Kerala Tourism SWOT Analysis
Here is a detailed SWOT analysis of Kerala Tourism covering strengths, weaknesses, opportunities and threats.
Kerala Tourism Strengths
- The campaign is known for its catchy slogan which has gained immense popularity.
- The campaign has won several awards including the Das Golden Stradttor Award for Best Commercial, Pacific Asia Travel Association Award, Best Tourism Film Award etc.
- The campaign has been able to achieve good visibility through various media.
- Recently the campaign has also been involved in digital marketing.
Above are the strengths in the SWOT Analysis of Kerala Tourism. The strengths of Kerala Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kerala Tourism Weaknesses
- The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall
- The campaign is not very popular outside India & hence limited international tourists
These were the weaknesses in the Kerala Tourism SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kerala Tourism Opportunities
- Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon.
- The campaign can make use of the social media space for better visibility.
- With domestic tourism flourishing in India, the campaign has a larger pool of potential audience.
Above we covered the opportunities in Kerala Tourism SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kerala Tourism Threats
- The campaign faces the threat of its shelf life expiring.
- If the campaign does not innovate it will lose its charm.
- Other states are coming up with strong campaigns with strong brand ambassadors.
The threats in the SWOT Analysis of Kerala Tourism are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kerala Tourism SWOT analysis.
About Kerala Tourism
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kerala Tourism Overview | |
|---|---|
| Parent Company |
State Tourism Ministry, Kerala |
| Category |
Tourism Campaign |
| Sector | |
| Tagline/ Slogan |
God’s Own Country |
| USP |
It was one of the first state tourism campaigns in India |
| Kerala Tourism STP | |
| Segmentation |
Domestic and international tourists |
| Target Market |
Families from neighbouring states of Kerala and from other parts of India and tourists from abroad |
| Positioning |
Kerala is positioned as a state full of natural beauty and rich culture |
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