Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Royal Mail analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Mail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Mail to benchmark its business & performance as compared to the competitors. Royal Mail is one of the leading brands in the transport and logistics sector.
The article below lists the Royal Mail SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Royal Mail SWOT Analysis:
For Royal Mail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Royal Mail Strengths
The strengths of Royal Mail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Royal Mail :
1. Constituent of FTSE 100 Index 2. Highly respected and rich heritage brand 3. Thousands and Thousands of consumer base 4. Diverse product offerings
5. Over 150,000+ people are employed with the company
Royal Mail Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Mail SWOT Analysis:
1. Strict regulations sometimes hamper the operational efficiency 2.Use of email for communication means decline in business
Royal Mail Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Mail SWOT Analysis:
1. Strategic tie-ups with E-commerce firms 2.Expansion into countries near UK 3.Conducting knowledge transfer session about the brand
Royal Mail Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Mail are as mentioned:
1.Liberalisation of postal services 2.Involving millennials and educating them about using postal services 3.Private labels of E-commerce companies
Royal Mail Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Royal Mail:
1.PostNL N.V. 2.Deutsche Post AG 3.UK Mail Group PLC
Hence this concludes the Royal Mail SWOT analysis.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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