Published in Transport and Logistics category by MBA Skool Team
Panalpina is one of the leading brands in the transport and logistics sector. Panalpina SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Panalpina:
It has launched new LCL (Less than Container Load) services as expansion
The continuous development of own-controlled products and services
High technology equipments
Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"
Above are the strengths in the SWOT Analysis of Panalpina. The strengths of Panalpina looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegation of corruption has affected brand image
Lesser brand recall as compared to the global leaders in logistics
These were the weaknesses in the Panalpina SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It does not handle transportation of personal effects nor household goods so it can go to this category
It can make better use of advanced technologies to go ahead of big competitors
Acquisition of other competitors to enhance brand
Above we covered the opportunities in Panalpina SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitors entering into global markets more aggressively
Rising fuel prices
Govt policies and duties on transportation
The threats in the SWOT Analysis of Panalpina are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Panalpina SWOT analysis.
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