Gujarat Tourism SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Gujarat Tourism SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gujarat Tourism, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gujarat Tourism to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gujarat Tourism is one of the leading brands in the tourism and hospitality sector.

The article below lists the Gujarat Tourism SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gujarat Tourism SWOT Analysis:

SWOT Analysis of Gujarat Tourism

For Gujarat Tourism, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gujarat Tourism Strengths

The strengths of Gujarat Tourism looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gujarat Tourism :

1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
2. The campaign has been a great success in terms of its visibility on various media
3. The campaign manages to create a good visual impact
4. The campaign effectively showcases the diversity in Gujarat

Gujarat Tourism Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gujarat Tourism SWOT Analysis:

1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
2. The campaign has been a late starter in the much popular digital space

Gujarat Tourism Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gujarat Tourism SWOT Analysis:

1. Gujarat is quite an unexplored state, which the campaign can take advantage of
2. Domestic tourism has bloomed in India over the recent years
3. The campaign can increase its reach by effectively using the social media space

Gujarat Tourism Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gujarat Tourism are as mentioned:

1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
3. Every campaign has a shelf life and so does this one.

Gujarat Tourism Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gujarat Tourism:

1. Kerala Tourism
2. Maharashtra Tourism
3. Madhya Pradesh Tourism

Hence this concludes the Gujarat Tourism SWOT analysis.

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About Gujarat Tourism

Gujarat Tourism Overview
Parent Company

Tourism Ministry of Gujarat


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

Khushboo Gujarat Ki


The first ever comprehensive attempt to brand Gujarat as a tourist destination

Gujarat Tourism STP

Domestic and International tourists

Target Market

Tourists from neighbouring Indian states and from abroad


The campaign presents Gujarat as offering a variety of attractions for tourists

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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