Fortune Park Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fortune Park Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Fortune Park Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortune Park Hotels to benchmark its business & performance as compared to the competitors. Fortune Park Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Fortune Park Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fortune Park Hotels SWOT Analysis:

SWOT Analysis of Fortune Park Hotels

For Fortune Park Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fortune Park Hotels Strengths

The strengths of Fortune Park Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fortune Park Hotels :

1. 40 hotels, 66 operational alliances in over 50 cities
2. India’s fastest growing hotel chain on the first class business segment
3. Inherits goodwill and reputation from its parent company

4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”

5. Won the PATWA award for “Best First Class Hotel Chain”

Fortune Park Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fortune Park Hotels SWOT Analysis:

1. Low brand recall compared to leading hotel chains

2. Market share growth is restricted as highly competitive segment


Fortune Park Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fortune Park Hotels SWOT Analysis:

1. Opening up to the global market

2. ITC is a big name globally

3. Everyone is looking for good service at affordable rates in the current economic statuses

4. Growing concept of Corporate Wellness in India

5. Medical Tourism

Fortune Park Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels


Fortune Park Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fortune Park Hotels:

1. Westin
2. Vivanta
3. Ista

Hence this concludes the Fortune Park Hotels SWOT analysis.

Continue reading more about the brand/company.

About Fortune Park Hotels

Fortune Park Hotels Overview
Parent Company

ITC Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Let Fortune take you places

USP

To provide a superior hospitality experience at excellent value

Fortune Park Hotels STP
Segmentation

Business and leisure travelers

Target Market

Upper middle and upper class urban

Positioning

A hotel chain that provides top quality accommodation at affordable rates


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fortune Park Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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