Lemon Tree Hotels SWOT Analysis, USP & Competitors

Lemon Tree Hotels

Parent Company

Lemon Tree Hotels

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Lowest  Rates Guaranteed ; A Refreshing Concept

USP

It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts.

Lemon Tree Hotels STP

Segment

Mid Market & Upscale

Target Group

Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier)

Positioning

An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.

Lemon Tree Hotels SWOT Analysis

Strengths

1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels
2. The Hotel has a cozy and homely felling about it which is something customer’s like
3. Indian cultural and geographical diversity pulls tourism
4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people

5. The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos

Weaknesses

1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata
2. Newer in the industry hence less market share

3. Lesser in terms of hospitality experience compared to market leaders

Opportunities

1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held
2.  Mid Market Hotels are receiving Increasing Government support
3.The Lemon Tree group are small affordable hotels hence providing the ideal option of a weekend get away

Threats

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Lemon Tree Hotels Competition

Competitors

1.Ista
2.Vivanta
3.Westin

4 Sarovar Premier