1. SWOT Analysis
  2. Transport and Logistics
  3. Hanjin Shipping SWOT Analysis

Hanjin Shipping SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: January 07, 2024Read time:

Here is a detailed SWOT analysis of Hanjin Shipping covering strengths, weaknesses, opportunities and threats.

Hanjin Shipping Strengths

  1. Comprehensive global business network with 4 regional headquarters, 200 overseas branch offices, and 30 local corporations
  2. Fleet consists of some 200 containerships, bulk and LNG carriers transporting over 100 million tons of cargo annually
  3. 6,000 employees in 60 different countries
  4. Synergy effect among group businesses, including 3PL, ship management, ship repair, logistics IT and terminal operations

Above are the strengths in the SWOT Analysis of Hanjin Shipping. The strengths of Hanjin Shipping looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hanjin Shipping Weaknesses

  1. Decreasing profitability over the years and Increasing debt burden is a concern
  2. Limited global tie-ups and associations

These were the weaknesses in the Hanjin Shipping SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hanjin Shipping Opportunities

  1. Optimize shipping routes and step up expansion in emerging markets
  2. Expand customer base geographically or through new services
  3. Strategic alliances and joint ventures

Above we covered the opportunities in Hanjin Shipping SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hanjin Shipping Threats

  1. Economic slowdown
  2. Changes in regulations of various countries
  3. Intense competition to gain market share

The threats in the SWOT Analysis of Hanjin Shipping are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hanjin Shipping SWOT analysis.

About Hanjin Shipping

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hanjin Shipping Overview
Parent Company

Hanjin Shipping Holdings




Transport and Logistics

Tagline/ Slogan

Beyond the ocean


Korea's largest and one of the world’s top ten container carriers

Hanjin Shipping STP

Business which requires transportation and logistics services

Target Market

Businesses which require services like container shipping,  bulk carriers, both for dry cargo(coal, grain, and iron ore) and for liquid cargo (crude oil and petroleum products, and LNG)


With integrated global network we provide more complete logistics service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hanjin Shipping. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin