Lemon Tree Hotels SWOT Analysis, Competitors & USP

Lemon Tree Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lemon Tree Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lemon Tree Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lemon Tree Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Lemon Tree Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lemon Tree Hotels SWOT Analysis:

SWOT Analysis of Lemon Tree Hotels

For Lemon Tree Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lemon Tree Hotels Strengths

The strengths of Lemon Tree Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lemon Tree Hotels :

1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels
2. The Hotel has a cozy and homely felling about it which is something customer’s like
3. Indian cultural and geographical diversity pulls tourism
4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people

5. The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos

Lemon Tree Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lemon Tree Hotels SWOT Analysis:

1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata
2. Newer in the industry hence less market share

3. Lesser in terms of hospitality experience compared to market leaders

Lemon Tree Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lemon Tree Hotels SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held
2.  Mid Market Hotels are receiving Increasing Government support
3.The Lemon Tree group are small affordable hotels hence providing the ideal option of a weekend get away

Lemon Tree Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lemon Tree Hotels are as mentioned:

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Lemon Tree Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lemon Tree Hotels:

1.Ista
2.Vivanta
3.Westin

4 Sarovar Premier

Hence this concludes the Lemon Tree Hotels SWOT analysis.

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About Lemon Tree Hotels

Lemon Tree Hotels Overview
Parent Company	Lemon Tree Hotels
Category	Hotels and resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	Lowest  Rates Guaranteed ; A Refreshing Concept
USP	It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts.
Lemon Tree Hotels STP
Segmentation	Mid Market & Upscale
Target Market	Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier)
Positioning	An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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