Gujarat Tourism SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Gujarat Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Gujarat Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gujarat Tourism to benchmark its business & performance as compared to the competitors. Gujarat Tourism is one of the leading brands in the tourism and hospitality sector.

The table below lists the Gujarat Tourism SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gujarat Tourism competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Gujarat Tourism SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gujarat Tourism Brand Analysis
Parent Company

Tourism Ministry of Gujarat

Category

Branding Campaigns

Sector

Tourism and Hospitality

Tagline/ Slogan

Khushboo Gujarat Ki

USP

The first ever comprehensive attempt to brand Gujarat as a tourist destination

Gujarat Tourism STP
Segment

Domestic and International tourists

Target Group

Tourists from neighbouring Indian states and from abroad

Positioning

The campaign presents Gujarat as offering a variety of attractions for tourists

SWOT Analysis of Gujarat Tourism
Gujarat Tourism Strengths

Below are the Strengths in the SWOT Analysis of Gujarat Tourism:

1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
2. The campaign has been a great success in terms of its visibility on various media
3. The campaign manages to create a good visual impact
4. The campaign effectively showcases the diversity in Gujarat

Gujarat Tourism Weaknesses

Here are the weaknesses in the Gujarat Tourism SWOT Analysis:

1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
2. The campaign has been a late starter in the much popular digital space

Gujarat Tourism Opportunities

Following are the Opportunities in Gujarat Tourism SWOT Analysis:

1. Gujarat is quite an unexplored state, which the campaign can take advantage of
2. Domestic tourism has bloomed in India over the recent years
3. The campaign can increase its reach by effectively using the social media space

Gujarat Tourism Threats

The threats in the SWOT Analysis of Gujarat Tourism are as mentioned:

1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
3. Every campaign has a shelf life and so does this one.

Gujarat Tourism Competition
Gujarat Tourism Competitors

Below are the top 3 competitors of Gujarat Tourism:

1. Kerala Tourism
2. Maharashtra Tourism
3. Madhya Pradesh Tourism


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gujarat Tourism. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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