Panalpina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Panalpina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panalpina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panalpina to benchmark its business & performance as compared to the competitors and industry. As of 2020, Panalpina is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Panalpina competitors and includes Panalpina target market, segmentation, positioning & Unique Selling Proposition (USP).

Panalpina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Panalpina Brand Analysis
Parent Company



Air and ocean freight forwarding


Transport and Logistics

Tagline/ Slogan

A Passion for Solutions; On 6 continents


Own-controlled network

Panalpina STP
Panalpina Segmentation

Businesses with transportation requirement

Panalpina Target Market

Automotive, Chemicals, Consumer & Retail, Fashion, Healthcare, Hi-tech, Manufacturing, Oil & Gas, Telecom

Panalpina Positioning

One of the world’s leading logistics companies

Panalpina SWOT Analysis
Panalpina Strengths

Below are the Strengths in the SWOT Analysis of Panalpina:

1.It has a network in more than 90 countries
2. It has launched new LCL (Less than Container Load) services as expansion
3. The continuous development of own-controlled products and services
4. High technology equipments

5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"

Panalpina Weaknesses

Here are the weaknesses in the Panalpina SWOT Analysis:

1.Allegation of corruption has affected brand image
2.Lesser brand recall as compared to the global leaders in logistics

Panalpina Opportunities

1. It does not handle transportation of personal effects nor household goods so it can go to this category
2. It can make better use of advanced technologies to go ahead of big competitors
3.Acquisition of other competitors to enhance brand

Panalpina Threats

The threats in the SWOT Analysis of Panalpina are as mentioned:

1.Competitors entering into global markets more aggressively
2.Rising fuel prices
3. Govt policies and duties on transportation

Panalpina Competition

Below are the top 3 Panalpina competitors:

1. Agility Public Warehousing Company K.S.C.
2. APL Logistics Americas, Ltd.
3. C.H. Robinson Worldwide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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