Kerala Tourism SWOT Analysis, Competitors & USP

State Tourism Ministry, Kerala

Tourism Campaign

Tourism and Hospitality

God’s Own Country

It was one of the first state tourism campaigns in India

Domestic and international tourists

Families from neighbouring states of Kerala and from other parts of India and tourists from abroad

Kerala is positioned as a state full of natural beauty and rich culture

Below are the Strengths in the SWOT Analysis of Kerala Tourism:

1. The campaign is known for its catchy slogan which has gained immense popularity.
2. The campaign has won several awards including the Das Golden Stradttor Award for Best Commercial, Pacific Asia Travel Association Award, Best Tourism Film Award etc.
3. The campaign has been able to achieve good visibility through various media.
4. Recently the campaign has also been involved in digital marketing.

Here are the weaknesses in the Kerala Tourism SWOT Analysis:

1. The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall
2.The campaign is not very popular outside India & hence limited international tourists

Following are the Opportunities in Kerala Tourism SWOT Analysis:

1.Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. With domestic tourism flourishing in India, the campaign has a larger pool of potential audience.

The threats in the SWOT Analysis of Kerala Tourism are as mentioned:

1. The campaign faces the threat of its shelf life expiring.
2.If the campaign does not innovate it will lose its charm.
3.Other states are coming up with strong campaigns with strong brand ambassadors.

Below are the top 3 competitors of Kerala Tourism:

1.Maharashtra Tourism Campaign
2.Madhya Pradesh Tourism Campaign
3.Gujarat Tourism Campaign