Fortune Park Hotels SWOT Analysis, Competitors & USP

Fortune Park Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fortune Park Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortune Park Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fortune Park Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Fortune Park Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fortune Park Hotels SWOT Analysis:

SWOT Analysis of Fortune Park Hotels

For Fortune Park Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fortune Park Hotels Strengths

The strengths of Fortune Park Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fortune Park Hotels :

1. 40 hotels, 66 operational alliances in over 50 cities
2. India’s fastest growing hotel chain on the first class business segment
3. Inherits goodwill and reputation from its parent company

4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”

5. Won the PATWA award for “Best First Class Hotel Chain”

Fortune Park Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fortune Park Hotels SWOT Analysis:

1. Low brand recall compared to leading hotel chains

2. Market share growth is restricted as highly competitive segment

Fortune Park Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fortune Park Hotels SWOT Analysis:

1. Opening up to the global market

2. ITC is a big name globally

3. Everyone is looking for good service at affordable rates in the current economic statuses

4. Growing concept of Corporate Wellness in India

5. Medical Tourism

Fortune Park Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Fortune Park Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fortune Park Hotels:

1. Westin
2. Vivanta
3. Ista

Hence this concludes the Fortune Park Hotels SWOT analysis.

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About Fortune Park Hotels

Fortune Park Hotels Overview
Parent Company	ITC Ltd.
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	Let Fortune take you places
USP	To provide a superior hospitality experience at excellent value
Fortune Park Hotels STP
Segmentation	Business and leisure travelers
Target Market	Upper middle and upper class urban
Positioning	A hotel chain that provides top quality accommodation at affordable rates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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