Cambay Hotels and Resorts SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of Cambay Hotels and Resorts covering strengths, weaknesses, opportunities and threats.

Cambay Hotels and Resorts Strengths

  1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala
  2. ISO 9001:2000 Certified adds to its credibility
  3. They are planning 10 more hotels all across India
  4. Cambay Golf Club is amongst India’s best golf courses
  5. Very strong presence in Gujarat and Rajasthan
  6. Famous for quality and taste of food served

Above are the strengths in the SWOT Analysis of Cambay Hotels and Resorts. The strengths of Cambay Hotels and Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cambay Hotels and Resorts Weaknesses

  1. Low brand recall in states other than Gujarat and Rajasthan
  2. Limited market share

These were the weaknesses in the Cambay Hotels and Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cambay Hotels and Resorts Opportunities

  1. MICE (Meetings, Incentives, Conferences & Exhibitions)
  2. Digitalization and innovations through technology
  3. Increasing demand for hotels that portray Indian culture and its royalty
  4. Government support to push tourism in India

Above we covered the opportunities in Cambay Hotels and Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cambay Hotels and Resorts Threats

  1. Terrorist threats, economic downturn, political turbulence
  2. There is a new trend of people preferring Well furnished guest houses over hotels
  3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cambay Hotels and Resorts SWOT analysis.

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About Cambay Hotels and Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cambay Hotels and Resorts Overview
Parent Company

Neesa Group

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Five Star Hotel

USP

Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)

Cambay Hotels and Resorts STP
Segmentation

Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings

Target Market

Upscale, Corporates in Tier 2 and 3 cities

Positioning

Five Star Hotels and Resorts in


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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