Wonderla Amusement Park SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Wonderla Amusement Park analyses the brand by its strengths, weaknesses, opportunities & threats. In Wonderla Amusement Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wonderla Amusement Park to benchmark its business & performance as compared to the competitors. Wonderla Amusement Park is one of the leading brands in the tourism and hospitality sector.
The table below lists the Wonderla Amusement Park SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wonderla Amusement Park competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Families and youngsters living in Bangalore and tourists from other parts of India
It positions itself as India’s favourite amusement park
SWOT Analysis of Wonderla Amusement Park
Wonderla Amusement Park Strengths
Below are the Strengths in the SWOT Analysis of Wonderla Amusement Park:
1. It is situated over a massive area of 82 acres. 2. The park welcomes close to a million guests each year. 3. It has as many as 54 rides, including some water rides. 4. The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.
Wonderla Amusement Park Weaknesses
Here are the weaknesses in the Wonderla Amusement Park SWOT Analysis:
1.Not very popular outside Bangalore and even less popular outside India. 2. Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year
Wonderla Amusement Park Opportunities
Following are the Opportunities in Wonderla Amusement Park SWOT Analysis:
1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population. 2. It is one of the very few large amusement parks in South India. 3. Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.
Wonderla Amusement Park Threats
The threats in the SWOT Analysis of Wonderla Amusement Park are as mentioned:
1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses. 2.Concerns about safety can negatively affect the popularity of the park. 3.If the park stops adding new and innovative attractions from time to time it may lose its popularity.
Wonderla Amusement Park Competition
Wonderla Amusement Park Competitors
Below are the top 3 competitors of Wonderla Amusement Park:
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