Published in Transport and Logistics category by MBA Skool Team
ComfortDelGro is one of the leading brands in the transport and logistics sector. ComfortDelGro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ComfortDelGro:
High growth rate due to increasing commuter base with strong YOY growth in commuters
Expansion into new sectors such as monorails and high speed tram services.
Market leader in Singapore in public transit systems
More than 20,000 people are employed with the brand
It has global presence in over 7 countries with more than a fleet size of 40,000+
Above are the strengths in the SWOT Analysis of ComfortDelGro. The strengths of ComfortDelGro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competitive market with several taxi/bus operators plying and ferrying visitors
Relatively unknown brand compared to competitors with established brands
These were the weaknesses in the ComfortDelGro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New acquisitions of local brands possible to increase market share and customer base
Growing demand for transportation with increase in tourism and local working population
Income level is at a constant increase
High growth rates can translate into profitability if costs are taken care of.
Above we covered the opportunities in ComfortDelGro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Growing competition among travel services in Singapore
Increasing growth of private vehicles as a status symbol
Fuel costs and low profit margins
The threats in the SWOT Analysis of ComfortDelGro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ComfortDelGro SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
All classes of people needing to move from point A to point B in their daily commute
Hassle free transport service connecting the whole city of Singapore
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