EsselWorld and Water Kingdom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EsselWorld and Water Kingdom analyses the brand by its strengths, weaknesses, opportunities & threats. In EsselWorld and Water Kingdom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EsselWorld and Water Kingdom to benchmark its business & performance as compared to the competitors. EsselWorld and Water Kingdom is one of the leading brands in the tourism and hospitality sector.

The article below lists the EsselWorld and Water Kingdom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EsselWorld and Water Kingdom SWOT Analysis:

SWOT Analysis of EsselWorld and Water Kingdom

For EsselWorld and Water Kingdom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EsselWorld and Water Kingdom Strengths

The strengths of EsselWorld and Water Kingdom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EsselWorld and Water Kingdom :

1.  The parent company is a pioneer in the concept of amusement park in India.
2. Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park.
3.  The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day.
4. There are more than 30 rides along with other recreational options.

EsselWorld and Water Kingdom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EsselWorld and Water Kingdom SWOT Analysis:

1. The park has limited global presence
2. The offerings are fewer compared to those of some of the other famous international parks.


EsselWorld and Water Kingdom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EsselWorld and Water Kingdom SWOT Analysis:

1.This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential.
2.The demographics of Mumbai suggest that there is a lot of young population in Mumbai who are the potential visitors.

3. With the introduction of group offers, annual passes and multi-visit passes, the park can hope to increase its customer base.

EsselWorld and Water Kingdom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EsselWorld and Water Kingdom are as mentioned:

1. The upcoming culture of visiting malls that have play areas can be a threat.
2.Since the frequency of innovations in offerings is very low, there is no incentive for second time visits.
3.The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack.


EsselWorld and Water Kingdom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of EsselWorld and Water Kingdom:

1.Suraj Water Park, Mumbai
2.Ramoji Film City, Hyderabad
3.Kingdom of Dreams, India

Hence this concludes the EsselWorld and Water Kingdom SWOT analysis.

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About EsselWorld and Water Kingdom

EsselWorld and Water Kingdom Overview
Parent Company

Essel Group, Pan India ParyatanPvt. Ltd.

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

“It’s Your World”

USP

The only full-fledged amusement park near Mumbai

EsselWorld and Water Kingdom STP
Segmentation

Children, families, youth

Target Market

Families and youngsters living in and around Mumbai

Positioning

“ Island of Fun”


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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