Cambay Hotels and Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4517

SWOT analysis of Cambay Hotels and Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Cambay Hotels and Resorts competitors and elaborates Cambay Hotels and Resorts segmentation, targeting, positioning & USP.

Cambay Hotels and Resorts

Parent Company

Neesa Group

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Five Star Hotel

USP

Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)

Cambay Hotels and Resorts STP

Segment

Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings

Target Group

Upscale, Corporates in Tier 2 and 3 cities

Positioning

Five Star Hotels and Resorts in

Cambay Hotels and Resorts SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cambay Hotels and Resorts. Strengths are:

1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala

2. ISO 9001:2000 Certified adds to its credibility

3. They are planning 10 more hotels all across India

4. Cambay Golf Club is amongst India’s best golf courses

5. Very strong presence in Gujarat and Rajasthan

6. Famous for quality and taste of food served

Weaknesses

Here are the weaknesses in the Cambay Hotels and Resorts SWOT Analysis:

1. Low brand recall in states other than Gujarat and Rajasthan

2. Limited market share

Opportunities

Following are the Opportunities in Cambay Hotels and Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions)

2. Digitalization and innovations through technology

3. Increasing demand for hotels that portray Indian culture and its royalty

4. Government support to push tourism in India

Threats

The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned:

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Cambay Hotels and Resorts Competition

Competitors

Below are the top 3 Cambay Hotels and Resorts competitors:

1. Welcom Group

2. The Lalit

3. Orchid Group


The brandguide table above concludes the Cambay Hotels and Resorts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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