Cambay Hotels and Resorts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cambay Hotels and Resorts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cambay Hotels and Resorts to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.
The article below lists the Cambay Hotels and Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cambay Hotels and Resorts SWOT Analysis:
In this article:
For Cambay Hotels and Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Cambay Hotels and Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cambay Hotels and Resorts :
1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala
2. ISO 9001:2000 Certified adds to its credibility
3. They are planning 10 more hotels all across India
4. Cambay Golf Club is amongst India’s best golf courses
5. Very strong presence in Gujarat and Rajasthan
6. Famous for quality and taste of food served
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cambay Hotels and Resorts SWOT Analysis:
1. Low brand recall in states other than Gujarat and Rajasthan
2. Limited market share
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cambay Hotels and Resorts SWOT Analysis:
1. MICE (Meetings, Incentives, Conferences & Exhibitions)
2. Digitalization and innovations through technology
3. Increasing demand for hotels that portray Indian culture and its royalty
4. Government support to push tourism in India
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned:
1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cambay Hotels and Resorts:
1. Welcom Group
2. The Lalit
3. Orchid Group
Hence this concludes the Cambay Hotels and Resorts SWOT analysis.
Continue reading more about the brand/company.
|Cambay Hotels and Resorts Overview|
Hotels and resorts
Five Star Hotel
Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)
|Cambay Hotels and Resorts STP|
Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings
Upscale, Corporates in Tier 2 and 3 cities
Five Star Hotels and Resorts in
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Cambay Hotels and Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us