Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of SMRT Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In SMRT Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SMRT Corporation to benchmark its business & performance as compared to the competitors. SMRT Corporation is one of the leading brands in the transport and logistics sector.
The table below lists the SMRT Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top SMRT Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Affordable and efficient intra-city transport service
SMRT Corporation STP
Rapid Mass Transport systems
All classes of people needing to move from point A to point B in their daily commute
Hassle free transport service connecting the whole city of Singapore
SWOT Analysis of SMRT Corporation
SMRT Corporation Strengths
Below are the Strengths in the SWOT Analysis of SMRT Corporation:
1. High Product Diversity – Bus, Train and Taxi services 2. High Product Quality 3. Modular transportation growth approach to offer better connectivity for future 4. Safe and secure. Least number of fatalities over the 10 year moving average.
5. Over 7000 people are employed with the organization
SMRT Corporation Weaknesses
Here are the weaknesses in the SMRT Corporation SWOT Analysis:
1. Centralized only in Singapore for revenues 2. Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.
SMRT Corporation Opportunities
Following are the Opportunities in SMRT Corporation SWOT Analysis:
1. Increased Ridership trend 2. Expansion of RTS Network 3. Growth in industry due to tourism boom
4. The company can tie-up with international players for global exposure
SMRT Corporation Threats
The threats in the SWOT Analysis of SMRT Corporation are as mentioned:
1. LTA as central bus network planner
2. There is limited land space for expansion with increasing travel demand. 3. Rise in number of vehicles
SMRT Corporation Competition
SMRT Corporation Competitors
Below are the top 3 competitors of SMRT Corporation:
1. Comfortdelgro 2. Bedok Transport Pte Ltd 3. Prestige – Multi model transportation services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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