Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Hellmann Worldwide Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Hellmann Worldwide Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hellmann Worldwide Logistics to benchmark its business & performance as compared to the competitors. Hellmann Worldwide Logistics is one of the leading brands in the transport and logistics sector.
The article below lists the Hellmann Worldwide Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hellmann Worldwide Logistics SWOT Analysis:
For Hellmann Worldwide Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Hellmann Worldwide Logistics Strengths
The strengths of Hellmann Worldwide Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hellmann Worldwide Logistics :
1. Hellman Logistics has active network in around 157 countries 2. Has around 10000 employees worldwide 3. It carries more than 15 million shipments per year 4. It has a strong financial performance with a year on year growth
Hellmann Worldwide Logistics Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hellmann Worldwide Logistics SWOT Analysis:
1.EU antitrust regulators has fined it 2.Hasnt been able to become a top of the mind brand in emerging economies
Hellmann Worldwide Logistics Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hellmann Worldwide Logistics SWOT Analysis:
1.It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market 2.Its assets can be used in much more efficient way
Hellmann Worldwide Logistics Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hellmann Worldwide Logistics are as mentioned:
1.Small players with low cost offering 2.Rising fuel prices
Hellmann Worldwide Logistics Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hellmann Worldwide Logistics:
Innovation & Continuously setting the standards for customized solutions
Hellmann Worldwide Logistics STP
Businesses with need of Air and ocean freight import & export services
Automotive, Electronics, Fashion, Healthcare
One of the world’s leading logistics providers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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