Pleasure Beach Blackpool SWOT Analysis, Competitors & USP
SWOT analysis of Pleasure Beach Blackpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Pleasure Beach Blackpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pleasure Beach Blackpool to benchmark its business & performance as compared to the competitors. Pleasure Beach Blackpool is one of the leading brands in the tourism and hospitality sector.
The table below lists the Pleasure Beach Blackpool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pleasure Beach Blackpool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Pleasure Beach Blackpool Brand Analysis | |
|---|---|
| Parent Company |
The Thompson Family |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
See It, Feel It, Love It |
| USP |
The park has some famous and original attractions in thrill rides |
| Pleasure Beach Blackpool STP | |
| Segment |
Teenagers, youngsters and children |
| Target Group |
Youngsters and young families living in UK |
| Positioning |
With a lot of thrill rides and a separate children’s park, the park offers something for all age groups. |
| SWOT Analysis of Pleasure Beach Blackpool | |
| Pleasure Beach Blackpool Strengths |
Below are the Strengths in the SWOT Analysis of Pleasure Beach Blackpool: 1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year. |
| Pleasure Beach Blackpool Weaknesses |
Here are the weaknesses in the Pleasure Beach Blackpool SWOT Analysis: 1.Limited awareness globally as compared to international theme parks means lesser international tourists |
| Pleasure Beach Blackpool Opportunities |
Following are the Opportunities in Pleasure Beach Blackpool SWOT Analysis: 1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster). |
| Pleasure Beach Blackpool Threats |
The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned: 1.The brand is not very popular internationally, which limits the inflow of international tourists. |
| Pleasure Beach Blackpool Competition | |
| Pleasure Beach Blackpool Competitors |
Below are the top 3 competitors of Pleasure Beach Blackpool: 1. Alton Towers, UK |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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