OTIS Elevator Company SWOT Analysis

OTIS Elevator Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of OTIS Elevator Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

OTIS Elevator Company is one of the leading brands in the transport and logistics sector. The article below lists the OTIS Elevator Company SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

OTIS Elevator Company Strengths

The strengths of OTIS Elevator Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of OTIS Elevator Company :

1. Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC , Petronas Twin Towers, Burj Khalifa etc 
2. Acclaimed brand worldwide
3. Services available in more than 200 countries
4. Continuous investment in new products, technologies and intelligent systems

5. Barriers to entry is relatively high

6. Over 60,000 people are employed with the organization

OTIS Elevator Company Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the OTIS Elevator Company SWOT Analysis:

1. Competition from big players as well as local players means limited market share

2. Accidents in the past have hurt the brand image

OTIS Elevator Company Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in OTIS Elevator Company SWOT Analysis:

1. Strong growth in Brazil,India, China and other strong Asian countries. The company should capitalize on the growth opportunities because of stagnation in relatively developed markets
2.With a strong history, Otis has vast R&D resources and continually keeps on implementing new technologies

3. Tie-ups with real-estate & construction companies can boost business

OTIS Elevator Company Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of OTIS Elevator Company are as mentioned:

1. Strong competition - Many competitors of Otis are equal in size with almost similar resources and experience

2.Though Otis invests heavily in R&D , other companies replicate the technology and thus hurt Otis

Hence this concludes the OTIS Elevator Company SWOT analysis.

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About OTIS Elevator Company

OTIS Elevator Company Overview
Parent Company	United Technology Corporation
Category	Elevators and Escalators
Sector	Transport and Logistics
Tagline/ Slogan	We'll take you all the way to the top
USP	World's largest manufacturer of elevators and escalators
OTIS Elevator Company STP
Segmentation	Builders & Contractors
Target Market	Businesses that require elevator and escalator solutions
Positioning	Enables people to move safely with best service and support

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to OTIS Elevator Company. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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