Published in Transport and Logistics category by MBA Skool Team
Kenworth is one of the leading brands in the transport and logistics sector. Kenworth SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kenworth:
Innovation led production integrating component technology with advanced aerodynamics.
Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
It builds customized trucks to cater to the needs of different industries.
Focuses on enhances durability and driver’s comfort.
Powered by highly efficient Paccar engines.
Wide portfolio of various models of trucks.
Above are the strengths in the SWOT Analysis of Kenworth. The strengths of Kenworth looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
With major industries outsourcing their manufacturing activities, demand is low.
Recession in the US markets led to drop of revenue.
These were the weaknesses in the Kenworth SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Providing trucks on lease.
Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
Expansion to bus and van manufacturing.
Above we covered the opportunities in Kenworth SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Slowdown in the international markets like China affecting revenues.
Dependent on how well the economy is doing.
The threats in the SWOT Analysis of Kenworth are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kenworth SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Reputed for 90 years for the durability and engineering excellence of their trucks.
Businesses in need of medium duty and heavy duty trucks
Businesses requiring technologically advanced and efficient trucks
Manufacturing world’s best heavy duty trucks and services.
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