1. SWOT Analysis
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  3. Panalpina SWOT Analysis

Panalpina SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Panalpina covering strengths, weaknesses, opportunities and threats.

Panalpina Strengths

  1. It has a network in more than 90 countries
  2. It has launched new LCL (Less than Container Load) services as expansion
  3. The continuous development of own-controlled products and services
  4. High technology equipments
  5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"

Above are the strengths in the SWOT Analysis of Panalpina. The strengths of Panalpina looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Panalpina Weaknesses

  1. Allegation of corruption has affected brand image
  2. Lesser brand recall as compared to the global leaders in logistics

These were the weaknesses in the Panalpina SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Panalpina Opportunities

  1. It does not handle transportation of personal effects nor household goods so it can go to this category
  2. It can make better use of advanced technologies to go ahead of big competitors
  3. Acquisition of other competitors to enhance brand

Above we covered the opportunities in Panalpina SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Panalpina Threats

  1. Competitors entering into global markets more aggressively
  2. Rising fuel prices
  3. Govt policies and duties on transportation

The threats in the SWOT Analysis of Panalpina are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Panalpina SWOT analysis.

About Panalpina

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Panalpina Overview
Parent Company



Air and ocean freight forwarding


Transport and Logistics

Tagline/ Slogan

A Passion for Solutions; On 6 continents


Own-controlled network

Panalpina STP

Businesses with transportation requirement

Target Market

Automotive, Chemicals, Consumer & Retail, Fashion, Healthcare, Hi-tech, Manufacturing, Oil & Gas, Telecom


One of the world’s leading logistics companies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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