Pleasure Beach Blackpool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pleasure Beach Blackpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Pleasure Beach Blackpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pleasure Beach Blackpool to benchmark its business & performance as compared to the competitors. Pleasure Beach Blackpool is one of the leading brands in the tourism and hospitality sector.

The table below lists the Pleasure Beach Blackpool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pleasure Beach Blackpool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pleasure Beach Blackpool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pleasure Beach Blackpool Brand Analysis
Parent Company

The Thompson Family

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

See It, Feel It, Love It

USP

The park has some famous and original attractions in thrill rides

Pleasure Beach Blackpool STP
Segment

Teenagers, youngsters and children

Target Group

Youngsters and young families living in UK

Positioning

With a lot of thrill rides and a separate children’s park, the park offers something for all age groups.

SWOT Analysis of Pleasure Beach Blackpool
Pleasure Beach Blackpool Strengths

Below are the Strengths in the SWOT Analysis of Pleasure Beach Blackpool:

1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year.
2. The park also operates a separate children’s park, known as Nickelodeon Land.
3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc.
4. The park has as many as 40 rides, including 12 roller coasters.
5. Good presence and popularity in UK

Pleasure Beach Blackpool Weaknesses

Here are the weaknesses in the Pleasure Beach Blackpool SWOT Analysis:

1.Limited awareness globally as compared to international theme parks means lesser international tourists
2. The park is seasonal and does not operate for more than 3 months in a year

Pleasure Beach Blackpool Opportunities

Following are the Opportunities in Pleasure Beach Blackpool SWOT Analysis:

1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster).
2.By introducing new attractions from time to time, the park can attract more and more visitors.
3.The park can license some popular cartoon or comic characters to increase its merchandising power.

Pleasure Beach Blackpool Threats

The threats in the SWOT Analysis of Pleasure Beach Blackpool are as mentioned:

1.The brand is not very popular internationally, which limits the inflow of international tourists.
2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland.
3.The park is privately managed by a family which may pose issues of professionalism.

Pleasure Beach Blackpool Competition
Pleasure Beach Blackpool Competitors

Below are the top 3 competitors of Pleasure Beach Blackpool:

1. Alton Towers, UK
2.Legoland, UK
3.Disnyeland, Paris


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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