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  3. Everland SWOT Analysis

Everland SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: November 25, 2023Read time:

Here is a detailed SWOT analysis of Everland covering strengths, weaknesses, opportunities and threats.

Everland Strengths

  1. It is South Korea’s largest theme park and enjoys a very strong attendance
  2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services.
  3. It has a very strong parent company; the brand is very strong financially
  4. It has a wide range of attractions and shows that would appeal to all age groups

Above are the strengths in the SWOT Analysis of Everland. The strengths of Everland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Everland Weaknesses

  1. It doesn’t have a very strong brand presence outside South Korea.
  2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.

These were the weaknesses in the Everland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Everland Opportunities

  1. It can take advantage of its association with a strong brand like Samsung.
  2. Theme Parks is a growing industry and Asia is considered to be an attractive market.
  3. Through effective marketing campaigns, it can try to attract international tourists.

Above we covered the opportunities in Everland SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Everland Threats

  1. Intense rivalry from local competitors.
  2. In the absence of constant innovation, Everland would lose its appeal.
  3. The demographics of South Korea are not favourable; South Korea has a rapidly ageing population.

The threats in the SWOT Analysis of Everland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Everland SWOT analysis.

About Everland

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Everland Overview
Parent Company

Everland Samsung, Samsung Group


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Happiness Energy


Korea’s largest theme park

Everland STP

Local Population of South Korea

Target Market

Families and youth staying in the surrounding areas


Providers of comfortable and pleasurable holidays 365 days a year

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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