Royal Mail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Mail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Mail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Mail to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Mail is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Mail competitors and includes Royal Mail target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Mail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Mail Brand Analysis
Parent Company

Government of the United Kingdom


Postal service


Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted


The oldest and most trusted mail service

Royal Mail STP
Royal Mail Segmentation

Postal Services

Royal Mail Target Market

Thousands of people in and around UK

Royal Mail Positioning

Best and Most trusted in UK

Royal Mail SWOT Analysis
Royal Mail Strengths

Below are the Strengths in the SWOT Analysis of Royal Mail:

1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company

Royal Mail Weaknesses

Here are the weaknesses in the Royal Mail SWOT Analysis:

1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business

Royal Mail Opportunities

Following are the Opportunities in Royal Mail SWOT Analysis:

1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand

Royal Mail Threats

The threats in the SWOT Analysis of Royal Mail are as mentioned:

1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies

Royal Mail Competition

Below are the top 3 Royal Mail competitors:

1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Mail. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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