Kenworth SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kenworth analyses the brand by its strengths, weaknesses, opportunities & threats. In Kenworth SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kenworth to benchmark its business & performance as compared to the competitors. Kenworth is one of the leading brands in the transport and logistics sector.

The article below lists the Kenworth SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kenworth SWOT Analysis:

SWOT Analysis of Kenworth

For Kenworth, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kenworth Strengths

The strengths of Kenworth looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kenworth :

1. Extensive dealer network.
2. Innovation led production integrating component technology with advanced aerodynamics.
3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
4. It builds customized trucks to cater to the needs of different industries.

5. Focuses on enhances durability and driver’s comfort.

6. Powered by highly efficient Paccar engines.

7. Wide portfolio of various models of trucks.

Kenworth Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kenworth SWOT Analysis:

1.With major industries outsourcing their manufacturing activities, demand is low.
2. Recession in the US markets led to drop of revenue.

Kenworth Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kenworth SWOT Analysis:

1. Providing trucks on lease.
2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
3. Expansion to bus and van manufacturing.

Kenworth Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kenworth are as mentioned:

1. Slowdown in the international markets like China affecting revenues.
2. Dependent on how well the economy is doing.

Kenworth Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kenworth:

1. Daimler AG
2. AB Volvo
3. Navistar International

Hence this concludes the Kenworth SWOT analysis.

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About Kenworth

Kenworth Overview
Parent Company

Paccar Inc.


Trucks manufacturer


Transport and Logistics

Tagline/ Slogan

The World’s Best.


Reputed for 90 years for the durability and engineering excellence of their trucks.

Kenworth STP

Businesses in need of medium duty and heavy duty trucks

Target Market

Businesses requiring technologically advanced and efficient trucks


Manufacturing world’s best heavy duty trucks and services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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