SWOT analysis of Safexpress analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Safexpress SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Safexpress to benchmark its business & performance as compared to the competitors and industry. As of 2020, Safexpress is one of the leading brands in the transport and logistics sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safexpress competitors and includes Safexpress target market, segmentation, positioning & Unique Selling Proposition (USP).
| Safexpress Brand Analysis | |
|---|---|
| Parent Company |
Safexpress Ltd |
| Category |
Express Services |
| Sector | |
| Tagline/ Slogan |
Distribution redefined; The complete logistics solution |
| USP |
Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement |
| Safexpress STP | |
| Safexpress Segmentation |
Businesses with transportation needs |
| Safexpress Target Market |
Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional |
| Safexpress Positioning |
'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry |
| Safexpress SWOT Analysis | |
| Safexpress Strengths |
Below are the Strengths in the SWOT Analysis of Safexpress: 1.Credit & Retail basis pricing strategy 4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002 5. Has a reach to all 627 districts in 35 states and union territories in India 6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles |
| Safexpress Weaknesses |
Here are the weaknesses in the Safexpress SWOT Analysis: 1.Marketing and advertising is lesser than global brands |
| Safexpress Opportunities |
Following are the Opportunities in Safexpress SWOT Analysis: 1.Diversification in more innovative services |
| Safexpress Threats |
The threats in the SWOT Analysis of Safexpress are as mentioned: 1.Big competitors with advanced technology |
| Safexpress Competition | |
| Competitors |
Below are the top 3 Safexpress competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safexpress. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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