OTIS Elevator Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OTIS Elevator Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OTIS Elevator Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OTIS Elevator Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, OTIS Elevator Company is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top OTIS Elevator Company competitors and includes OTIS Elevator Company target market, segmentation, positioning & Unique Selling Proposition (USP).

OTIS Elevator Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
OTIS Elevator Company Brand Analysis
Parent Company

United Technology Corporation


Elevators and Escalators


Transport and Logistics

Tagline/ Slogan

We'll take you all the way to the top


World's largest manufacturer of elevators and escalators

OTIS Elevator Company STP
OTIS Elevator Company Segmentation

Builders & Contractors

OTIS Elevator Company Target Market

Businesses that require elevator and escalator solutions

OTIS Elevator Company Positioning

Enables people to move safely with best service and support

OTIS Elevator Company SWOT Analysis
OTIS Elevator Company Strengths

Below are the Strengths in the SWOT Analysis of OTIS Elevator Company:

1. Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC , Petronas Twin Towers, Burj Khalifa etc 
2. Acclaimed brand worldwide
3. Services available in more than 200 countries
4. Continuous investment in new products, technologies and intelligent systems

5. Barriers to entry is relatively high

6. Over 60,000 people are employed with the organization

OTIS Elevator Company Weaknesses

Here are the weaknesses in the OTIS Elevator Company SWOT Analysis:

1. Competition from big players as well as local players means limited market share

2. Accidents in the past have hurt the brand image

OTIS Elevator Company Opportunities

Following are the Opportunities in OTIS Elevator Company SWOT Analysis:

1. Strong growth in Brazil,India, China and other strong Asian countries. The company should capitalize on the growth opportunities because of stagnation in relatively developed markets
2.With a strong history, Otis has vast R&D resources and continually keeps on implementing new technologies

3. Tie-ups with real-estate & construction companies can boost business

OTIS Elevator Company Threats

The threats in the SWOT Analysis of OTIS Elevator Company are as mentioned:

1. Strong competition - Many competitors of Otis are equal in size with almost similar resources and experience

2.Though Otis invests heavily in R&D , other companies replicate the technology and thus hurt Otis

OTIS Elevator Company Competition

Below are the top 4 OTIS Elevator Company competitors:

1. ThyssenKrupp

2. Schindler Group

3. Kone

4. Mitsubishi Elevator

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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