OTIS Elevator Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OTIS Elevator Company analyses the brand by its strengths, weaknesses, opportunities & threats. In OTIS Elevator Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OTIS Elevator Company to benchmark its business & performance as compared to the competitors. OTIS Elevator Company is one of the leading brands in the transport and logistics sector.

The article below lists the OTIS Elevator Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top OTIS Elevator Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About OTIS Elevator Company

OTIS Elevator Company Overview
Parent Company

United Technology Corporation

Category

Elevators and Escalators

Sector

Transport and Logistics

Tagline/ Slogan

We'll take you all the way to the top

USP

World's largest manufacturer of elevators and escalators

OTIS Elevator Company STP
Segmentation

Builders & Contractors

Target Market

Businesses that require elevator and escalator solutions

Positioning

Enables people to move safely with best service and support

SWOT Analysis of OTIS Elevator Company

For OTIS Elevator Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the OTIS Elevator Company SWOT Analysis:

OTIS Elevator Company Strengths

The strengths of OTIS Elevator Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of OTIS Elevator Company :

1. Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC , Petronas Twin Towers, Burj Khalifa etc 
2. Acclaimed brand worldwide
3. Services available in more than 200 countries
4. Continuous investment in new products, technologies and intelligent systems

5. Barriers to entry is relatively high

6. Over 60,000 people are employed with the organization

OTIS Elevator Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the OTIS Elevator Company SWOT Analysis:

1. Competition from big players as well as local players means limited market share

2. Accidents in the past have hurt the brand image


OTIS Elevator Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in OTIS Elevator Company SWOT Analysis:

1. Strong growth in Brazil,India, China and other strong Asian countries. The company should capitalize on the growth opportunities because of stagnation in relatively developed markets
2.With a strong history, Otis has vast R&D resources and continually keeps on implementing new technologies

3. Tie-ups with real-estate & construction companies can boost business


OTIS Elevator Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of OTIS Elevator Company are as mentioned:

1. Strong competition - Many competitors of Otis are equal in size with almost similar resources and experience

2.Though Otis invests heavily in R&D , other companies replicate the technology and thus hurt Otis

OTIS Elevator Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of OTIS Elevator Company:

1. ThyssenKrupp

2. Schindler Group

3. Kone

4. Mitsubishi Elevator


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OTIS Elevator Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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