Maharashtra Tourism SWOT Analysis

Maharashtra Tourism SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Maharashtra Tourism, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Maharashtra Tourism is one of the leading brands in the tourism and hospitality sector. The article below lists the Maharashtra Tourism SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Maharashtra Tourism Strengths

The strengths of Maharashtra Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Maharashtra Tourism :

1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place.
2. The state is financially strong and hence has a robust tourism promotion budget.
3. The campaign has managed to create a good visual impact.
4.  The campaign has managed to create awareness about Maharashtra as a tourist state.

Maharashtra Tourism Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Maharashtra Tourism SWOT Analysis:

1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns
2.The campaign does not have a very strong tagline and visibility which affects its brand recall

Maharashtra Tourism Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Maharashtra Tourism SWOT Analysis:

1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.

Maharashtra Tourism Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Maharashtra Tourism are as mentioned:

1.  Some of the other states in India have much stronger campaigns.
2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
3.As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.

Hence this concludes the Maharashtra Tourism SWOT analysis.

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About Maharashtra Tourism

Maharashtra Tourism Overview
Parent Company	Maharashtra Tourism Development Corporation
Category	Tourism Campaign
Sector	Tourism and Hospitality
Tagline/ Slogan	Explore Incredible Maharashtra
USP	The campaign tries to change the image of Maharashtra from a commercial state to a tourist state
Maharashtra Tourism STP
Segmentation	Domestic and international tourists
Target Market	Families from neighbouring states of Maharashtra and from other parts of India and tourists from abroad
Positioning	Maharashtra is positioned as  a state that offers a great variety of options to tourists

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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