Fortune Park Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fortune Park Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Fortune Park Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortune Park Hotels to benchmark its business & performance as compared to the competitors. Fortune Park Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the Fortune Park Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fortune Park Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fortune Park Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fortune Park Hotels Brand Analysis
Parent Company

ITC Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Let Fortune take you places

USP

To provide a superior hospitality experience at excellent value

Fortune Park Hotels STP
Segment

Business and leisure travelers

Target Group

Upper middle and upper class urban

Positioning

A hotel chain that provides top quality accommodation at affordable rates

SWOT Analysis of Fortune Park Hotels
Fortune Park Hotels Strengths

Below are the Strengths in the SWOT Analysis of Fortune Park Hotels:

1. 40 hotels, 66 operational alliances in over 50 cities
2. India’s fastest growing hotel chain on the first class business segment
3. Inherits goodwill and reputation from its parent company

4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”

5. Won the PATWA award for “Best First Class Hotel Chain”

Fortune Park Hotels Weaknesses

Here are the weaknesses in the Fortune Park Hotels SWOT Analysis:

1. Low brand recall compared to leading hotel chains

2. Market share growth is restricted as highly competitive segment

Fortune Park Hotels Opportunities

Following are the Opportunities in Fortune Park Hotels SWOT Analysis:

1. Opening up to the global market

2. ITC is a big name globally

3. Everyone is looking for good service at affordable rates in the current economic statuses

4. Growing concept of Corporate Wellness in India

5. Medical Tourism

Fortune Park Hotels Threats

The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Fortune Park Hotels Competition
Fortune Park Hotels Competitors

Below are the top 3 competitors of Fortune Park Hotels:

1. Westin
2. Vivanta
3. Ista


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fortune Park Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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