SWOT Analysis of Pleasure Beach Blackpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pleasure Beach Blackpool |
|
Parent Company |
The Thompson Family |
Category |
Amusement Park/Theme Park |
Sector |
|
Tagline/ Slogan |
See It, Feel It, Love It |
USP |
The park has some famous and original attractions in thrill rides |
Pleasure Beach Blackpool STP |
|
Segment |
Teenagers, youngsters and children |
Target Group |
Youngsters and young families living in UK |
Positioning |
With a lot of thrill rides and a separate children’s park, the park offers something for all age groups. |
Pleasure Beach Blackpool SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pleasure Beach Blackpool : 1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year. |
Weaknesses |
1.Limited awareness globally as compared to international theme parks means lesser international tourists |
Opportunities |
1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster). |
Threats |
1.The brand is not very popular internationally, which limits the inflow of international tourists. |
Pleasure Beach Blackpool Competition |
|
Competitors |
Below are the 3 main Pleasure Beach Blackpool competitors : 1. Alton Towers, UK |
The brandguide table above concludes the Pleasure Beach Blackpool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Pleasure Beach Blackpool. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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