Ramoji Film City SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Ramoji Group

Amusement Park/Theme Park

Tourism and Hospitality

Welcome to the World of Magic

A film city which is also an amusement park is a unique concept in India

Children and families

Families living in Hyderabad and tourists from other parts of India

Offers recreational options for all age groups

Below are the Strengths in the SWOT Analysis of Ramoji Film City:

1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres.
2. It attracts over 1 million visitors every year.
3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex.
4. It offers a mix of spectacular natural and artificial locations, along with rides, shows and events.

Here are the weaknesses in the Ramoji Film City SWOT Analysis:

1.There are fewer rides in the park as compared to some of the other famous international amusement parks
2.The brand is not very popular outside India.
3.The park doesn’t have an integrated theme which makes branding and marketing difficult

Following are the Opportunities in Ramoji Film City SWOT Analysis:

1.India has a demographic of young population, who can form the potential customers for the film city.
2.By innovating in terms of shows and events the park can hope to attract more and more visitors.

3.  It is the only amusement park in Hyderabad, hence has great crowd-pulling ability.

The threats in the SWOT Analysis of Ramoji Film City are as mentioned:

1. A larger studio complex called Prayag Film City is developing in the vicinity, which once open, will be a threat to Ramoji Film City.
2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low.
3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.

Below are the top 3 Ramoji Film City competitors:

1.Kingdom of Dreams, India
2.Essel World, India
3.Wonderla, Bangalore