Deutsche Post SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6978

SWOT analysis of Deutsche Post analyses the brand/company with its strengths, weaknesses, opportunities & threats. Deutsche Post is one of the leading brands in the transport and logistics sector. The table below also lists the top Deutsche Post competitors and elaborates Deutsche Post segmentation, targeting, positioning & USP.

Deutsche Post

Parent Company

Deutsche Post

Category

Air Courier

Sector

Transport and Logistics

Tagline/ Slogan

"Fünf ist Trümpf" (Five is tops)

USP

Significantly expand in business area through acquisitions

Deutsche Post STP

Segment

Business that require to deal with couriers

Target Group

Business/professional type people who want this service

Positioning

Largest mail operator in Europe

Deutsche Post SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Post. Strengths are:

1. One of the World’s Leading mail and logistics group

2. Corporation has approx  4,70,000 employees in more than 220 countries

3. Diversification in business model

4.Very well recognized in industry
5. Excellent brand visibility and quality service

Weaknesses

Here are the weaknesses in the Deutsche Post SWOT Analysis:

1.Reduction in operating efficiency due to increasing fuel and logistic prices

2. Since this is a competitive segment, the market share growth is limited

Opportunities

Following are the Opportunities in Deutsche Post SWOT Analysis:

1. Rising demand for express services in Europe
2. Growing global air freight and logistics market
3. Acquisition of established players in logistics services to boost image

Threats

The threats in the SWOT Analysis of Deutsche Post are as mentioned:

1. E-substitution
2. Intense competition from existing players
3. Rising fuel prices and fluctuating economies

Deutsche Post Competition

Competitors

Below are the top 2 Deutsche Post competitors:

1.PIN Group
2.TNT


The brandguide table above concludes the Deutsche Post SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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