OTIS Elevator Company SWOT Analysis
OTIS Elevator Company is one of the leading brands in the transport and logistics sector. OTIS Elevator Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of OTIS Elevator Company:
Quick Glance:
OTIS Elevator Company Strengths
- Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC , Petronas Twin Towers, Burj Khalifa etc
- Acclaimed brand worldwide
- Services available in more than 200 countries
- Continuous investment in new products, technologies and intelligent systems
- Barriers to entry is relatively high
- Over 60,000 people are employed with the organization
Above are the strengths in the SWOT Analysis of OTIS Elevator Company. The strengths of OTIS Elevator Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
OTIS Elevator Company Weaknesses
- Competition from big players as well as local players means limited market share
- Accidents in the past have hurt the brand image
These were the weaknesses in the OTIS Elevator Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
OTIS Elevator Company Opportunities
- Strong growth in Brazil,India, China and other strong Asian countries. The company should capitalize on the growth opportunities because of stagnation in relatively developed markets
- With a strong history, Otis has vast R&D resources and continually keeps on implementing new technologies
- Tie-ups with real-estate & construction companies can boost business
Above we covered the opportunities in OTIS Elevator Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
OTIS Elevator Company Threats
- Strong competition - Many competitors of Otis are equal in size with almost similar resources and experience
- Though Otis invests heavily in R&D , other companies replicate the technology and thus hurt Otis
The threats in the SWOT Analysis of OTIS Elevator Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the OTIS Elevator Company SWOT analysis.
Continue reading more about the brand/company.
About OTIS Elevator Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| OTIS Elevator Company Overview | |
|---|---|
| Parent Company |
United Technology Corporation |
| Category |
Elevators and Escalators |
| Sector | |
| Tagline/ Slogan |
We'll take you all the way to the top |
| USP |
World's largest manufacturer of elevators and escalators |
| OTIS Elevator Company STP | |
| Segmentation |
Builders & Contractors |
| Target Market |
Businesses that require elevator and escalator solutions |
| Positioning |
Enables people to move safely with best service and support |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to OTIS Elevator Company. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
