G4S SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

G4S SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of G4S, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like G4S to benchmark its business & performance as compared to the competitors, and make strategic improvements. G4S is one of the leading brands in the transport and logistics sector.

The article below lists the G4S SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the G4S SWOT Analysis:

SWOT Analysis of G4S

For G4S, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

G4S Strengths

The strengths of G4S looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of G4S :

1. Operations in nearly 125 countries with 600,000 employees 
2. G4S is a signatory to the UN Global Compact, ASIS International, International Fire Chiefs International, International Corrections and Prisons Association etc.
3. It is a founder signatory of the International Code of Conduct for Private Security Service Providers
4. It provided logistical, financial and social support to a number of athletes taking part in the Olympics
5.Excellent retention rates for all existing contracts
6. G4S has won many awards which show its credibility

7. Strong revenue stream and good financial position

G4S Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the G4S SWOT Analysis:

1.G4S has been accused of alleged low pay and poor working conditions by its employees 
2.Limited presence in terms of marketing & recall of the brand

G4S Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in G4S SWOT Analysis:

1.Latin America, Africa and Asia provide a platform for future growth of G4S
2.De-layering of organization via shorter lines of communication, reduced costs and increased focused time on customers

G4S Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of G4S are as mentioned:

1.As G4S works in many companies, Geo political risk is immense and it includes political volatility, revolution, terrorism, military intervention and insurgency etc.
2.Risk of cyber and physical attack by criminal organization and individual hackers which puts G4S’ employees at risk
3.Inherent risks like external attacks, internal theft and poor cash reconciliation while cash transportation.

G4S Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of G4S:

1.Securitas AB

Hence this concludes the G4S SWOT analysis.

Continue reading more about the brand/company.

About G4S

G4S Overview
Parent Company

G4S plc.


Security Provider


Transport and Logistics

Tagline/ Slogan



World’s largest security company by revenue


Private and Government businesses in countries of the world

Target Market

Personal Security, military bases, prisons, hospitals, government buildings, financial institutions, etc.


Premiere Security Providers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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