G4S SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of G4S analyses the brand by its strengths, weaknesses, opportunities & threats. In G4S SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like G4S to benchmark its business & performance as compared to the competitors. G4S is one of the leading brands in the transport and logistics sector.

The table below lists the G4S SWOT (Strengths, Weaknesses, Opportunities, Threats), top G4S competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

G4S SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
G4S Brand Analysis
Parent Company

G4S plc.


Security Provider


Transport and Logistics

Tagline/ Slogan



World’s largest security company by revenue


Private and Government businesses in countries of the world

Target Group

Personal Security, military bases, prisons, hospitals, government buildings, financial institutions, etc.


Premiere Security Providers

SWOT Analysis of G4S
G4S Strengths

Below are the Strengths in the SWOT Analysis of G4S:

1. Operations in nearly 125 countries with 600,000 employees 
2. G4S is a signatory to the UN Global Compact, ASIS International, International Fire Chiefs International, International Corrections and Prisons Association etc.
3. It is a founder signatory of the International Code of Conduct for Private Security Service Providers
4. It provided logistical, financial and social support to a number of athletes taking part in the Olympics
5.Excellent retention rates for all existing contracts
6. G4S has won many awards which show its credibility

7. Strong revenue stream and good financial position

G4S Weaknesses

Here are the weaknesses in the G4S SWOT Analysis:

1.G4S has been accused of alleged low pay and poor working conditions by its employees 
2.Limited presence in terms of marketing & recall of the brand

G4S Opportunities

Following are the Opportunities in G4S SWOT Analysis:

1.Latin America, Africa and Asia provide a platform for future growth of G4S
2.De-layering of organization via shorter lines of communication, reduced costs and increased focused time on customers

G4S Threats

The threats in the SWOT Analysis of G4S are as mentioned:

1.As G4S works in many companies, Geo political risk is immense and it includes political volatility, revolution, terrorism, military intervention and insurgency etc.
2.Risk of cyber and physical attack by criminal organization and individual hackers which puts G4S’ employees at risk
3.Inherent risks like external attacks, internal theft and poor cash reconciliation while cash transportation.

G4S Competition
G4S Competitors

Below are the top 3 competitors of G4S:

1.Securitas AB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to G4S. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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