Panalpina SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 5754

SWOT analysis of Panalpina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panalpina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panalpina to benchmark its business & performance as compared to the competitors and industry. Panalpina is one of the leading brands in the transport and logistics sector. The table below also lists the top Panalpina competitors and elaborates Panalpina market segmentation, target group, positioning & Unique Selling Proposition (USP).

Panalpina SWOT, Competitors, Marketing STP & Brand analysis Table
Panalpina Brand Analysis
Parent Company



Air and ocean freight forwarding


Transport and Logistics

Tagline/ Slogan

A Passion for Solutions; On 6 continents


Own-controlled network

Panalpina STP

Businesses with transportation requirement

Target Group

Automotive, Chemicals, Consumer & Retail, Fashion, Healthcare, Hi-tech, Manufacturing, Oil & Gas, Telecom


One of the world’s leading logistics companies

Panalpina SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Panalpina. Strengths are:

1.It has a network in more than 90 countries
2. It has launched new LCL (Less than Container Load) services as expansion
3. The continuous development of own-controlled products and services
4. High technology equipments

5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"


Here are the weaknesses in the Panalpina SWOT Analysis:

1.Allegation of corruption has affected brand image
2.Lesser brand recall as compared to the global leaders in logistics


1. It does not handle transportation of personal effects nor household goods so it can go to this category
2. It can make better use of advanced technologies to go ahead of big competitors
3.Acquisition of other competitors to enhance brand


The threats in the SWOT Analysis of Panalpina are as mentioned:

1.Competitors entering into global markets more aggressively
2.Rising fuel prices
3. Govt policies and duties on transportation

Panalpina Competition

Below are the top 3 Panalpina competitors:

1. Agility Public Warehousing Company K.S.C.
2. APL Logistics Americas, Ltd.
3. C.H. Robinson Worldwide

The brandguide table above concludes the Panalpina SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Panalpina. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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