Royal Mail SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 7468

SWOT analysis of Royal Mail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Mail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Mail to benchmark its business & performance as compared to the competitors and industry. Royal Mail is one of the leading brands in the transport and logistics sector. The table below also lists the top Royal Mail competitors and elaborates Royal Mail market segmentation, target group, positioning & Unique Selling Proposition (USP).

Royal Mail SWOT, Competitors, Marketing STP & Brand analysis Table
Royal Mail Brand Analysis
Parent Company

Government of the United Kingdom


Postal service


Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted


The oldest and most trusted mail service

Royal Mail STP

Postal Services

Target Group

Thousands of people in and around UK


Best and Most trusted in UK

Royal Mail SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Mail. Strengths are:

1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company


Here are the weaknesses in the Royal Mail SWOT Analysis:

1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business


Following are the Opportunities in Royal Mail SWOT Analysis:

1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand


The threats in the SWOT Analysis of Royal Mail are as mentioned:

1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies

Royal Mail Competition

Below are the top 3 Royal Mail competitors:

1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC

The brandguide table above concludes the Royal Mail SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Mail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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