Kenworth SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4538

SWOT Analysis of Kenworth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Paccar Inc.


Trucks manufacturer


Transport and Logistics

Tagline/ Slogan

The World’s Best.


Reputed for 90 years for the durability and engineering excellence of their trucks.

Kenworth STP


Businesses in need of medium duty and heavy duty trucks

Target Group

Businesses requiring technologically advanced and efficient trucks


Manufacturing world’s best heavy duty trucks and services.

Kenworth SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kenworth :

1. Extensive dealer network.
2. Innovation led production integrating component technology with advanced aerodynamics.
3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
4. It builds customized trucks to cater to the needs of different industries.

5. Focuses on enhances durability and driver’s comfort.

6. Powered by highly efficient Paccar engines.

7. Wide portfolio of various models of trucks.


1.With major industries outsourcing their manufacturing activities, demand is low.
2. Recession in the US markets led to drop of revenue.


1. Providing trucks on lease.
2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
3. Expansion to bus and van manufacturing.


1. Slowdown in the international markets like China affecting revenues.
2. Dependent on how well the economy is doing.

Kenworth Competition


Below are the 3 main Kenworth competitors :

1. Daimler AG
2. AB Volvo
3. Navistar International

The brandguide table above concludes the Kenworth SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Kenworth. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin