SWOT Analysis of UPS United Parcel Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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United Parcel Service (UPS) |
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Parent Company |
United Parcel Service |
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Category |
Courier & Transportation Services |
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Sector |
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Tagline/ Slogan |
What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business |
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USP |
Use of Continuous Descent Approach (CDA) to save fuel |
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UPS United Parcel Service STP |
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Segment |
Business/companies that want to ship export packages nationally |
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Target Group |
Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package |
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Positioning |
World’s most admired mail, package & freight delivery company |
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UPS United Parcel Service SWOT Analysis |
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Strengths |
1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide 2. Brand name and a Top Fortune 500 Company |
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Weaknesses |
1.Since this is a competitive segment, the market share growth is limited |
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Opportunities |
1.Deregulation in the trucking industry |
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Threats |
1.Incoming of new entrants with lower operating costs & nonunion labors |
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UPS United Parcel Service Competition |
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Competitors |
1.United States Postal Service 4.Canada Post |
The brandguide table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to UPS United Parcel Service. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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