Gujarat Tourism SWOT Analysis, Competitors & USP

Tourism Ministry of Gujarat

Branding Campaigns

Tourism and Hospitality

Khushboo Gujarat Ki

The first ever comprehensive attempt to brand Gujarat as a tourist destination

Domestic and International tourists

Tourists from neighbouring Indian states and from abroad

The campaign presents Gujarat as offering a variety of attractions for tourists

Below are the Strengths in the SWOT Analysis of Gujarat Tourism:

1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
2. The campaign has been a great success in terms of its visibility on various media
3. The campaign manages to create a good visual impact
4. The campaign effectively showcases the diversity in Gujarat

Here are the weaknesses in the Gujarat Tourism SWOT Analysis:

1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
2. The campaign has been a late starter in the much popular digital space

Following are the Opportunities in Gujarat Tourism SWOT Analysis:

1. Gujarat is quite an unexplored state, which the campaign can take advantage of
2. Domestic tourism has bloomed in India over the recent years
3. The campaign can increase its reach by effectively using the social media space

The threats in the SWOT Analysis of Gujarat Tourism are as mentioned:

1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
2. The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
3. Every campaign has a shelf life and so does this one.

Below are the top 3 competitors of Gujarat Tourism:

1. Kerala Tourism
2. Maharashtra Tourism
3. Madhya Pradesh Tourism