SWOT Analysis of Safexpress with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Safexpress |
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Parent Company |
Safexpress Ltd |
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Category |
Express Services |
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Sector |
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Tagline/ Slogan |
Distribution redefined; The complete logistics solution |
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USP |
Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement |
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Safexpress STP |
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Segment |
Businesses with transportation needs |
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Target Group |
Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional |
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Positioning |
'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry |
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Safexpress SWOT Analysis |
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Strengths |
1.Credit & Retail basis pricing strategy 4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002 5. Has a reach to all 627 districts in 35 states and union territories in India 6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles |
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Weaknesses |
1.Marketing and advertising is lesser than global brands |
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Opportunities |
1.Diversification in more innovative services |
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Threats |
1.Big competitors with advanced technology |
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Safexpress Competition |
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Competitors |
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The brandguide table above concludes the Safexpress SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Safexpress. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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