EsselWorld and Water Kingdom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EsselWorld and Water Kingdom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In EsselWorld and Water Kingdom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EsselWorld and Water Kingdom to benchmark its business & performance as compared to the competitors and industry. As of 2020, EsselWorld and Water Kingdom is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top EsselWorld and Water Kingdom competitors and includes EsselWorld and Water Kingdom target market, segmentation, positioning & Unique Selling Proposition (USP).

EsselWorld and Water Kingdom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EsselWorld and Water Kingdom Brand Analysis
Parent Company

Essel Group, Pan India ParyatanPvt. Ltd.

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

“It’s Your World”

USP

The only full-fledged amusement park near Mumbai

EsselWorld and Water Kingdom STP
EsselWorld and Water Kingdom Segmentation

Children, families, youth

EsselWorld and Water Kingdom Target Market

Families and youngsters living in and around Mumbai

EsselWorld and Water Kingdom Positioning

“ Island of Fun”

EsselWorld and Water Kingdom SWOT Analysis
EsselWorld and Water Kingdom Strengths

Below are the Strengths in the SWOT Analysis of EsselWorld and Water Kingdom:

1.  The parent company is a pioneer in the concept of amusement park in India.
2. Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park.
3.  The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day.
4. There are more than 30 rides along with other recreational options.

EsselWorld and Water Kingdom Weaknesses

Here are the weaknesses in the EsselWorld and Water Kingdom SWOT Analysis:

1. The park has limited global presence
2. The offerings are fewer compared to those of some of the other famous international parks.

EsselWorld and Water Kingdom Opportunities

Following are the Opportunities in EsselWorld and Water Kingdom SWOT Analysis:

1.This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential.
2.The demographics of Mumbai suggest that there is a lot of young population in Mumbai who are the potential visitors.

3. With the introduction of group offers, annual passes and multi-visit passes, the park can hope to increase its customer base.

EsselWorld and Water Kingdom Threats

The threats in the SWOT Analysis of EsselWorld and Water Kingdom are as mentioned:

1. The upcoming culture of visiting malls that have play areas can be a threat.
2.Since the frequency of innovations in offerings is very low, there is no incentive for second time visits.
3.The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack.

EsselWorld and Water Kingdom Competition
Competitors

Below are the top 3 EsselWorld and Water Kingdom competitors:

1.Suraj Water Park, Mumbai
2.Ramoji Film City, Hyderabad
3.Kingdom of Dreams, India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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