Deutsche Post SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5710

SWOT Analysis of Deutsche Post with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deutsche Post

Parent Company

Deutsche Post


Air Courier


Transport & Logistics

Tagline/ Slogan

"Fünf ist Trümpf" (Five is tops)


Significantly expand in business area through acquisitions



Business that require to deal with couriers

Target Group

Business/professional type people who want this service


Largest mail operator in Europe

SWOT Analysis


1. One of the World’s Leading mail and logistics group

2. Corporation has approx  4,70,000 employees in more than 220 countries

3. Diversification in business model

4.Very well recognized in industry
5. Excellent brand visibility and quality service


1.Reduction in operating efficiency due to increasing fuel and logistic prices

2. Since this is a competitive segment, the market share growth is limited


1. Rising demand for express services in Europe
2. Growing global air freight and logistics market
3. Acquisition of established players in logistics services to boost image


1. E-substitution
2. Intense competition from existing players
3. Rising fuel prices and fluctuating economies



1.PIN Group

The table above concludes the Deutsche Post SWOT analysis along with its marketing and brand parameters.


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