Hellmann Worldwide Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hellmann Worldwide Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hellmann Worldwide Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hellmann Worldwide Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hellmann Worldwide Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hellmann Worldwide Logistics competitors and includes Hellmann Worldwide Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

Hellmann Worldwide Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hellmann Worldwide Logistics Brand Analysis
Parent Company

Hellman Worldwide Logistics


Air and ocean freight import & export


Transport and Logistics

Tagline/ Slogan

Thinking Ahead, Moving Forward


Innovation & Continuously setting the standards for customized solutions

Hellmann Worldwide Logistics STP
Hellmann Worldwide Logistics Segmentation

Businesses with need of Air and ocean freight import & export services

Hellmann Worldwide Logistics Target Market

Automotive, Electronics, Fashion, Healthcare

Hellmann Worldwide Logistics Positioning

One of the world’s leading logistics providers

Hellmann Worldwide Logistics SWOT Analysis
Hellmann Worldwide Logistics Strengths

Below are the Strengths in the SWOT Analysis of Hellmann Worldwide Logistics:

1. Hellman Logistics has active network in around 157 countries
2. Has around 10000 employees worldwide
3. It carries more than 15 million shipments per year
4. It has a strong financial performance with a year on year growth

Hellmann Worldwide Logistics Weaknesses

Here are the weaknesses in the Hellmann Worldwide Logistics SWOT Analysis:

1.EU antitrust regulators has fined it
2.Hasnt been able to become a top of the mind brand in emerging economies

Hellmann Worldwide Logistics Opportunities

Following are the Opportunities in Hellmann Worldwide Logistics SWOT Analysis:

1.It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market
2.Its assets can be used in much more efficient way

Hellmann Worldwide Logistics Threats

The threats in the SWOT Analysis of Hellmann Worldwide Logistics are as mentioned:

1.Small players with low cost offering
2.Rising fuel prices

Hellmann Worldwide Logistics Competition

Below are the top 3 Hellmann Worldwide Logistics competitors:

1. APL Logistics Americas, Ltd.
2. CEVA Logistics
3. DHL International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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