Maharashtra Tourism SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Maharashtra Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Maharashtra Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maharashtra Tourism to benchmark its business & performance as compared to the competitors. Maharashtra Tourism is one of the leading brands in the tourism and hospitality sector.

The article below lists the Maharashtra Tourism SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Maharashtra Tourism SWOT Analysis:

SWOT Analysis of Maharashtra Tourism

For Maharashtra Tourism, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Maharashtra Tourism Strengths

The strengths of Maharashtra Tourism looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Maharashtra Tourism :

1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place.
2. The state is financially strong and hence has a robust tourism promotion budget.
3. The campaign has managed to create a good visual impact.
4.  The campaign has managed to create awareness about Maharashtra as a tourist state.

Maharashtra Tourism Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Maharashtra Tourism SWOT Analysis:

1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns
2.The campaign does not have a very strong tagline and visibility which affects its brand recall


Maharashtra Tourism Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Maharashtra Tourism SWOT Analysis:

1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.

Maharashtra Tourism Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Maharashtra Tourism are as mentioned:

1.  Some of the other states in India have much stronger campaigns.
2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
3.As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.


Maharashtra Tourism Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Maharashtra Tourism:

1.Kerala Tourism Campaign
2.Madhya Pradesh Tourism Campaign
3.Gujarat Tourism Campaign

Hence this concludes the Maharashtra Tourism SWOT analysis.

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About Maharashtra Tourism

Maharashtra Tourism Overview
Parent Company

Maharashtra Tourism Development Corporation

Category

Tourism Campaign

Sector

Tourism and Hospitality

Tagline/ Slogan

Explore Incredible Maharashtra

USP

The campaign tries to change the image of Maharashtra from a commercial state to a tourist state

Maharashtra Tourism STP
Segmentation

Domestic and international tourists

Target Market

Families from neighbouring states of Maharashtra and from other parts of India and tourists from abroad

Positioning

Maharashtra is positioned as  a state that offers a great variety of options to tourists


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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