Published in Transport and Logistics category by MBA Skool Team
CEVA Logistics is one of the leading brands in the transport and logistics sector. CEVA Logistics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CEVA Logistics:
It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil
String financial position and profits
Above are the strengths in the SWOT Analysis of CEVA Logistics. The strengths of CEVA Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CEVA Logistics Weaknesses
Tough competition means limited market share growth
Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process
These were the weaknesses in the CEVA Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CEVA Logistics Opportunities
Potential market for company’s products
Augmented demand for world-class logistics and warehousing services
Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial
It’s partnership with other companies can be utilized for expansion
It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market
Above we covered the opportunities in CEVA Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CEVA Logistics Threats
Complex tax structure
Unorganised sector and competition
Different laws in different countries
The threats in the SWOT Analysis of CEVA Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the CEVA Logistics SWOT analysis.
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About CEVA Logistics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
CEVA Logistics Overview
Freight management, contract logistics, 3PL, distribution, air freight, ocean freight
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