Wonderla Amusement Park SWOT Analysis, Competitors & USP

Wonderla Amusement Park SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wonderla Amusement Park, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wonderla Amusement Park to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wonderla Amusement Park is one of the leading brands in the tourism and hospitality sector.

The article below lists the Wonderla Amusement Park SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wonderla Amusement Park SWOT Analysis:

SWOT Analysis of Wonderla Amusement Park

For Wonderla Amusement Park, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wonderla Amusement Park Strengths

The strengths of Wonderla Amusement Park looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wonderla Amusement Park :

1. It is situated over a massive area of 82 acres.
2. The park welcomes close to a million guests each year.
3. It has as many as 54 rides, including some water rides.
4. The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.

Wonderla Amusement Park Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wonderla Amusement Park SWOT Analysis:

1.Not very popular outside Bangalore and even less popular outside India.
2. Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year

Wonderla Amusement Park Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wonderla Amusement Park SWOT Analysis:

1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population.
2. It is one of the very few large amusement parks in South India.
3. Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.

Wonderla Amusement Park Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wonderla Amusement Park are as mentioned:

1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
2.Concerns about safety can negatively affect the popularity of the park.
3.If the park stops adding new and innovative attractions from time to time it may lose its popularity.

Wonderla Amusement Park Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wonderla Amusement Park:

1. Veega Land, Kochi
2. Essel World, Mumbai
3. Ramoji Film City

Hence this concludes the Wonderla Amusement Park SWOT analysis.

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About Wonderla Amusement Park

Wonderla Amusement Park Overview
Parent Company	V-Guard Group
Category	Amusement Parks/Theme Parks
Sector	Tourism and Hospitality
Tagline/ Slogan	“The Amusement Park”
USP	It is the largest amusement park in Bangalore
Wonderla Amusement Park STP
Segmentation	Children, youngsters and families
Target Market	Families and youngsters living in Bangalore and tourists from other parts of India
Positioning	It positions itself as India’s favourite amusement park

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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