Safexpress SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6549

SWOT analysis of Safexpress analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Safexpress SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safexpress to benchmark its business & performance as compared to the competitors and industry. Safexpress is one of the leading brands in the transport and logistics sector. The table below also lists the top Safexpress competitors and elaborates Safexpress market segmentation, target group, positioning & Unique Selling Proposition (USP).

Safexpress SWOT, Competitors, Marketing STP & Brand analysis Table
Safexpress Brand Analysis
Parent Company

Safexpress Ltd

Category

Express Services

Sector

Transport and Logistics

Tagline/ Slogan

Distribution redefined; The complete logistics solution

USP

Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement

Safexpress STP
Segment

Businesses with transportation needs

Target Group

Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional

Positioning

'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry

Safexpress SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Safexpress. Strengths are:

1.Credit & Retail basis pricing strategy
2. Good brand presence in India
3. It has great amount of Creative Service ideas

4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002

5. Has a reach to all 627 districts in 35 states and union territories in India

6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles

Weaknesses

Here are the weaknesses in the Safexpress SWOT Analysis:

1.Marketing and advertising is lesser than global brands
2.Lower adoption of advanced technology

Opportunities

Following are the Opportunities in Safexpress SWOT Analysis:

1.Diversification in more innovative services
2.Increasing firms in manufacturing industry
3.It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services

Threats

The threats in the SWOT Analysis of Safexpress are as mentioned:

1.Big competitors with advanced technology
2.Unorganised transportation sector
3.Entry and penetration of international players and domestic players

Safexpress Competition
Competitors

Below are the top 3 Safexpress competitors:

1.Gati
2.DHL
3.Blue Dart

The brandguide table above concludes the Safexpress SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safexpress. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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