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Maharashtra Tourism SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: December 18, 2023Read time:

Here is a detailed SWOT analysis of Maharashtra Tourism covering strengths, weaknesses, opportunities and threats.

Maharashtra Tourism Strengths

  1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place.
  2. The state is financially strong and hence has a robust tourism promotion budget.
  3. The campaign has managed to create a good visual impact.
  4.  The campaign has managed to create awareness about Maharashtra as a tourist state.

Above are the strengths in the SWOT Analysis of Maharashtra Tourism. The strengths of Maharashtra Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maharashtra Tourism Weaknesses

  1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns
  2. The campaign does not have a very strong tagline and visibility which affects its brand recall

These were the weaknesses in the Maharashtra Tourism SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maharashtra Tourism Opportunities

  1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
  2. The campaign can make use of the social media space for better visibility.
  3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.

Above we covered the opportunities in Maharashtra Tourism SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maharashtra Tourism Threats

  1. Some of the other states in India have much stronger campaigns.
  2. As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
  3. As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.

The threats in the SWOT Analysis of Maharashtra Tourism are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maharashtra Tourism SWOT analysis.

About Maharashtra Tourism

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maharashtra Tourism Overview
Parent Company

Maharashtra Tourism Development Corporation


Tourism Campaign


Tourism and Hospitality

Tagline/ Slogan

Explore Incredible Maharashtra


The campaign tries to change the image of Maharashtra from a commercial state to a tourist state

Maharashtra Tourism STP

Domestic and international tourists

Target Market

Families from neighbouring states of Maharashtra and from other parts of India and tourists from abroad


Maharashtra is positioned as  a state that offers a great variety of options to tourists

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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