SMRT Corporation SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3676

SWOT analysis of SMRT Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. SMRT Corporation is one of the leading brands in the transport and logistics sector. The table below also lists the top SMRT Corporation competitors and elaborates SMRT Corporation segmentation, targeting, positioning & USP.

SMRT Corporation

Parent Company

Temasek Holdings

Category

Public Transport

Sector

Transport and Logistics

Tagline/ Slogan

Moving People, Enhancing Lives

USP

Affordable and efficient intra-city transport service

SMRT Corporation STP

Segment

Rapid Mass Transport systems

Target Group

All classes of people needing to move from point A to point B in their daily commute

Positioning

Hassle free transport service connecting the whole city of Singapore

SMRT Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SMRT Corporation. Strengths are:

1. High Product Diversity – Bus, Train and Taxi services
2. High Product Quality
3. Modular transportation growth approach to offer better connectivity for future
4. Safe and secure. Least number of fatalities over the 10 year moving average.

5. Over 7000 people are employed with the organization

Weaknesses

Here are the weaknesses in the SMRT Corporation SWOT Analysis:

1.  Centralized only in Singapore for revenues
2. Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.

Opportunities

Following are the Opportunities in SMRT Corporation SWOT Analysis:

1.  Increased Ridership trend
2. Expansion of RTS Network
3. Growth in industry due to tourism boom

4. The company can tie-up with international players for global exposure

Threats

The threats in the SWOT Analysis of SMRT Corporation are as mentioned:

1.  LTA as central bus network planner

2. There is limited land space for expansion with increasing travel demand.
3. Rise in number of vehicles

SMRT Corporation Competition

Competitors

Below are the top 3 SMRT Corporation competitors:

1. Comfortdelgro 
2. Bedok Transport Pte Ltd
3. Prestige – Multi model transportation services


The brandguide table above concludes the SMRT Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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