CEVA Logistics SWOT Analysis
Here is a detailed SWOT analysis of CEVA Logistics covering strengths, weaknesses, opportunities and threats.
CEVA Logistics Strengths
- It has network in more than 170 countries
- It has employee strength more than 50,000
- Best Employer’ awarded in Turkey
- It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil
- String financial position and profits
Above are the strengths in the SWOT Analysis of CEVA Logistics. The strengths of CEVA Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CEVA Logistics Weaknesses
- Tough competition means limited market share growth
- Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process
These were the weaknesses in the CEVA Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CEVA Logistics Opportunities
- Potential market for company’s products
- Augmented demand for world-class logistics and warehousing services
- Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial
- It’s partnership with other companies can be utilized for expansion
- It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market
Above we covered the opportunities in CEVA Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CEVA Logistics Threats
- Complex tax structure
- Unorganised sector and competition
- Different laws in different countries
The threats in the SWOT Analysis of CEVA Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the CEVA Logistics SWOT analysis.
About CEVA Logistics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CEVA Logistics Overview | |
|---|---|
| Parent Company |
Apollo Management |
| Category |
Freight management, contract logistics, 3PL, distribution, air freight, ocean freight |
| Sector | |
| Tagline/ Slogan |
Making Business Flow |
| USP |
It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk |
| CEVA Logistics STP | |
| Segmentation |
Large and medium-size national and multinational companies across the globe |
| Target Market |
Automotive, Consumer & Retail, Energy, Industrial, Technology |
| Positioning |
It stands for Operational Excellence |
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