Royal Mail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Mail analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Mail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Mail to benchmark its business & performance as compared to the competitors. Royal Mail is one of the leading brands in the transport and logistics sector.

The article below lists the Royal Mail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Mail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Royal Mail

Royal Mail Overview
Parent Company

Government of the United Kingdom

Category

Postal service

Sector

Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted

USP

The oldest and most trusted mail service

Royal Mail STP
Segmentation

Postal Services

Target Market

Thousands of people in and around UK

Positioning

Best and Most trusted in UK

SWOT Analysis of Royal Mail

For Royal Mail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Royal Mail SWOT Analysis:

Royal Mail Strengths

The strengths of Royal Mail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Royal Mail :

1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company

Royal Mail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Mail SWOT Analysis:

1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business


Royal Mail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Mail SWOT Analysis:

1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand


Royal Mail Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Mail are as mentioned:

1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies

Royal Mail Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Royal Mail:

1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Mail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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