Cambay Hotels and Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cambay Hotels and Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cambay Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cambay Hotels and Resorts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cambay Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cambay Hotels and Resorts competitors and includes Cambay Hotels and Resorts target market, segmentation, positioning & Unique Selling Proposition (USP).

Cambay Hotels and Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cambay Hotels and Resorts Brand Analysis
Parent Company

Neesa Group

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Five Star Hotel

USP

Fast Execution of Projects (moved from 20 rooms to 1000 rooms in just 6 years)

Cambay Hotels and Resorts STP
Cambay Hotels and Resorts Segmentation

Leisure Travelers, Business Travelers, Conferences, Exhibitions, Weddings

Cambay Hotels and Resorts Target Market

Upscale, Corporates in Tier 2 and 3 cities

Cambay Hotels and Resorts Positioning

Five Star Hotels and Resorts in

Cambay Hotels and Resorts SWOT Analysis
Cambay Hotels and Resorts Strengths

Below are the Strengths in the SWOT Analysis of Cambay Hotels and Resorts:

1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala

2. ISO 9001:2000 Certified adds to its credibility

3. They are planning 10 more hotels all across India

4. Cambay Golf Club is amongst India’s best golf courses

5. Very strong presence in Gujarat and Rajasthan

6. Famous for quality and taste of food served

Cambay Hotels and Resorts Weaknesses

Here are the weaknesses in the Cambay Hotels and Resorts SWOT Analysis:

1. Low brand recall in states other than Gujarat and Rajasthan

2. Limited market share

Cambay Hotels and Resorts Opportunities

Following are the Opportunities in Cambay Hotels and Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions)

2. Digitalization and innovations through technology

3. Increasing demand for hotels that portray Indian culture and its royalty

4. Government support to push tourism in India

Cambay Hotels and Resorts Threats

The threats in the SWOT Analysis of Cambay Hotels and Resorts are as mentioned:

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Cambay Hotels and Resorts Competition
Competitors

Below are the top 3 Cambay Hotels and Resorts competitors:

1. Welcom Group

2. The Lalit

3. Orchid Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cambay Hotels and Resorts. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin