ComfortDelGro SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4515

SWOT Analysis of ComfortDelGro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

ComfortDelGro Corporation Limited


Public Transport


Transport and Logistics

Tagline/ Slogan



Singapore’s biggest public transport provider

ComfortDelGro STP


Local public transportation

Target Group

All classes of people needing to move from point A to point B in their daily commute


Hassle free transport service connecting the whole city of Singapore

ComfortDelGro SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ComfortDelGro. Strengths are:

1. Existing distribution and sales networks
2. High growth rate due to increasing commuter base with strong YOY growth in commuters
3. Expansion into new sectors such as monorails and high speed tram services.

4. Market leader in Singapore in public transit systems

5. More than 20,000 people are employed with the brand

6. It has global presence in over 7 countries with more than a fleet size of 40,000+


Here are the weaknesses of ComfortDelGro :

1. Competitive market with several taxi/bus operators plying and ferrying visitors
2. Relatively unknown brand compared to competitors with established brands


Following are the Opportunities of ComfortDelGro :

1. New acquisitions of local brands possible to increase market share and customer base

2. Growing demand for transportation with increase in tourism and local working population

3. Income level is at a constant increase

4. High growth rates can translate into profitability if costs are taken care of.


The threats of ComfortDelGro are as mentioned :

1. Growing competition among travel services in Singapore

2. Increasing growth of private vehicles as a status symbol

3. Fuel costs and low profit margins

ComfortDelGro Competition


Below are the 3 main ComfortDelGro competitors :

1. DB Schenker Croatia
2. AZ Logistic
3. Prestige – Multi Model Transportation Services

The brandguide table above concludes the ComfortDelGro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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