Lemon Tree Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lemon Tree Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Lemon Tree Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lemon Tree Hotels to benchmark its business & performance as compared to the competitors. Lemon Tree Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the Lemon Tree Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lemon Tree Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lemon Tree Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lemon Tree Hotels Brand Analysis
Parent Company

Lemon Tree Hotels

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Lowest  Rates Guaranteed ; A Refreshing Concept

USP

It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts.

Lemon Tree Hotels STP
Segment

Mid Market & Upscale

Target Group

Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier)

Positioning

An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.

SWOT Analysis of Lemon Tree Hotels
Lemon Tree Hotels Strengths

Below are the Strengths in the SWOT Analysis of Lemon Tree Hotels:

1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels
2. The Hotel has a cozy and homely felling about it which is something customer’s like
3. Indian cultural and geographical diversity pulls tourism
4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people

5. The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos

Lemon Tree Hotels Weaknesses

Here are the weaknesses in the Lemon Tree Hotels SWOT Analysis:

1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata
2. Newer in the industry hence less market share

3. Lesser in terms of hospitality experience compared to market leaders

Lemon Tree Hotels Opportunities

Following are the Opportunities in Lemon Tree Hotels SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held
2.  Mid Market Hotels are receiving Increasing Government support
3.The Lemon Tree group are small affordable hotels hence providing the ideal option of a weekend get away

Lemon Tree Hotels Threats

The threats in the SWOT Analysis of Lemon Tree Hotels are as mentioned:

1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

Lemon Tree Hotels Competition
Lemon Tree Hotels Competitors

Below are the top 3 competitors of Lemon Tree Hotels:

1.Ista
2.Vivanta
3.Westin

4 Sarovar Premier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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