Agarwal Movers Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Agarwal Movers Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agarwal Movers Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agarwal Movers Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Agarwal Movers Group is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agarwal Movers Group competitors and includes Agarwal Movers Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Agarwal Movers Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Agarwal Movers Group Brand Analysis
Parent Company

Agarwal Movers Group
Category

Packers and movers service
Sector

Transport and Logistics
Tagline/ Slogan

Cities change values don’t; Jahan jao, ghar le jao
USP

Portable Home Carriers
Agarwal Movers Group STP
Agarwal Movers Group Segmentation

Families with need of transportation
Agarwal Movers Group Target Market

Families with need of packing & moving goods
Agarwal Movers Group Positioning

The number one company in the household relocation sector
Agarwal Movers Group SWOT Analysis
Agarwal Movers Group Strengths

Below are the Strengths in the SWOT Analysis of Agarwal Movers Group:

1. Huge network of around 1300 destinations nationwide
2. Strong R & D
3. Very good at handling ODC (Over Dimensional Cargo) consignments
4. Awarded for Operational Excellence & Environment
5. Has a fleet of over 1000 vehicles
Agarwal Movers Group Weaknesses

Here are the weaknesses in the Agarwal Movers Group SWOT Analysis:

1.Limited brand awareness compared to other logistics companies
2.Lack of skilled manpower & stiff competition from local  transport companies
Agarwal Movers Group Opportunities

Following are the Opportunities in Agarwal Movers Group SWOT Analysis:

1.It can go more into global market
2.Its innovative services if marketed in good manner then it can be very well known brand
3.Some CSR activities will help to build good brand image
Agarwal Movers Group Threats

The threats in the SWOT Analysis of Agarwal Movers Group are as mentioned:

1.Its innovative services can be copied
2. Tough competition from local and domestic service providers
3.Threat of entering new player in this industry
Agarwal Movers Group Competition
Competitors

1.India Relocation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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