UPS United Parcel Service SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 33534

SWOT Analysis of UPS United Parcel Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Parcel Service (UPS)

Parent Company

United Parcel Service


Courier & Transportation Services


Transport and Logistics

Tagline/ Slogan

What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business


Use of Continuous Descent Approach (CDA) to save fuel

UPS United Parcel Service STP


Business/companies that want to ship export packages nationally

Target Group

Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package


World’s most admired mail, package & freight delivery company

UPS United Parcel Service SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UPS United Parcel Service. Strengths are:

1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide

2. Brand name and a Top Fortune 500 Company
3. Advanced supply chain
5. Vast network across the globe
5. Largest package deliveries company in the world in terms of both revenue & volume


Here are the weaknesses of UPS United Parcel Service :

1.Since this is a competitive segment, the market share growth is limited
2.Brand is often dependent on delivery boys at touch points


Following are the Opportunities of UPS United Parcel Service :

1.Deregulation in the trucking industry
2.Global Expansion through tie-ups
3.Online shopping and distribution


The threats of UPS United Parcel Service are as mentioned :

1.Incoming of new entrants with lower operating costs & nonunion labors
2.Fluctuations in exchange rate
3.Continuous rise in oil prices

UPS United Parcel Service Competition


Below are the 5 main UPS United Parcel Service competitors :

1.United States Postal Service
2.Deutsche Post

4.Canada Post
5. DHL

The brandguide table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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