SWOT analysis of UPS United Parcel Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UPS United Parcel Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like UPS United Parcel Service to benchmark its business & performance as compared to the competitors and industry. UPS United Parcel Service is one of the leading brands in the transport and logistics sector. The table below also lists the top UPS United Parcel Service competitors and elaborates UPS United Parcel Service market segmentation, target group, positioning & Unique Selling Proposition (USP).
| UPS United Parcel Service Brand Analysis | |
|---|---|
| Parent Company |
United Parcel Service |
| Category |
Courier & Transportation Services |
| Sector | |
| Tagline/ Slogan |
What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business |
| USP |
Use of Continuous Descent Approach (CDA) to save fuel |
| UPS United Parcel Service STP | |
| Segment |
Business/companies that want to ship export packages nationally |
| Target Group |
Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package |
| Positioning |
World’s most admired mail, package & freight delivery company |
| UPS United Parcel Service SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UPS United Parcel Service. Strengths are: 1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide 2. Brand name and a Top Fortune 500 Company |
| Weaknesses |
Here are the weaknesses in the UPS United Parcel Service SWOT Analysis: 1.Since this is a competitive segment, the market share growth is limited |
| Opportunities |
Following are the Opportunities in UPS United Parcel Service SWOT Analysis: 1.Deregulation in the trucking industry |
| Threats |
The threats in the SWOT Analysis of UPS United Parcel Service are as mentioned: 1.Incoming of new entrants with lower operating costs & nonunion labors |
| UPS United Parcel Service Competition | |
| Competitors |
Below are the top 5 UPS United Parcel Service competitors: 1.United States Postal Service 4.Canada Post |
The brandguide table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UPS United Parcel Service. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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