Deutsche Post SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Deutsche Post analyses the brand by its strengths, weaknesses, opportunities & threats. In Deutsche Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Post to benchmark its business & performance as compared to the competitors. Deutsche Post is one of the leading brands in the transport and logistics sector.

The article below lists the Deutsche Post SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Deutsche Post SWOT Analysis:

SWOT Analysis of Deutsche Post

For Deutsche Post, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Deutsche Post Strengths

The strengths of Deutsche Post looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Deutsche Post :

1. One of the World’s Leading mail and logistics group

2. Corporation has approx  4,70,000 employees in more than 220 countries

3. Diversification in business model

4.Very well recognized in industry
5. Excellent brand visibility and quality service

Deutsche Post Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Deutsche Post SWOT Analysis:

1.Reduction in operating efficiency due to increasing fuel and logistic prices

2. Since this is a competitive segment, the market share growth is limited


Deutsche Post Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Deutsche Post SWOT Analysis:

1. Rising demand for express services in Europe
2. Growing global air freight and logistics market
3. Acquisition of established players in logistics services to boost image

Deutsche Post Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Deutsche Post are as mentioned:

1. E-substitution
2. Intense competition from existing players
3. Rising fuel prices and fluctuating economies


Deutsche Post Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Deutsche Post:

1.PIN Group
2.TNT

Hence this concludes the Deutsche Post SWOT analysis.

Continue reading more about the brand/company.

About Deutsche Post

Deutsche Post Overview
Parent Company

Deutsche Post

Category

Air Courier

Sector

Transport and Logistics

Tagline/ Slogan

"Fünf ist Trümpf" (Five is tops)

USP

Significantly expand in business area through acquisitions

Deutsche Post STP
Segmentation

Business that require to deal with couriers

Target Market

Business/professional type people who want this service

Positioning

Largest mail operator in Europe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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