Royal Mail SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6489

SWOT analysis of Royal Mail analyses the brand/company with its strengths, weaknesses, opportunities & threats. Royal Mail is one of the leading brands in the transport and logistics sector. The table below also lists the top Royal Mail competitors and elaborates Royal Mail segmentation, targeting, positioning & USP.

Royal Mail

Parent Company

Government of the United Kingdom

Category

Postal service

Sector

Transport and Logistics

Tagline/ Slogan

With us its personal; Best and most trusted

USP

The oldest and most trusted mail service

Royal Mail STP

Segment

Postal Services

Target Group

Thousands of people in and around UK

Positioning

Best and Most trusted in UK

Royal Mail SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Mail. Strengths are:

1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company

Weaknesses

Here are the weaknesses in the Royal Mail SWOT Analysis:

1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business

Opportunities

Following are the Opportunities in Royal Mail SWOT Analysis:

1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand

Threats

The threats in the SWOT Analysis of Royal Mail are as mentioned:

1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies

Royal Mail Competition

Competitors

Below are the top 3 Royal Mail competitors:

1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC


The brandguide table above concludes the Royal Mail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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