SMRT Corporation SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Here is a detailed SWOT analysis of SMRT Corporation covering strengths, weaknesses, opportunities and threats.

SMRT Corporation Strengths

  1. High Product Diversity – Bus, Train and Taxi services
  2. High Product Quality
  3. Modular transportation growth approach to offer better connectivity for future
  4. Safe and secure. Least number of fatalities over the 10 year moving average.
  5. Over 7000 people are employed with the organization

Above are the strengths in the SWOT Analysis of SMRT Corporation. The strengths of SMRT Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SMRT Corporation Weaknesses

  1. Centralized only in Singapore for revenues
  2. Lower train operating profit due to higher R & M costs and staff related expenses, partially offset by higher revenue.

These were the weaknesses in the SMRT Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SMRT Corporation Opportunities

  1. Increased Ridership trend
  2. Expansion of RTS Network
  3. Growth in industry due to tourism boom
  4. The company can tie-up with international players for global exposure

Above we covered the opportunities in SMRT Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SMRT Corporation Threats

  1. LTA as central bus network planner
  2. There is limited land space for expansion with increasing travel demand.
  3. Rise in number of vehicles

The threats in the SWOT Analysis of SMRT Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the SMRT Corporation SWOT analysis.

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About SMRT Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SMRT Corporation Overview
Parent Company

Temasek Holdings

Category

Public Transport

Sector

Transport and Logistics

Tagline/ Slogan

Moving People, Enhancing Lives

USP

Affordable and efficient intra-city transport service

SMRT Corporation STP
Segmentation

Rapid Mass Transport systems

Target Market

All classes of people needing to move from point A to point B in their daily commute

Positioning

Hassle free transport service connecting the whole city of Singapore


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SMRT Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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