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Gujarat Tourism SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Gujarat Tourism covering strengths, weaknesses, opportunities and threats.

Gujarat Tourism Strengths

  1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
  2. The campaign has been a great success in terms of its visibility on various media
  3. The campaign manages to create a good visual impact
  4. The campaign effectively showcases the diversity in Gujarat

Above are the strengths in the SWOT Analysis of Gujarat Tourism. The strengths of Gujarat Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gujarat Tourism Weaknesses

  1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
  2. The campaign has been a late starter in the much popular digital space

These were the weaknesses in the Gujarat Tourism SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gujarat Tourism Opportunities

  1. Gujarat is quite an unexplored state, which the campaign can take advantage of
  2. Domestic tourism has bloomed in India over the recent years
  3. The campaign can increase its reach by effectively using the social media space

Above we covered the opportunities in Gujarat Tourism SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gujarat Tourism Threats

  1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
  2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
  3. Every campaign has a shelf life and so does this one.

The threats in the SWOT Analysis of Gujarat Tourism are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Gujarat Tourism SWOT analysis.

About Gujarat Tourism

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gujarat Tourism Overview
Parent Company

Tourism Ministry of Gujarat


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

Khushboo Gujarat Ki


The first ever comprehensive attempt to brand Gujarat as a tourist destination

Gujarat Tourism STP

Domestic and International tourists

Target Market

Tourists from neighbouring Indian states and from abroad


The campaign presents Gujarat as offering a variety of attractions for tourists

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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