Toll Group SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4693

SWOT Analysis of Toll Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toll Group

Parent Company

Toll Group


Integrated logistics


Transport and Logistics

Tagline/ Slogan

Our fight is your fight


Assets combined with operational expertise and technology solutions

Toll Group STP


Businesses with transportation requirement

Target Group

Automotive, Beverage, Food & Retail, Relocation


Asian region's leading provider of integrated logistics

Toll Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toll Group :

1. It has employee strength of over 45,000
2. Its network is in around 55 countries all over the world
3. Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world
4. Strong network and strong financial position


1.Limited brand recall despite being a leading industry player
2.Alleged Poor labor relations sometimes affects brand image


1.It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business
2.Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions
3.There is a strong growth seen in Asian Pacific market


1.Reduction of carbon pollution laws can create some problems
2.Behavior with laborers can affect business, if not maintained properly
3. Increasing fuel prices

Toll Group Competition


Below are the 2 main Toll Group competitors :

2.CEVA Logistics

The brandguide table above concludes the Toll Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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