CEVA Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CEVA Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CEVA Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CEVA Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, CEVA Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CEVA Logistics competitors and includes CEVA Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

CEVA Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CEVA Logistics Brand Analysis
Parent Company

Apollo Management

Category

Freight management, contract logistics, 3PL, distribution, air freight, ocean freight

Sector

Transport and Logistics

Tagline/ Slogan

Making Business Flow

USP

It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk

CEVA Logistics STP
CEVA Logistics Segmentation

Large and medium-size national and multinational companies across the globe

CEVA Logistics Target Market

Automotive, Consumer & Retail, Energy, Industrial, Technology

CEVA Logistics Positioning

It stands for Operational Excellence

CEVA Logistics SWOT Analysis
CEVA Logistics Strengths

Below are the Strengths in the SWOT Analysis of CEVA Logistics:

1. It has network in more than 170 countries
2. It has employee strength more than 50,000
3. Best Employer’ awarded in Turkey
4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil

5.String financial position and profits

CEVA Logistics Weaknesses

Here are the weaknesses in the CEVA Logistics SWOT Analysis:

1.Tough competition means limited market share growth
2. Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process

CEVA Logistics Opportunities

Following are the Opportunities in CEVA Logistics SWOT Analysis:

1.Potential market for company’s products
2.Augmented demand for world-class logistics and warehousing services
3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial

4.It’s partnership with other companies can be utilized for expansion

5.It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market

CEVA Logistics Threats

The threats in the SWOT Analysis of CEVA Logistics are as mentioned:

1.Complex tax structure
2.Unorganised sector and competition
3.Different laws in different countries

CEVA Logistics Competition
Competitors

Below are the top 3 CEVA Logistics competitors:

1. APL Logistics Americas, Ltd.
2. Caterpillar Logistics
3.DHL International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CEVA Logistics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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