Damco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Damco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Damco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Damco to benchmark its business & performance as compared to the competitors and industry. As of 2020, Damco is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Damco competitors and includes Damco target market, segmentation, positioning & Unique Selling Proposition (USP).

Damco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Damco Brand Analysis
Parent Company

Damco

Category

Freight forwarding and supply chain management service

Sector

Transport and Logistics

Tagline/ Slogan

Logistics professionals who understand your business; Global Logistics. Individual Solutions.

USP

Supply Chain Carbon Check TM and the Supply Chain Carbon Dashboard that helps to identify and track CO2 hotspots throughout supply chain

Damco STP
Damco Segmentation

Businesses with air & sea transportation requirement

Damco Target Market

Chemicals, Fashion, Sports, Perishable goods, Retail, Technology

Damco Positioning

One of the world’s leading providers of freight forwarding and supply chain management services

Damco SWOT Analysis
Damco Strengths

Below are the Strengths in the SWOT Analysis of Damco:

1. It was selected as winner in two categories of British International Freight Association Service Awards
2. Present with 300 offices all over the world and a staff of 10,800 highly trained logistics professionals
3. More than 100 years of experience
4. Strong financial position and brand identity

Damco Weaknesses

Here are the weaknesses in the Damco SWOT Analysis:

1. Much of business is based in China and has a particular focus on trans-Pacific volumes
2.Inefficient presence in the emerging Asian market

Damco Opportunities

Following are the Opportunities in Damco SWOT Analysis:

1. Company’s purchased of Chinese air freight forwarder NTS can help increase the Airfreight tonnage
2.Its business has more focus in Chinese market so it can focus in other market also

Damco Threats

The threats in the SWOT Analysis of Damco are as mentioned:

1.Big players entering in Chinese market
2.Small local players with low cost offering

Damco Competition
Competitors

Below are the top 3 Damco competitors:

1. APL Logistics Americas, Ltd.
2. CEVA Group
3. DB Mobility Logistics AG


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Damco. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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