Kerala Tourism SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kerala Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Kerala Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerala Tourism to benchmark its business & performance as compared to the competitors. Kerala Tourism is one of the leading brands in the tourism and hospitality sector.

The table below lists the Kerala Tourism SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerala Tourism competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kerala Tourism SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kerala Tourism Brand Analysis
Parent Company

State Tourism Ministry, Kerala

Category

Tourism Campaign

Sector

Tourism and Hospitality

Tagline/ Slogan

God’s Own Country

USP

It was one of the first state tourism campaigns in India

Kerala Tourism STP
Segment

Domestic and international tourists

Target Group

Families from neighbouring states of Kerala and from other parts of India and tourists from abroad

Positioning

Kerala is positioned as a state full of natural beauty and rich culture

SWOT Analysis of Kerala Tourism
Kerala Tourism Strengths

Below are the Strengths in the SWOT Analysis of Kerala Tourism:

1. The campaign is known for its catchy slogan which has gained immense popularity.
2. The campaign has won several awards including the Das Golden Stradttor Award for Best Commercial, Pacific Asia Travel Association Award, Best Tourism Film Award etc.
3. The campaign has been able to achieve good visibility through various media.
4. Recently the campaign has also been involved in digital marketing.

Kerala Tourism Weaknesses

Here are the weaknesses in the Kerala Tourism SWOT Analysis:

1. The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall
2.The campaign is not very popular outside India & hence limited international tourists

Kerala Tourism Opportunities

Following are the Opportunities in Kerala Tourism SWOT Analysis:

1.Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. With domestic tourism flourishing in India, the campaign has a larger pool of potential audience.

Kerala Tourism Threats

The threats in the SWOT Analysis of Kerala Tourism are as mentioned:

1. The campaign faces the threat of its shelf life expiring.
2.If the campaign does not innovate it will lose its charm.
3.Other states are coming up with strong campaigns with strong brand ambassadors.

Kerala Tourism Competition
Kerala Tourism Competitors

Below are the top 3 competitors of Kerala Tourism:

1.Maharashtra Tourism Campaign
2.Madhya Pradesh Tourism Campaign
3.Gujarat Tourism Campaign


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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