Pleasure Beach Blackpool SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4866

SWOT analysis of Pleasure Beach Blackpool analyses the brand/company with its strengths, weaknesses, opportunities & threats. Pleasure Beach Blackpool is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Pleasure Beach Blackpool competitors and elaborates Pleasure Beach Blackpool segmentation, targeting, positioning & USP.

Pleasure Beach Blackpool

Parent Company

The Thompson Family


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

See It, Feel It, Love It


The park has some famous and original attractions in thrill rides

Pleasure Beach Blackpool STP


Teenagers, youngsters and children

Target Group

Youngsters and young families living in UK


With a lot of thrill rides and a separate children’s park, the park offers something for all age groups.

Pleasure Beach Blackpool SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pleasure Beach Blackpool. Strengths are:

1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year.
2. The park also operates a separate children’s park, known as Nickelodeon Land.
3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc.
4. The park has as many as 40 rides, including 12 roller coasters.
5. Good presence and popularity in UK


Here are the weaknesses in the Pleasure Beach Blackpool SWOT Analysis:

1.Limited awareness globally as compared to international theme parks means lesser international tourists
2. The park is seasonal and does not operate for more than 3 months in a year


Following are the Opportunities in Pleasure Beach Blackpool SWOT Analysis:

1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster).
2.By introducing new attractions from time to time, the park can attract more and more visitors.
3.The park can license some popular cartoon or comic characters to increase its merchandising power.


The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned:

1.The brand is not very popular internationally, which limits the inflow of international tourists.
2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland.
3.The park is privately managed by a family which may pose issues of professionalism.

Pleasure Beach Blackpool Competition


Below are the top 3 Pleasure Beach Blackpool competitors:

1. Alton Towers, UK
2.Legoland, UK
3.Disnyeland, Paris

The brandguide table above concludes the Pleasure Beach Blackpool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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