Maharashtra Tourism SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Maharashtra Tourism analyses the brand by its strengths, weaknesses, opportunities & threats. In Maharashtra Tourism SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maharashtra Tourism to benchmark its business & performance as compared to the competitors. Maharashtra Tourism is one of the leading brands in the tourism and hospitality sector.

The table below lists the Maharashtra Tourism SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maharashtra Tourism competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Maharashtra Tourism SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maharashtra Tourism Brand Analysis
Parent Company

Maharashtra Tourism Development Corporation


Tourism Campaign


Tourism and Hospitality

Tagline/ Slogan

Explore Incredible Maharashtra


The campaign tries to change the image of Maharashtra from a commercial state to a tourist state

Maharashtra Tourism STP

Domestic and international tourists

Target Group

Families from neighbouring states of Maharashtra and from other parts of India and tourists from abroad


Maharashtra is positioned as  a state that offers a great variety of options to tourists

SWOT Analysis of Maharashtra Tourism
Maharashtra Tourism Strengths

Below are the Strengths in the SWOT Analysis of Maharashtra Tourism:

1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place.
2. The state is financially strong and hence has a robust tourism promotion budget.
3. The campaign has managed to create a good visual impact.
4.  The campaign has managed to create awareness about Maharashtra as a tourist state.

Maharashtra Tourism Weaknesses

Here are the weaknesses in the Maharashtra Tourism SWOT Analysis:

1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns
2.The campaign does not have a very strong tagline and visibility which affects its brand recall

Maharashtra Tourism Opportunities

Following are the Opportunities in Maharashtra Tourism SWOT Analysis:

1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
2.The campaign can make use of the social media space for better visibility.

3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.

Maharashtra Tourism Threats

The threats in the SWOT Analysis of Maharashtra Tourism are as mentioned:

1.  Some of the other states in India have much stronger campaigns.
2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
3.As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.

Maharashtra Tourism Competition
Maharashtra Tourism Competitors

Below are the top 3 competitors of Maharashtra Tourism:

1.Kerala Tourism Campaign
2.Madhya Pradesh Tourism Campaign
3.Gujarat Tourism Campaign

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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