Wonderla Amusement Park SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wonderla Amusement Park analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wonderla Amusement Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wonderla Amusement Park to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wonderla Amusement Park is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wonderla Amusement Park competitors and includes Wonderla Amusement Park target market, segmentation, positioning & Unique Selling Proposition (USP).

Wonderla Amusement Park SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wonderla Amusement Park Brand Analysis
Parent Company

V-Guard Group

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

“The Amusement Park”

USP

It is the largest amusement park in Bangalore

Wonderla Amusement Park STP
Wonderla Amusement Park Segmentation

Children, youngsters and families

Wonderla Amusement Park Target Market

Families and youngsters living in Bangalore and tourists from other parts of India

Wonderla Amusement Park Positioning

It positions itself as India’s favourite amusement park

Wonderla Amusement Park SWOT Analysis
Wonderla Amusement Park Strengths

Below are the Strengths in the SWOT Analysis of Wonderla Amusement Park:

1. It is situated over a massive area of 82 acres.
2. The park welcomes close to a million guests each year.
3. It has as many as 54 rides, including some water rides.
4. The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.

Wonderla Amusement Park Weaknesses

Here are the weaknesses in the Wonderla Amusement Park SWOT Analysis:

1.Not very popular outside Bangalore and even less popular outside India.
2. Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year

Wonderla Amusement Park Opportunities

Following are the Opportunities in Wonderla Amusement Park SWOT Analysis:

1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population.
2. It is one of the very few large amusement parks in South India.
3. Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.

Wonderla Amusement Park Threats

The threats in the SWOT Analysis of Wonderla Amusement Park are as mentioned:

1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
2.Concerns about safety can negatively affect the popularity of the park.
3.If the park stops adding new and innovative attractions from time to time it may lose its popularity.

Wonderla Amusement Park Competition
Competitors

Below are the top 3 Wonderla Amusement Park competitors:

1. Veega Land, Kochi
2. Essel World, Mumbai
3. Ramoji Film City


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wonderla Amusement Park. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin