Hellmann Worldwide Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2901

SWOT Analysis of Hellmann Worldwide Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hellmann Worldwide Logistics

Parent Company

Hellman Worldwide Logistics


Air and ocean freight import & export


Transportation & Logistics

Tagline/ Slogan

Thinking Ahead, Moving Forward


Innovation & Continuously setting the standards for customized solutions



Businesses with need of Air and ocean freight import & export services

Target Group

Automotive, Electronics, Fashion, Healthcare


One of the world’s leading logistics providers

SWOT Analysis


1. Hellman Logistics has active network in around 157 countries
2. Has around 10000 employees worldwide
3. It carries more than 15 million shipments per year
4. It has a strong financial performance with a year on year growth


1.EU antitrust regulators has fined it
2.Hasnt been able to become a top of the mind brand in emerging economies


1.It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market
2.Its assets can be used in much more efficient way


1.Small players with low cost offering
2.Rising fuel prices



1. APL Logistics Americas, Ltd.
2. CEVA Logistics
3. DHL International

The table above concludes the Hellmann Worldwide Logistics SWOT analysis along with its marketing and brand parameters.


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