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Hellmann Worldwide Logistics SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: August 02, 2023Read time:

Here is a detailed SWOT analysis of Hellmann Worldwide Logistics covering strengths, weaknesses, opportunities and threats.

Hellmann Worldwide Logistics Strengths

  1. Hellman Logistics has active network in around 157 countries
  2. Has around 10000 employees worldwide
  3. It carries more than 15 million shipments per year
  4. It has a strong financial performance with a year on year growth

Above are the strengths in the SWOT Analysis of Hellmann Worldwide Logistics. The strengths of Hellmann Worldwide Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hellmann Worldwide Logistics Weaknesses

  1. EU antitrust regulators has fined it
  2. Hasnt been able to become a top of the mind brand in emerging economies

These were the weaknesses in the Hellmann Worldwide Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hellmann Worldwide Logistics Opportunities

  1. It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market
  2. Its assets can be used in much more efficient way

Above we covered the opportunities in Hellmann Worldwide Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hellmann Worldwide Logistics Threats

  1. Small players with low cost offering
  2. Rising fuel prices

The threats in the SWOT Analysis of Hellmann Worldwide Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hellmann Worldwide Logistics SWOT analysis.

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About Hellmann Worldwide Logistics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hellmann Worldwide Logistics Overview
Parent Company

Hellman Worldwide Logistics


Air and ocean freight import & export


Transport and Logistics

Tagline/ Slogan

Thinking Ahead, Moving Forward


Innovation & Continuously setting the standards for customized solutions

Hellmann Worldwide Logistics STP

Businesses with need of Air and ocean freight import & export services

Target Market

Automotive, Electronics, Fashion, Healthcare


One of the world’s leading logistics providers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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