SWOT analysis of Kerala Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Kerala Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kerala Tourism to benchmark its business & performance as compared to the competitors. Kerala Tourism is one of the leading brands in the tourism and hospitality sector.
The table below lists the Kerala Tourism SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerala Tourism competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Kerala Tourism Brand Analysis | |
---|---|
Parent Company |
State Tourism Ministry, Kerala |
Category |
Tourism Campaign |
Sector | |
Tagline/ Slogan |
God’s Own Country |
USP |
It was one of the first state tourism campaigns in India |
Kerala Tourism STP | |
Segment |
Domestic and international tourists |
Target Group |
Families from neighbouring states of Kerala and from other parts of India and tourists from abroad |
Positioning |
Kerala is positioned as a state full of natural beauty and rich culture |
SWOT Analysis of Kerala Tourism | |
Kerala Tourism Strengths |
Below are the Strengths in the SWOT Analysis of Kerala Tourism: 1. The campaign is known for its catchy slogan which has gained immense popularity. |
Kerala Tourism Weaknesses |
Here are the weaknesses in the Kerala Tourism SWOT Analysis: 1. The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall |
Kerala Tourism Opportunities |
Following are the Opportunities in Kerala Tourism SWOT Analysis: 1.Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon. 3. With domestic tourism flourishing in India, the campaign has a larger pool of potential audience. |
Kerala Tourism Threats |
The threats in the SWOT Analysis of Kerala Tourism are as mentioned: 1. The campaign faces the threat of its shelf life expiring. |
Kerala Tourism Competition | |
Kerala Tourism Competitors |
Below are the top 3 competitors of Kerala Tourism: 1.Maharashtra Tourism Campaign |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kerala Tourism. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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