Hellmann Worldwide Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Hellmann Worldwide Logistics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hellmann Worldwide Logistics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hellmann Worldwide Logistics to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hellmann Worldwide Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the Hellmann Worldwide Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hellmann Worldwide Logistics SWOT Analysis:

SWOT Analysis of Hellmann Worldwide Logistics

For Hellmann Worldwide Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hellmann Worldwide Logistics Strengths

The strengths of Hellmann Worldwide Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hellmann Worldwide Logistics :

1. Hellman Logistics has active network in around 157 countries
2. Has around 10000 employees worldwide
3. It carries more than 15 million shipments per year
4. It has a strong financial performance with a year on year growth

Hellmann Worldwide Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hellmann Worldwide Logistics SWOT Analysis:

1.EU antitrust regulators has fined it
2.Hasnt been able to become a top of the mind brand in emerging economies

Hellmann Worldwide Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hellmann Worldwide Logistics SWOT Analysis:

1.It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market
2.Its assets can be used in much more efficient way

Hellmann Worldwide Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hellmann Worldwide Logistics are as mentioned:

1.Small players with low cost offering
2.Rising fuel prices

Hellmann Worldwide Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hellmann Worldwide Logistics:

1. APL Logistics Americas, Ltd.
2. CEVA Logistics
3. DHL International

Hence this concludes the Hellmann Worldwide Logistics SWOT analysis.

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About Hellmann Worldwide Logistics

Hellmann Worldwide Logistics Overview
Parent Company

Hellman Worldwide Logistics


Air and ocean freight import & export


Transport and Logistics

Tagline/ Slogan

Thinking Ahead, Moving Forward


Innovation & Continuously setting the standards for customized solutions

Hellmann Worldwide Logistics STP

Businesses with need of Air and ocean freight import & export services

Target Market

Automotive, Electronics, Fashion, Healthcare


One of the world’s leading logistics providers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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