Kenworth SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Paccar Inc.

Trucks manufacturer

Transport and Logistics

The World’s Best.

Reputed for 90 years for the durability and engineering excellence of their trucks.

Businesses in need of medium duty and heavy duty trucks

Businesses requiring technologically advanced and efficient trucks

Manufacturing world’s best heavy duty trucks and services.

Below are the Strengths in the SWOT Analysis of Kenworth:

1. Extensive dealer network.
2. Innovation led production integrating component technology with advanced aerodynamics.
3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
4. It builds customized trucks to cater to the needs of different industries.

5. Focuses on enhances durability and driver’s comfort.

6. Powered by highly efficient Paccar engines.

7. Wide portfolio of various models of trucks.

Here are the weaknesses in the Kenworth SWOT Analysis:

1.With major industries outsourcing their manufacturing activities, demand is low.
2. Recession in the US markets led to drop of revenue.

Following are the Opportunities in Kenworth SWOT Analysis:

1. Providing trucks on lease.
2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
3. Expansion to bus and van manufacturing.

The threats in the SWOT Analysis of Kenworth are as mentioned:

1. Slowdown in the international markets like China affecting revenues.
2. Dependent on how well the economy is doing.

Below are the top 3 Kenworth competitors:

1. Daimler AG
2. AB Volvo
3. Navistar International