Royal Mail SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Royal Mail is one of the leading brands in the transport and logistics sector. Royal Mail SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Mail:

Royal Mail Strengths

  1. Constituent of FTSE 100 Index
  2. Highly respected and rich heritage brand
  3. Thousands and Thousands of consumer base
  4. Diverse product offerings
  5. Over 150,000+ people are employed with the company

Above are the strengths in the SWOT Analysis of Royal Mail. The strengths of Royal Mail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Mail Weaknesses

  1. Strict regulations sometimes hamper the operational efficiency 
  2. Use of email for communication means decline in business

These were the weaknesses in the Royal Mail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Mail Opportunities

  1. Strategic tie-ups with E-commerce firms
  2. Expansion into countries near UK 
  3. Conducting knowledge transfer session about the brand

Above we covered the opportunities in Royal Mail SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Mail Threats

  1. Liberalisation of postal services
  2. Involving millennials and educating them about using postal services
  3. Private labels of E-commerce companies

The threats in the SWOT Analysis of Royal Mail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Mail SWOT analysis.

Continue reading more about the brand/company.

About Royal Mail

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Mail Overview
Parent Company

Government of the United Kingdom

Category

Postal service

Sector

Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted

USP

The oldest and most trusted mail service

Royal Mail STP
Segmentation

Postal Services

Target Market

Thousands of people in and around UK

Positioning

Best and Most trusted in UK


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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