ComfortDelGro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ComfortDelGro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ComfortDelGro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ComfortDelGro to benchmark its business & performance as compared to the competitors and industry. As of 2020, ComfortDelGro is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ComfortDelGro competitors and includes ComfortDelGro target market, segmentation, positioning & Unique Selling Proposition (USP).

ComfortDelGro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ComfortDelGro Brand Analysis
Parent Company

ComfortDelGro Corporation Limited


Public Transport


Transport and Logistics

Tagline/ Slogan



Singapore’s biggest public transport provider

ComfortDelGro STP
ComfortDelGro Segmentation

Local public transportation

ComfortDelGro Target Market

All classes of people needing to move from point A to point B in their daily commute

ComfortDelGro Positioning

Hassle free transport service connecting the whole city of Singapore

ComfortDelGro SWOT Analysis
ComfortDelGro Strengths

Below are the Strengths in the SWOT Analysis of ComfortDelGro:

1. Existing distribution and sales networks
2. High growth rate due to increasing commuter base with strong YOY growth in commuters
3. Expansion into new sectors such as monorails and high speed tram services.

4. Market leader in Singapore in public transit systems

5. More than 20,000 people are employed with the brand

6. It has global presence in over 7 countries with more than a fleet size of 40,000+

ComfortDelGro Weaknesses

Here are the weaknesses in the ComfortDelGro SWOT Analysis:

1. Competitive market with several taxi/bus operators plying and ferrying visitors
2. Relatively unknown brand compared to competitors with established brands

ComfortDelGro Opportunities

Following are the Opportunities in ComfortDelGro SWOT Analysis:

1. New acquisitions of local brands possible to increase market share and customer base

2. Growing demand for transportation with increase in tourism and local working population

3. Income level is at a constant increase

4. High growth rates can translate into profitability if costs are taken care of.

ComfortDelGro Threats

The threats in the SWOT Analysis of ComfortDelGro are as mentioned:

1. Growing competition among travel services in Singapore

2. Increasing growth of private vehicles as a status symbol

3. Fuel costs and low profit margins

ComfortDelGro Competition

Below are the top 3 ComfortDelGro competitors:

1. DB Schenker Croatia
2. AZ Logistic
3. Prestige – Multi Model Transportation Services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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