CEVA Logistics SWOT Analysis, Competitors & USP

CEVA Logistics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CEVA Logistics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CEVA Logistics to benchmark its business & performance as compared to the competitors, and make strategic improvements. CEVA Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the CEVA Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CEVA Logistics SWOT Analysis:

SWOT Analysis of CEVA Logistics

For CEVA Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CEVA Logistics Strengths

The strengths of CEVA Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CEVA Logistics :

1. It has network in more than 170 countries
2. It has employee strength more than 50,000
3. Best Employer’ awarded in Turkey
4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil

5.String financial position and profits

CEVA Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CEVA Logistics SWOT Analysis:

1.Tough competition means limited market share growth
2. Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process

CEVA Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CEVA Logistics SWOT Analysis:

1.Potential market for company’s products
2.Augmented demand for world-class logistics and warehousing services
3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial

4.It’s partnership with other companies can be utilized for expansion

5.It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market

CEVA Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CEVA Logistics are as mentioned:

1.Complex tax structure
2.Unorganised sector and competition
3.Different laws in different countries

CEVA Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CEVA Logistics:

1. APL Logistics Americas, Ltd.
2. Caterpillar Logistics
3.DHL International

Hence this concludes the CEVA Logistics SWOT analysis.

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About CEVA Logistics

CEVA Logistics Overview
Parent Company	Apollo Management
Category	Freight management, contract logistics, 3PL, distribution, air freight, ocean freight
Sector	Transport and Logistics
Tagline/ Slogan	Making Business Flow
USP	It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk
CEVA Logistics STP
Segmentation	Large and medium-size national and multinational companies across the globe
Target Market	Automotive, Consumer & Retail, Energy, Industrial, Technology
Positioning	It stands for Operational Excellence

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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