The Leela SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 6514

SWOT Analysis of The Leela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Leela

Parent Company

Hotel Leelaventure Ltd.


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

The Essence Of India


Hotels that really deliver

The Leela STP


Luxury Segment

Target Group

Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India


Extending warm, gracious and anticipatory services in settings that capture the essence of India

The Leela SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Leela :

1. High brand recall
2. One of the key players in the luxury hotel segment
3. More than 7 five star hotels, 2128 rooms in the country
4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group

5. All hotels are located in premium areas of the cities


1.High interest expenses are hampering net income
2.Limited market share due to tough competition from international and domestic players

3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings


1.Domestic and Foreign Travel Spending is growing
2.Indian hotels have a low occupancy rate as compared to other hotels
3.There is a shortage of 150000 rooms in India


1. Political turbulence due to the economic conditions
2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

The Leela Competition


Below are the 3 main The Leela competitors :

1. ITC Hotels
2. Taj Hotels
3. Oberoi Group

The brandguide table above concludes the The Leela SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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