G4S SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of G4S analyses the brand/company with its strengths, weaknesses, opportunities & threats. In G4S SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like G4S to benchmark its business & performance as compared to the competitors and industry. As of 2020, G4S is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top G4S competitors and includes G4S target market, segmentation, positioning & Unique Selling Proposition (USP).

G4S SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
G4S Brand Analysis
Parent Company

G4S plc.


Security Provider


Transport and Logistics

Tagline/ Slogan



World’s largest security company by revenue

G4S Segmentation

Private and Government businesses in countries of the world

G4S Target Market

Personal Security, military bases, prisons, hospitals, government buildings, financial institutions, etc.

G4S Positioning

Premiere Security Providers

G4S SWOT Analysis
G4S Strengths

Below are the Strengths in the SWOT Analysis of G4S:

1. Operations in nearly 125 countries with 600,000 employees 
2. G4S is a signatory to the UN Global Compact, ASIS International, International Fire Chiefs International, International Corrections and Prisons Association etc.
3. It is a founder signatory of the International Code of Conduct for Private Security Service Providers
4. It provided logistical, financial and social support to a number of athletes taking part in the Olympics
5.Excellent retention rates for all existing contracts
6. G4S has won many awards which show its credibility

7. Strong revenue stream and good financial position

G4S Weaknesses

Here are the weaknesses in the G4S SWOT Analysis:

1.G4S has been accused of alleged low pay and poor working conditions by its employees 
2.Limited presence in terms of marketing & recall of the brand

G4S Opportunities

Following are the Opportunities in G4S SWOT Analysis:

1.Latin America, Africa and Asia provide a platform for future growth of G4S
2.De-layering of organization via shorter lines of communication, reduced costs and increased focused time on customers

G4S Threats

The threats in the SWOT Analysis of G4S are as mentioned:

1.As G4S works in many companies, Geo political risk is immense and it includes political volatility, revolution, terrorism, military intervention and insurgency etc.
2.Risk of cyber and physical attack by criminal organization and individual hackers which puts G4S’ employees at risk
3.Inherent risks like external attacks, internal theft and poor cash reconciliation while cash transportation.

G4S Competition

Below are the top 3 G4S competitors:

1.Securitas AB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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