Safexpress SWOT Analysis

Safexpress SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Safexpress, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Safexpress is one of the leading brands in the transport and logistics sector. The article below lists the Safexpress SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Safexpress

For Safexpress, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Safexpress Strengths

The strengths of Safexpress looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Safexpress :

1.Credit & Retail basis pricing strategy
2. Good brand presence in India
3. It has great amount of Creative Service ideas

4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002

5. Has a reach to all 627 districts in 35 states and union territories in India

6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles

Safexpress Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Safexpress SWOT Analysis:

1.Marketing and advertising is lesser than global brands
2.Lower adoption of advanced technology

Safexpress Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Safexpress SWOT Analysis:

1.Diversification in more innovative services
2.Increasing firms in manufacturing industry
3.It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services

Safexpress Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Safexpress are as mentioned:

1.Big competitors with advanced technology
2.Unorganised transportation sector
3.Entry and penetration of international players and domestic players

Hence this concludes the Safexpress SWOT analysis.

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About Safexpress

Safexpress Overview
Parent Company	Safexpress Ltd
Category	Express Services
Sector	Transport and Logistics
Tagline/ Slogan	Distribution redefined; The complete logistics solution
USP	Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement
Safexpress STP
Segmentation	Businesses with transportation needs
Target Market	Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional
Positioning	'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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