Deutsche Post SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 7196

SWOT analysis of Deutsche Post analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Deutsche Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Post to benchmark its business & performance as compared to the competitors and industry. Deutsche Post is one of the leading brands in the transport and logistics sector. The table below also lists the top Deutsche Post competitors and elaborates Deutsche Post market segmentation, target group, positioning & Unique Selling Proposition (USP).

Deutsche Post SWOT, Competitors, Marketing STP & Brand analysis Table
Deutsche Post Brand Analysis
Parent Company

Deutsche Post


Air Courier


Transport and Logistics

Tagline/ Slogan

"Fünf ist Trümpf" (Five is tops)


Significantly expand in business area through acquisitions

Deutsche Post STP

Business that require to deal with couriers

Target Group

Business/professional type people who want this service


Largest mail operator in Europe

Deutsche Post SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deutsche Post. Strengths are:

1. One of the World’s Leading mail and logistics group

2. Corporation has approx  4,70,000 employees in more than 220 countries

3. Diversification in business model

4.Very well recognized in industry
5. Excellent brand visibility and quality service


Here are the weaknesses in the Deutsche Post SWOT Analysis:

1.Reduction in operating efficiency due to increasing fuel and logistic prices

2. Since this is a competitive segment, the market share growth is limited


Following are the Opportunities in Deutsche Post SWOT Analysis:

1. Rising demand for express services in Europe
2. Growing global air freight and logistics market
3. Acquisition of established players in logistics services to boost image


The threats in the SWOT Analysis of Deutsche Post are as mentioned:

1. E-substitution
2. Intense competition from existing players
3. Rising fuel prices and fluctuating economies

Deutsche Post Competition

Below are the top 2 Deutsche Post competitors:

1.PIN Group

The brandguide table above concludes the Deutsche Post SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Deutsche Post. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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