Cambay Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cambay Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Cambay Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cambay Hotels and Resorts to benchmark its business & performance as compared to the competitors. Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Cambay Hotels and Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cambay Hotels and Resorts SWOT Analysis:

SWOT Analysis of Cambay Hotels and Resorts

For Cambay Hotels and Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cambay Hotels and Resorts Strengths

The strengths of Cambay Hotels and Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cambay Hotels and Resorts :

1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala

2. ISO 9001:2000 Certified adds to its credibility

3. They are planning 10 more hotels all across India

4. Cambay Golf Club is amongst India’s best golf courses

5. Very strong presence in Gujarat and Rajasthan

6. Famous for quality and taste of food served

Cambay Hotels and Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cambay Hotels and Resorts SWOT Analysis:

1. Low brand recall in states other than Gujarat and Rajasthan

2. Limited market share


Cambay Hotels and Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cambay Hotels and Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions)

2. Digitalization and innovations through technology

3. Increasing demand for hotels that portray Indian culture and its royalty

4. Government support to push tourism in India

Cambay Hotels and Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned:

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment


Cambay Hotels and Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cambay Hotels and Resorts:

1. Welcom Group

2. The Lalit

3. Orchid Group

Hence this concludes the Cambay Hotels and Resorts SWOT analysis.

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About Cambay Hotels and Resorts

Cambay Hotels and Resorts Overview
Parent Company

Neesa Group

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Five Star Hotel

USP

Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)

Cambay Hotels and Resorts STP
Segmentation

Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings

Target Market

Upscale, Corporates in Tier 2 and 3 cities

Positioning

Five Star Hotels and Resorts in


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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