Damco SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5818

SWOT Analysis of Damco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Freight forwarding and supply chain management service


Transportation & Logistics

Tagline/ Slogan

Logistics professionals who understand your business; Global Logistics. Individual Solutions.


Supply Chain Carbon Check TM and the Supply Chain Carbon Dashboard that helps to identify and track CO2 hotspots throughout supply chain



Businesses with air & sea transportation requirement

Target Group

Chemicals, Fashion, Sports, Perishable goods, Retail, Technology


One of the world’s leading providers of freight forwarding and supply chain management services

SWOT Analysis


1. It was selected as winner in two categories of British International Freight Association Service Awards
2. Present with 300 offices all over the world and a staff of 10,800 highly trained logistics professionals
3. More than 100 years of experience
4. Strong financial position and brand identity


1. Much of business is based in China and has a particular focus on trans-Pacific volumes
2.Inefficient presence in the emerging Asian market


1. Company’s purchased of Chinese air freight forwarder NTS can help increase the Airfreight tonnage
2.Its business has more focus in Chinese market so it can focus in other market also


1.Big players entering in Chinese market
2.Small local players with low cost offering



1. APL Logistics Americas, Ltd.
2. CEVA Group
3. DB Mobility Logistics AG

The table above concludes the Damco SWOT analysis along with its marketing and brand parameters.


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