Published in Tourism and Hospitality category by MBA Skool Team
Fortune Park Hotels is one of the leading brands in the tourism and hospitality sector. Fortune Park Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortune Park Hotels:
hotels, 66 operational alliances in over 50 cities
India’s fastest growing hotel chain on the first class business segment
Inherits goodwill and reputation from its parent company
The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”
Won the PATWA award for “Best First Class Hotel Chain”
Above are the strengths in the SWOT Analysis of Fortune Park Hotels. The strengths of Fortune Park Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortune Park Hotels Weaknesses
Low brand recall compared to leading hotel chains
Market share growth is restricted as highly competitive segment
These were the weaknesses in the Fortune Park Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortune Park Hotels Opportunities
Opening up to the global market
ITC is a big name globally
Everyone is looking for good service at affordable rates in the current economic statuses
Growing concept of Corporate Wellness in India
Above we covered the opportunities in Fortune Park Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortune Park Hotels Threats
Increasing competition. Rampant increase in International entrants
There is a new trend of people preferring Well furnished guest houses over hotels
The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fortune Park Hotels SWOT analysis.
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About Fortune Park Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
To provide a superior hospitality experience at excellent value
Fortune Park Hotels STP
Business and leisure travelers
Upper middle and upper class urban
A hotel chain that provides top quality accommodation at affordable rates
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