SWOT analysis of Lemon Tree Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Lemon Tree Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lemon Tree Hotels to benchmark its business & performance as compared to the competitors. Lemon Tree Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Lemon Tree Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lemon Tree Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Lemon Tree Hotels Brand Analysis | |
---|---|
Parent Company |
Lemon Tree Hotels |
Category |
Hotels and resorts |
Sector | |
Tagline/ Slogan |
Lowest Rates Guaranteed ; A Refreshing Concept |
USP |
It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts. |
Lemon Tree Hotels STP | |
Segment |
Mid Market & Upscale |
Target Group |
Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier) |
Positioning |
An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience. |
SWOT Analysis of Lemon Tree Hotels | |
Lemon Tree Hotels Strengths |
Below are the Strengths in the SWOT Analysis of Lemon Tree Hotels: 1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels 5. The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos |
Lemon Tree Hotels Weaknesses |
Here are the weaknesses in the Lemon Tree Hotels SWOT Analysis: 1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata 3. Lesser in terms of hospitality experience compared to market leaders |
Lemon Tree Hotels Opportunities |
Following are the Opportunities in Lemon Tree Hotels SWOT Analysis: 1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held |
Lemon Tree Hotels Threats |
The threats in the SWOT Analysis of Lemon Tree Hotels are as mentioned: 1. Terrorist threats, economic downturn, political turbulence |
Lemon Tree Hotels Competition | |
Lemon Tree Hotels Competitors |
Below are the top 3 competitors of Lemon Tree Hotels: 1.Ista 4 Sarovar Premier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lemon Tree Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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