Pleasure Beach Blackpool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pleasure Beach Blackpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Pleasure Beach Blackpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pleasure Beach Blackpool to benchmark its business & performance as compared to the competitors. Pleasure Beach Blackpool is one of the leading brands in the tourism and hospitality sector.

The article below lists the Pleasure Beach Blackpool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pleasure Beach Blackpool SWOT Analysis:

SWOT Analysis of Pleasure Beach Blackpool

For Pleasure Beach Blackpool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pleasure Beach Blackpool Strengths

The strengths of Pleasure Beach Blackpool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pleasure Beach Blackpool :

1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year.
2. The park also operates a separate children’s park, known as Nickelodeon Land.
3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc.
4. The park has as many as 40 rides, including 12 roller coasters.
5. Good presence and popularity in UK

Pleasure Beach Blackpool Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pleasure Beach Blackpool SWOT Analysis:

1.Limited awareness globally as compared to international theme parks means lesser international tourists
2. The park is seasonal and does not operate for more than 3 months in a year


Pleasure Beach Blackpool Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pleasure Beach Blackpool SWOT Analysis:

1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster).
2.By introducing new attractions from time to time, the park can attract more and more visitors.
3.The park can license some popular cartoon or comic characters to increase its merchandising power.

Pleasure Beach Blackpool Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned:

1.The brand is not very popular internationally, which limits the inflow of international tourists.
2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland.
3.The park is privately managed by a family which may pose issues of professionalism.


Pleasure Beach Blackpool Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pleasure Beach Blackpool:

1. Alton Towers, UK
2.Legoland, UK
3.Disnyeland, Paris

Hence this concludes the Pleasure Beach Blackpool SWOT analysis.

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About Pleasure Beach Blackpool

Pleasure Beach Blackpool Overview
Parent Company

The Thompson Family

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

See It, Feel It, Love It

USP

The park has some famous and original attractions in thrill rides

Pleasure Beach Blackpool STP
Segmentation

Teenagers, youngsters and children

Target Market

Youngsters and young families living in UK

Positioning

With a lot of thrill rides and a separate children’s park, the park offers something for all age groups.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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