SWOT analysis of Gujarat Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Gujarat Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Gujarat Tourism to benchmark its business & performance as compared to the competitors. Gujarat Tourism is one of the leading brands in the tourism and hospitality sector.
The table below lists the Gujarat Tourism SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gujarat Tourism competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Gujarat Tourism Brand Analysis | |
---|---|
Parent Company |
Tourism Ministry of Gujarat |
Category |
Branding Campaigns |
Sector | |
Tagline/ Slogan |
Khushboo Gujarat Ki |
USP |
The first ever comprehensive attempt to brand Gujarat as a tourist destination |
Gujarat Tourism STP | |
Segment |
Domestic and International tourists |
Target Group |
Tourists from neighbouring Indian states and from abroad |
Positioning |
The campaign presents Gujarat as offering a variety of attractions for tourists |
SWOT Analysis of Gujarat Tourism | |
Gujarat Tourism Strengths |
Below are the Strengths in the SWOT Analysis of Gujarat Tourism: 1. The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan |
Gujarat Tourism Weaknesses |
Here are the weaknesses in the Gujarat Tourism SWOT Analysis: 1. Gujarat is not traditionally known as a tourist destination, hence the branding is challenging |
Gujarat Tourism Opportunities |
Following are the Opportunities in Gujarat Tourism SWOT Analysis: 1. Gujarat is quite an unexplored state, which the campaign can take advantage of |
Gujarat Tourism Threats |
The threats in the SWOT Analysis of Gujarat Tourism are as mentioned: 1. There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc. |
Gujarat Tourism Competition | |
Gujarat Tourism Competitors |
Below are the top 3 competitors of Gujarat Tourism: 1. Kerala Tourism |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gujarat Tourism. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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