Wonderla Amusement Park SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 9726

SWOT analysis of Wonderla Amusement Park analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wonderla Amusement Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wonderla Amusement Park to benchmark its business & performance as compared to the competitors and industry. Wonderla Amusement Park is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Wonderla Amusement Park competitors and elaborates Wonderla Amusement Park market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wonderla Amusement Park SWOT, Competitors, Marketing STP & Brand analysis Table
Wonderla Amusement Park Brand Analysis
Parent Company

V-Guard Group

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

“The Amusement Park”

USP

It is the largest amusement park in Bangalore

Wonderla Amusement Park STP
Segment

Children, youngsters and families

Target Group

Families and youngsters living in Bangalore and tourists from other parts of India

Positioning

It positions itself as India’s favourite amusement park

Wonderla Amusement Park SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wonderla Amusement Park. Strengths are:

1. It is situated over a massive area of 82 acres.
2. The park welcomes close to a million guests each year.
3. It has as many as 54 rides, including some water rides.
4. The park has recently been awarded for its variety of rides, innovative rides and innovative promotional activities.

Weaknesses

Here are the weaknesses in the Wonderla Amusement Park SWOT Analysis:

1.Not very popular outside Bangalore and even less popular outside India.
2. Most of the visitors are local families, who visit mainly during the holiday season, hence the business is slack during the rest of the year

Opportunities

Following are the Opportunities in Wonderla Amusement Park SWOT Analysis:

1. Bangalore is a demographically ideal market for amusement parks as it has a lot of young population.
2. It is one of the very few large amusement parks in South India.
3. Through special offers for students and large groups and membership cards, the park is trying to pull more and more visitors.

Threats

The threats in the SWOT Analysis of Wonderla Amusement Park are as mentioned:

1. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
2.Concerns about safety can negatively affect the popularity of the park.
3.If the park stops adding new and innovative attractions from time to time it may lose its popularity.

Wonderla Amusement Park Competition
Competitors

Below are the top 3 Wonderla Amusement Park competitors:

1. Veega Land, Kochi
2. Essel World, Mumbai
3. Ramoji Film City

The brandguide table above concludes the Wonderla Amusement Park SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wonderla Amusement Park. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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