Fortune Park Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3213

SWOT Analysis of Fortune Park Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortune Park Hotels

Parent Company

ITC Ltd.


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Let Fortune take you places


To provide a superior hospitality experience at excellent value

Fortune Park Hotels STP


Business and leisure travelers

Target Group

Upper middle and upper class urban


A hotel chain that provides top quality accommodation at affordable rates

Fortune Park Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fortune Park Hotels :

1. 40 hotels, 66 operational alliances in over 50 cities
2. India’s fastest growing hotel chain on the first class business segment
3. Inherits goodwill and reputation from its parent company

4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”

5. Won the PATWA award for “Best First Class Hotel Chain”


1. Low brand recall compared to leading hotel chains

2. Market share growth is restricted as highly competitive segment


1. Opening up to the global market

2. ITC is a big name globally

3. Everyone is looking for good service at affordable rates in the current economic statuses

4. Growing concept of Corporate Wellness in India

5. Medical Tourism


1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Fortune Park Hotels Competition


Below are the 3 main Fortune Park Hotels competitors :

1. Westin
2. Vivanta
3. Ista

The brandguide table above concludes the Fortune Park Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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