CEVA Logistics SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 7614

SWOT Analysis of CEVA Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CEVA Logistics

Parent Company

Apollo Management


Freight management, contract logistics, 3PL, distribution, air freight, ocean freight


Transport and Logistics

Tagline/ Slogan

Making Business Flow


It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk

CEVA Logistics STP


Large and medium-size national and multinational companies across the globe

Target Group

Automotive, Consumer & Retail, Energy, Industrial, Technology


It stands for Operational Excellence

CEVA Logistics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CEVA Logistics :

1. It has network in more than 170 countries
2. It has employee strength more than 50,000
3. Best Employer’ awarded in Turkey
4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil

5.String financial position and profits


1.Tough competition means limited market share growth
2. Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process


1.Potential market for company’s products
2.Augmented demand for world-class logistics and warehousing services
3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial

4.It’s partnership with other companies can be utilized for expansion

5.It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market


1.Complex tax structure
2.Unorganised sector and competition
3.Different laws in different countries

CEVA Logistics Competition


Below are the 3 main CEVA Logistics competitors :

1. APL Logistics Americas, Ltd.
2. Caterpillar Logistics
3.DHL International

The brandguide table above concludes the CEVA Logistics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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