Deutsche Post SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Deutsche Post analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Post to benchmark its business & performance as compared to the competitors and industry. As of 2020, Deutsche Post is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Deutsche Post competitors and includes Deutsche Post target market, segmentation, positioning & Unique Selling Proposition (USP).

Deutsche Post SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Deutsche Post Brand Analysis
Parent Company

Deutsche Post


Air Courier


Transport and Logistics

Tagline/ Slogan

"Fünf ist Trümpf" (Five is tops)


Significantly expand in business area through acquisitions

Deutsche Post STP
Deutsche Post Segmentation

Business that require to deal with couriers

Deutsche Post Target Market

Business/professional type people who want this service

Deutsche Post Positioning

Largest mail operator in Europe

Deutsche Post SWOT Analysis
Deutsche Post Strengths

Below are the Strengths in the SWOT Analysis of Deutsche Post:

1. One of the World’s Leading mail and logistics group

2. Corporation has approx  4,70,000 employees in more than 220 countries

3. Diversification in business model

4.Very well recognized in industry
5. Excellent brand visibility and quality service

Deutsche Post Weaknesses

Here are the weaknesses in the Deutsche Post SWOT Analysis:

1.Reduction in operating efficiency due to increasing fuel and logistic prices

2. Since this is a competitive segment, the market share growth is limited

Deutsche Post Opportunities

Following are the Opportunities in Deutsche Post SWOT Analysis:

1. Rising demand for express services in Europe
2. Growing global air freight and logistics market
3. Acquisition of established players in logistics services to boost image

Deutsche Post Threats

The threats in the SWOT Analysis of Deutsche Post are as mentioned:

1. E-substitution
2. Intense competition from existing players
3. Rising fuel prices and fluctuating economies

Deutsche Post Competition

Below are the top 2 Deutsche Post competitors:

1.PIN Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Post. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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