Safexpress SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Safexpress analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Safexpress SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safexpress to benchmark its business & performance as compared to the competitors and industry. As of 2020, Safexpress is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safexpress competitors and includes Safexpress target market, segmentation, positioning & Unique Selling Proposition (USP).

Safexpress SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Safexpress Brand Analysis
Parent Company

Safexpress Ltd

Category

Express Services

Sector

Transport and Logistics

Tagline/ Slogan

Distribution redefined; The complete logistics solution

USP

Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement

Safexpress STP
Safexpress Segmentation

Businesses with transportation needs

Safexpress Target Market

Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional

Safexpress Positioning

'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry

Safexpress SWOT Analysis
Safexpress Strengths

Below are the Strengths in the SWOT Analysis of Safexpress:

1.Credit & Retail basis pricing strategy
2. Good brand presence in India
3. It has great amount of Creative Service ideas

4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002

5. Has a reach to all 627 districts in 35 states and union territories in India

6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles

Safexpress Weaknesses

Here are the weaknesses in the Safexpress SWOT Analysis:

1.Marketing and advertising is lesser than global brands
2.Lower adoption of advanced technology

Safexpress Opportunities

Following are the Opportunities in Safexpress SWOT Analysis:

1.Diversification in more innovative services
2.Increasing firms in manufacturing industry
3.It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services

Safexpress Threats

The threats in the SWOT Analysis of Safexpress are as mentioned:

1.Big competitors with advanced technology
2.Unorganised transportation sector
3.Entry and penetration of international players and domestic players

Safexpress Competition
Competitors

Below are the top 3 Safexpress competitors:

1.Gati
2.DHL
3.Blue Dart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safexpress. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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