Pleasure Beach Blackpool SWOT Analysis
Here is a detailed SWOT analysis of Pleasure Beach Blackpool covering strengths, weaknesses, opportunities and threats.
Pleasure Beach Blackpool Strengths
- It is the one of the most visited amusement park in UK with more than 3 million visitors per year.
- The park also operates a separate children’s park, known as Nickelodeon Land.
- The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc.
- The park has as many as 40 rides, including 12 roller coasters.
- Good presence and popularity in UK
Above are the strengths in the SWOT Analysis of Pleasure Beach Blackpool. The strengths of Pleasure Beach Blackpool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pleasure Beach Blackpool Weaknesses
- Limited awareness globally as compared to international theme parks means lesser international tourists
- The park is seasonal and does not operate for more than 3 months in a year
These were the weaknesses in the Pleasure Beach Blackpool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pleasure Beach Blackpool Opportunities
- It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster).
- By introducing new attractions from time to time, the park can attract more and more visitors.
- The park can license some popular cartoon or comic characters to increase its merchandising power.
Above we covered the opportunities in Pleasure Beach Blackpool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pleasure Beach Blackpool Threats
- The brand is not very popular internationally, which limits the inflow of international tourists.
- There are many amusement parks in the UK that are very popular like Alton Towers and Legoland.
- The park is privately managed by a family which may pose issues of professionalism.
The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pleasure Beach Blackpool SWOT analysis.
About Pleasure Beach Blackpool
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pleasure Beach Blackpool Overview | |
|---|---|
| Parent Company |
The Thompson Family |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
See It, Feel It, Love It |
| USP |
The park has some famous and original attractions in thrill rides |
| Pleasure Beach Blackpool STP | |
| Segmentation |
Teenagers, youngsters and children |
| Target Market |
Youngsters and young families living in UK |
| Positioning |
With a lot of thrill rides and a separate children’s park, the park offers something for all age groups. |
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