Ramoji Film City SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ramoji Film City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ramoji Film City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ramoji Film City to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ramoji Film City is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ramoji Film City competitors and includes Ramoji Film City target market, segmentation, positioning & Unique Selling Proposition (USP).

Ramoji Film City SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ramoji Film City Brand Analysis
Parent Company

Ramoji Group

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Welcome to the World of Magic

USP

A film city which is also an amusement park is a unique concept in India

Ramoji Film City STP
Ramoji Film City Segmentation

Children and families

Ramoji Film City Target Market

Families living in Hyderabad and tourists from other parts of India

Ramoji Film City Positioning

Offers recreational options for all age groups

Ramoji Film City SWOT Analysis
Ramoji Film City Strengths

Below are the Strengths in the SWOT Analysis of Ramoji Film City:

1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres.
2. It attracts over 1 million visitors every year.
3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex.
4. It offers a mix of spectacular natural and artificial locations, along with rides, shows and events.

Ramoji Film City Weaknesses

Here are the weaknesses in the Ramoji Film City SWOT Analysis:

1.There are fewer rides in the park as compared to some of the other famous international amusement parks
2.The brand is not very popular outside India.
3.The park doesn’t have an integrated theme which makes branding and marketing difficult

Ramoji Film City Opportunities

Following are the Opportunities in Ramoji Film City SWOT Analysis:

1.India has a demographic of young population, who can form the potential customers for the film city.
2.By innovating in terms of shows and events the park can hope to attract more and more visitors.

3.  It is the only amusement park in Hyderabad, hence has great crowd-pulling ability.

Ramoji Film City Threats

The threats in the SWOT Analysis of Ramoji Film City are as mentioned:

1. A larger studio complex called Prayag Film City is developing in the vicinity, which once open, will be a threat to Ramoji Film City.
2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low.
3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.

Ramoji Film City Competition
Competitors

Below are the top 3 Ramoji Film City competitors:

1.Kingdom of Dreams, India
2.Essel World, India
3.Wonderla, Bangalore


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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