UPS United Parcel Service SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 36284

SWOT analysis of UPS United Parcel Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UPS United Parcel Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UPS United Parcel Service to benchmark its business & performance as compared to the competitors and industry. UPS United Parcel Service is one of the leading brands in the transport and logistics sector. The table below also lists the top UPS United Parcel Service competitors and elaborates UPS United Parcel Service market segmentation, target group, positioning & Unique Selling Proposition (USP).

UPS United Parcel Service SWOT, Competitors, Marketing STP & Brand analysis Table
UPS United Parcel Service Brand Analysis
Parent Company

United Parcel Service


Courier & Transportation Services


Transport and Logistics

Tagline/ Slogan

What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business


Use of Continuous Descent Approach (CDA) to save fuel

UPS United Parcel Service STP

Business/companies that want to ship export packages nationally

Target Group

Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package


World’s most admired mail, package & freight delivery company

UPS United Parcel Service SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UPS United Parcel Service. Strengths are:

1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide

2. Brand name and a Top Fortune 500 Company
3. Advanced supply chain
5. Vast network across the globe
5. Largest package deliveries company in the world in terms of both revenue & volume


Here are the weaknesses in the UPS United Parcel Service SWOT Analysis:

1.Since this is a competitive segment, the market share growth is limited
2.Brand is often dependent on delivery boys at touch points


Following are the Opportunities in UPS United Parcel Service SWOT Analysis:

1.Deregulation in the trucking industry
2.Global Expansion through tie-ups
3.Online shopping and distribution


The threats in the SWOT Analysis of UPS United Parcel Service are as mentioned:

1.Incoming of new entrants with lower operating costs & nonunion labors
2.Fluctuations in exchange rate
3.Continuous rise in oil prices

UPS United Parcel Service Competition

Below are the top 5 UPS United Parcel Service competitors:

1.United States Postal Service
2.Deutsche Post

4.Canada Post
5. DHL

The brandguide table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UPS United Parcel Service. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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