Agarwal Movers Group SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 6720

SWOT Analysis of Agarwal Movers Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agarwal Movers Group

Parent Company

Agarwal Movers Group


Packers and movers service


Transport and Logistics

Tagline/ Slogan

Cities change values don’t; Jahan jao, ghar le jao


Portable Home Carriers



Families with need of transportation

Target Group

Families with need of packing & moving goods


The number one company in the household relocation sector

SWOT Analysis


1. Huge network of around 1300 destinations nationwide
2. Strong R & D
3. Very good at handling ODC (Over Dimensional Cargo) consignments
4. Awarded for Operational Excellence & Environment
5. Has a fleet of over 1000 vehicles


1.Limited brand awareness compared to other logistics companies
2.Lack of skilled manpower & stiff competition from local  transport companies


1.It can go more into global market
2.Its innovative services if marketed in good manner then it can be very well known brand
3.Some CSR activities will help to build good brand image


1.Its innovative services can be copied
2. Tough competition from local and domestic service providers
3.Threat of entering new player in this industry



1.India Relocation

The table above concludes the Agarwal Movers Group SWOT analysis along with its marketing and brand parameters.


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