Pleasure Beach Blackpool SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of Pleasure Beach Blackpool covering strengths, weaknesses, opportunities and threats.

Pleasure Beach Blackpool Strengths

  1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year.
  2. The park also operates a separate children’s park, known as Nickelodeon Land.
  3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc.
  4. The park has as many as 40 rides, including 12 roller coasters.
  5. Good presence and popularity in UK

Above are the strengths in the SWOT Analysis of Pleasure Beach Blackpool. The strengths of Pleasure Beach Blackpool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pleasure Beach Blackpool Weaknesses

  1. Limited awareness globally as compared to international theme parks means lesser international tourists
  2. The park is seasonal and does not operate for more than 3 months in a year

These were the weaknesses in the Pleasure Beach Blackpool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pleasure Beach Blackpool Opportunities

  1. It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster).
  2. By introducing new attractions from time to time, the park can attract more and more visitors.
  3. The park can license some popular cartoon or comic characters to increase its merchandising power.

Above we covered the opportunities in Pleasure Beach Blackpool SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pleasure Beach Blackpool Threats

  1. The brand is not very popular internationally, which limits the inflow of international tourists.
  2. There are many amusement parks in the UK that are very popular like Alton Towers and Legoland.
  3. The park is privately managed by a family which may pose issues of professionalism.

The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pleasure Beach Blackpool SWOT analysis.

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About Pleasure Beach Blackpool

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pleasure Beach Blackpool Overview
Parent Company

The Thompson Family

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

See It, Feel It, Love It

USP

The park has some famous and original attractions in thrill rides

Pleasure Beach Blackpool STP
Segmentation

Teenagers, youngsters and children

Target Market

Youngsters and young families living in UK

Positioning

With a lot of thrill rides and a separate children’s park, the park offers something for all age groups.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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