DSV SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3600

SWOT Analysis of DSV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Road transport, freight forwarding, contract logistics


Transportation & Logistics

Tagline/ Slogan

Global Transport & logistics


Over the time it has realized 38 acquisitions & mergers through which it has strengthened its position at global level



Businesses wit need of road transport & air & sea freight forwarding services

Target Group

Consumer products, Industrial, Healthcare, Hi-tech, Automotive


Global supplier of transport and logistics solutions

SWOT Analysis


1. It has its offices in more than 60 countries
2. Employee strength more than 22,000
3. It has done series of strategic competitor acquisitions
4. DSV joined the Global Compact as part of CSR activity


1.Limited brand awareness and penetration as compared to some of the leading competitors
3.Limited services as compared to some of the global leaders


1.Development in European market
2.Expansion in services for the corporate and individual customers
3.Better transportation laws

4.It can focus on cost control


1.Increased customer’s expectations
2.Small players with competitive prices
3.DSV has received notifications and inquiries from competition authorities regarding alleged violations of competition law

4.Trend in European & Global economy is uncertain



1.CEVA Group
2.DHL International
3.Expeditors International

The table above concludes the DSV SWOT analysis along with its marketing and brand parameters.


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