Cambay Hotels and Resorts SWOT Analysis, Competitors & USP
SWOT analysis of Cambay Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Cambay Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cambay Hotels and Resorts to benchmark its business & performance as compared to the competitors. Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.
The table below lists the Cambay Hotels and Resorts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cambay Hotels and Resorts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Cambay Hotels and Resorts Brand Analysis | |
|---|---|
| Parent Company |
Neesa Group |
| Category |
Hotels and resorts |
| Sector | |
| Tagline/ Slogan |
Five Star Hotel |
| USP |
Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years) |
| Cambay Hotels and Resorts STP | |
| Segment |
Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings |
| Target Group |
Upscale, Corporates in Tier 2 and 3 cities |
| Positioning |
Five Star Hotels and Resorts in |
| SWOT Analysis of Cambay Hotels and Resorts | |
| Cambay Hotels and Resorts Strengths |
Below are the Strengths in the SWOT Analysis of Cambay Hotels and Resorts: 1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala 2. ISO 9001:2000 Certified adds to its credibility 3. They are planning 10 more hotels all across India 4. Cambay Golf Club is amongst India’s best golf courses 5. Very strong presence in Gujarat and Rajasthan 6. Famous for quality and taste of food served |
| Cambay Hotels and Resorts Weaknesses |
Here are the weaknesses in the Cambay Hotels and Resorts SWOT Analysis: 1. Low brand recall in states other than Gujarat and Rajasthan 2. Limited market share |
| Cambay Hotels and Resorts Opportunities |
Following are the Opportunities in Cambay Hotels and Resorts SWOT Analysis: 1. MICE (Meetings, Incentives, Conferences & Exhibitions) 2. Digitalization and innovations through technology 3. Increasing demand for hotels that portray Indian culture and its royalty 4. Government support to push tourism in India |
| Cambay Hotels and Resorts Threats |
The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned: 1. Terrorist threats, economic downturn, political turbulence |
| Cambay Hotels and Resorts Competition | |
| Cambay Hotels and Resorts Competitors |
Below are the top 3 competitors of Cambay Hotels and Resorts: 1. Welcom Group 2. The Lalit 3. Orchid Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cambay Hotels and Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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