Agarwal Movers Group SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 6720
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SWOT Analysis of Agarwal Movers Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agarwal Movers Group

Parent Company

Agarwal Movers Group

Category

Packers and movers service

Sector

Transport and Logistics

Tagline/ Slogan

Cities change values don’t; Jahan jao, ghar le jao

USP

Portable Home Carriers

STP

Segment

Families with need of transportation

Target Group

Families with need of packing & moving goods

Positioning

The number one company in the household relocation sector

SWOT Analysis

Strengths

1. Huge network of around 1300 destinations nationwide
2. Strong R & D
3. Very good at handling ODC (Over Dimensional Cargo) consignments
4. Awarded for Operational Excellence & Environment
5. Has a fleet of over 1000 vehicles

Weaknesses

1.Limited brand awareness compared to other logistics companies
2.Lack of skilled manpower & stiff competition from local  transport companies

Opportunities

1.It can go more into global market
2.Its innovative services if marketed in good manner then it can be very well known brand
3.Some CSR activities will help to build good brand image

Threats

1.Its innovative services can be copied
2. Tough competition from local and domestic service providers
3.Threat of entering new player in this industry

Competition

Competitors

1.India Relocation


The table above concludes the Agarwal Movers Group SWOT analysis along with its marketing and brand parameters.

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