Kenworth SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 5533

SWOT analysis of Kenworth analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kenworth SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kenworth to benchmark its business & performance as compared to the competitors and industry. Kenworth is one of the leading brands in the transport and logistics sector. The table below also lists the top Kenworth competitors and elaborates Kenworth market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kenworth SWOT, Competitors, Marketing STP & Brand analysis Table
Kenworth Brand Analysis
Parent Company

Paccar Inc.


Trucks manufacturer


Transport and Logistics

Tagline/ Slogan

The World’s Best.


Reputed for 90 years for the durability and engineering excellence of their trucks.

Kenworth STP

Businesses in need of medium duty and heavy duty trucks

Target Group

Businesses requiring technologically advanced and efficient trucks


Manufacturing world’s best heavy duty trucks and services.

Kenworth SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kenworth. Strengths are:

1. Extensive dealer network.
2. Innovation led production integrating component technology with advanced aerodynamics.
3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
4. It builds customized trucks to cater to the needs of different industries.

5. Focuses on enhances durability and driver’s comfort.

6. Powered by highly efficient Paccar engines.

7. Wide portfolio of various models of trucks.


Here are the weaknesses in the Kenworth SWOT Analysis:

1.With major industries outsourcing their manufacturing activities, demand is low.
2. Recession in the US markets led to drop of revenue.


Following are the Opportunities in Kenworth SWOT Analysis:

1. Providing trucks on lease.
2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
3. Expansion to bus and van manufacturing.


The threats in the SWOT Analysis of Kenworth are as mentioned:

1. Slowdown in the international markets like China affecting revenues.
2. Dependent on how well the economy is doing.

Kenworth Competition

Below are the top 3 Kenworth competitors:

1. Daimler AG
2. AB Volvo
3. Navistar International

The brandguide table above concludes the Kenworth SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kenworth. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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