G4S SWOT Analysis, USP & Competitors

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SWOT Analysis of G4S with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

G4S

Parent Company

G4S plc.

Category

Security Provider

Sector

Services

Tagline/ Slogan

-

USP

World’s largest security company by revenue

STP

Segment

Private and Government businesses in countries of the world

Target Group

Personal Security, military bases, prisons, hospitals, government buildings, financial institutions, etc.

Positioning

Premiere Security Providers

SWOT Analysis

Strengths

1. Operations in nearly 125 countries with 600,000 employees 
2. G4S is a signatory to the UN Global Compact, ASIS International, International Fire Chiefs International, International Corrections and Prisons Association etc.
3. It is a founder signatory of the International Code of Conduct for Private Security Service Providers
4. It provided logistical, financial and social support to a number of athletes taking part in the Olympics
5.Excellent retention rates for all existing contracts
6. G4S has won many awards which show its credibility

7. Strong revenue stream and good financial position

Weaknesses

1.G4S has been accused of alleged low pay and poor working conditions by its employees 
2.Limited presence in terms of marketing & recall of the brand

Opportunities

1.Latin America, Africa and Asia provide a platform for future growth of G4S
2.De-layering of organization via shorter lines of communication, reduced costs and increased focused time on customers

Threats

1.As G4S works in many companies, Geo political risk is immense and it includes political volatility, revolution, terrorism, military intervention and insurgency etc.
2.Risk of cyber and physical attack by criminal organization and individual hackers which puts G4S’ employees at risk
3.Inherent risks like external attacks, internal theft and poor cash reconciliation while cash transportation.

Competition

Competitors

1.Securitas AB
2.Serco
3.Prosegur


The table above concludes the G4S SWOT analysis along with its marketing and brand parameters.

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