SMRT Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SMRT Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SMRT Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SMRT Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, SMRT Corporation is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SMRT Corporation competitors and includes SMRT Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

SMRT Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SMRT Corporation Brand Analysis
Parent Company

Temasek Holdings

Category

Public Transport

Sector

Transport and Logistics

Tagline/ Slogan

Moving People, Enhancing Lives

USP

Affordable and efficient intra-city transport service

SMRT Corporation STP
SMRT Corporation Segmentation

Rapid Mass Transport systems

SMRT Corporation Target Market

All classes of people needing to move from point A to point B in their daily commute

SMRT Corporation Positioning

Hassle free transport service connecting the whole city of Singapore

SMRT Corporation SWOT Analysis
SMRT Corporation Strengths

Below are the Strengths in the SWOT Analysis of SMRT Corporation:

1. High Product Diversity – Bus, Train and Taxi services
2. High Product Quality
3. Modular transportation growth approach to offer better connectivity for future
4. Safe and secure. Least number of fatalities over the 10 year moving average.

5. Over 7000 people are employed with the organization

SMRT Corporation Weaknesses

Here are the weaknesses in the SMRT Corporation SWOT Analysis:

1.  Centralized only in Singapore for revenues
2. Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.

SMRT Corporation Opportunities

Following are the Opportunities in SMRT Corporation SWOT Analysis:

1.  Increased Ridership trend
2. Expansion of RTS Network
3. Growth in industry due to tourism boom

4. The company can tie-up with international players for global exposure

SMRT Corporation Threats

The threats in the SWOT Analysis of SMRT Corporation are as mentioned:

1.  LTA as central bus network planner

2. There is limited land space for expansion with increasing travel demand.
3. Rise in number of vehicles

SMRT Corporation Competition
Competitors

Below are the top 3 SMRT Corporation competitors:

1. Comfortdelgro 
2. Bedok Transport Pte Ltd
3. Prestige – Multi model transportation services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SMRT Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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