UPS United Parcel Service SWOT Analysis, USP & Competitors

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SWOT Analysis of UPS United Parcel Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Parcel Service (UPS)

Parent Company

United Parcel Service


Courier & Transportation Services


Transportation & Logistics

Tagline/ Slogan

What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business


Use of Continuous Descent Approach (CDA) to save fuel



Business/companies that want to ship export packages nationally

Target Group

Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package


World’s most admired mail, package & freight delivery company

SWOT Analysis


1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide

2. Brand name and a Top Fortune 500 Company
3. Advanced supply chain
5. Vast network across the globe
5. Largest package deliveries company in the world in terms of both revenue & volume


1.Since this is a competitive segment, the market share growth is limited
2.Brand is often dependent on delivery boys at touch points


1.Deregulation in the trucking industry
2.Global Expansion through tie-ups
3.Online shopping and distribution


1.Incoming of new entrants with lower operating costs & nonunion labors
2.Fluctuations in exchange rate
3.Continuous rise in oil prices



1.United States Postal Service
2.Deutsche Post

4.Canada Post
5. DHL

The table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters.


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