Maharashtra Tourism SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3896

SWOT Analysis of Maharashtra Tourism with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maharashtra Tourism

Parent Company

Maharashtra Tourism Development Corporation


Tourism Campaign


Tourism& Hospitality

Tagline/ Slogan

Explore Incredible Maharashtra


The campaign tries to change the image of Maharashtra from a commercial state to a tourist state



Domestic and international tourists

Target Group

Families from neighbouring states of Maharashtra and from other parts of India and tourists from abroad


Maharashtra is positioned as  a state that offers a great variety of options to tourists

SWOT Analysis


1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place.
2. The state is financially strong and hence has a robust tourism promotion budget.
3. The campaign has managed to create a good visual impact.
4.  The campaign has managed to create awareness about Maharashtra as a tourist state.


1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns
2.The campaign does not have a very strong tagline and visibility which affects its brand recall


1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.


1.  Some of the other states in India have much stronger campaigns.
2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
3.As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.



1.Kerala Tourism Campaign
2.Madhya Pradesh Tourism Campaign
3.Gujarat Tourism Campaign

The table above concludes the Maharashtra Tourism SWOT analysis along with its marketing and brand parameters.


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