Pantos Logstics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5031

SWOT Analysis of Pantos Logstics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pantos Logstics

Parent Company

Pantos Logistics


Air Freight, Ocean Freight


Transportation & Logistics

Tagline/ Slogan

Your Precision Planning Partner, Pantos


A state-of-the-art IT system “Single Window” gives visibility to customers of more than 80 million items across the Pantos network



International & National businesses with transportation requirement

Target Group

Businesses with need of Sea Freight, Air Freight, TSR/TCR Containerized Rail Service, Customs Clearance, Warehousing Services,


One of the world's top ten sea freight forwarder by volume

SWOT Analysis


1. It has network in around 40 countries
2. Blue chip customers across many commercial & industrial sectors
3. It reported increase in air freight volumes despite the dramatic global downturn
4. Serves over 2500 corporate clients from diverse sectors


1.They have small number of employees which is very low
2.Brand name has limited recall owing to lesser adverting and reach compared to global leaders


1. Pantos Logistics has opened a logistics center in Indonesia which can help them to meet growing demand for domestic logistics & for expansion
2. It has a top Global Ranking in ocean volume which can help them to get strong business in ocean services
3.More penetration in emerging economies can boost its operations


1.Major players in the industry
2.Small players with very low cost
3. Fluctuating economies and stringent govt policies




The table above concludes the Pantos Logstics SWOT analysis along with its marketing and brand parameters.


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