Royal Mail SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3709

SWOT Analysis of Royal Mail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Mail

Parent Company

Government of the United Kingdom


Postal service



Tagline/ Slogan

With us its personal; Best and most trusted


The oldest and most trusted mail service



Postal Services

Target Group

Thousands of people in and around UK


Best and Most trusted in UK

SWOT Analysis


1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company


1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business


1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand


1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies



1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC

The table above concludes the Royal Mail SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Royal Mail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: