Panalpina SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 5108

SWOT Analysis of Panalpina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Air and ocean freight forwarding


Transport and Logistics

Tagline/ Slogan

A Passion for Solutions; On 6 continents


Own-controlled network

Panalpina STP


Businesses with transportation requirement

Target Group

Automotive, Chemicals, Consumer & Retail, Fashion, Healthcare, Hi-tech, Manufacturing, Oil & Gas, Telecom


One of the world’s leading logistics companies

Panalpina SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Panalpina :

1.It has a network in more than 90 countries
2. It has launched new LCL (Less than Container Load) services as expansion
3. The continuous development of own-controlled products and services
4. High technology equipments

5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"


1.Allegation of corruption has affected brand image
2.Lesser brand recall as compared to the global leaders in logistics


1. It does not handle transportation of personal effects nor household goods so it can go to this category
2. It can make better use of advanced technologies to go ahead of big competitors
3.Acquisition of other competitors to enhance brand


1.Competitors entering into global markets more aggressively
2.Rising fuel prices
3. Govt policies and duties on transportation

Panalpina Competition


Below are the 3 main Panalpina competitors :

1. Agility Public Warehousing Company K.S.C.
2. APL Logistics Americas, Ltd.
3. C.H. Robinson Worldwide

The brandguide table above concludes the Panalpina SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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