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings
The Leela Opportunities
Following are the Opportunities in The Leela SWOT Analysis:
1.Domestic and Foreign Travel Spending is growing 2.Indian hotels have a low occupancy rate as compared to other hotels 3.There is a shortage of 150000 rooms in India
The Leela Threats
The threats in the SWOT Analysis of The Leela are as mentioned:
1. Political turbulence due to the economic conditions 2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment
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