SWOT analysis of UPS United Parcel Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UPS United Parcel Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like UPS United Parcel Service to benchmark its business & performance as compared to the competitors and industry. As of 2020, UPS United Parcel Service is one of the leading brands in the transport and logistics sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top UPS United Parcel Service competitors and includes UPS United Parcel Service target market, segmentation, positioning & Unique Selling Proposition (USP).
| UPS United Parcel Service Brand Analysis | |
|---|---|
| Parent Company |
United Parcel Service |
| Category |
Courier & Transportation Services |
| Sector | |
| Tagline/ Slogan |
What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business |
| USP |
Use of Continuous Descent Approach (CDA) to save fuel |
| UPS United Parcel Service STP | |
| UPS United Parcel Service Segmentation |
Business/companies that want to ship export packages nationally |
| UPS United Parcel Service Target Market |
Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package |
| UPS United Parcel Service Positioning |
World’s most admired mail, package & freight delivery company |
| UPS United Parcel Service SWOT Analysis | |
| UPS United Parcel Service Strengths |
Below are the Strengths in the SWOT Analysis of UPS United Parcel Service: 1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide 2. Brand name and a Top Fortune 500 Company |
| UPS United Parcel Service Weaknesses |
Here are the weaknesses in the UPS United Parcel Service SWOT Analysis: 1.Since this is a competitive segment, the market share growth is limited |
| UPS United Parcel Service Opportunities |
Following are the Opportunities in UPS United Parcel Service SWOT Analysis: 1.Deregulation in the trucking industry |
| UPS United Parcel Service Threats |
The threats in the SWOT Analysis of UPS United Parcel Service are as mentioned: 1.Incoming of new entrants with lower operating costs & nonunion labors |
| UPS United Parcel Service Competition | |
| Competitors |
Below are the top 5 UPS United Parcel Service competitors: 1.United States Postal Service 4.Canada Post |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UPS United Parcel Service. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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