Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Panalpina analyses the brand by its strengths, weaknesses, opportunities & threats. In Panalpina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Panalpina to benchmark its business & performance as compared to the competitors. Panalpina is one of the leading brands in the transport and logistics sector.
The article below lists the Panalpina SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Panalpina SWOT Analysis:
For Panalpina, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Panalpina looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Panalpina :
1.It has a network in more than 90 countries 2. It has launched new LCL (Less than Container Load) services as expansion 3. The continuous development of own-controlled products and services 4. High technology equipments
5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Panalpina SWOT Analysis:
1.Allegation of corruption has affected brand image 2.Lesser brand recall as compared to the global leaders in logistics
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Panalpina are as mentioned:
1.Competitors entering into global markets more aggressively 2.Rising fuel prices 3. Govt policies and duties on transportation
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Panalpina:
1. Agility Public Warehousing Company K.S.C. 2. APL Logistics Americas, Ltd. 3. C.H. Robinson Worldwide
1. It does not handle transportation of personal effects nor household goods so it can go to this category 2. It can make better use of advanced technologies to go ahead of big competitors 3.Acquisition of other competitors to enhance brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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