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TNT SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: July 25, 2023Read time:

Here is a detailed SWOT analysis of TNT covering strengths, weaknesses, opportunities and threats.

TNT Strengths

  1. Employs over 75,000 people in more than 200 countries
  2. Diversified service range
  3. Most preferred in Malaysian market
  4. Acknowledged as innovative force in the express industry
  5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks

Above are the strengths in the SWOT Analysis of TNT. The strengths of TNT looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TNT Weaknesses

  1. Limited diversification in services
  2. Since this is a competitive segment, the market share growth is limited

These were the weaknesses in the TNT SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TNT Opportunities

  1. Diversification in products & services
  2. Expansion  and penetration in newer regions
  3. Chances of good future in Malaysian economy

Above we covered the opportunities in TNT SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TNT Threats

  1. Small competitors with low cost services
  2. Signs of economic slowdown
  3. Reduced purchase power of Malaysian market

The threats in the SWOT Analysis of TNT are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TNT SWOT analysis.

Read Similar SWOT analysis

About TNT

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TNT Overview
Parent Company



Global express, logistics and mail services


Transport and Logistics

Tagline/ Slogan

Sure We Can


Most innovative


Customers who require mail & express services globally

Target Market

Businesses & individuals who require global express, logistics and mail services all over the globe


Company that is well acknowledged as being a very innovative force in the industry

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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