Toll Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Toll Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Toll Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toll Group to benchmark its business & performance as compared to the competitors. Toll Group is one of the leading brands in the transport and logistics sector.

The table below lists the Toll Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toll Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toll Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toll Group Brand Analysis
Parent Company

Toll Group


Integrated logistics


Transport and Logistics

Tagline/ Slogan

Our fight is your fight


Assets combined with operational expertise and technology solutions

Toll Group STP

Businesses with transportation requirement

Target Group

Automotive, Beverage, Food & Retail, Relocation


Asian region's leading provider of integrated logistics

SWOT Analysis of Toll Group
Toll Group Strengths

Below are the Strengths in the SWOT Analysis of Toll Group:

1. It has employee strength of over 45,000
2. Its network is in around 55 countries all over the world
3. Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world
4. Strong network and strong financial position

Toll Group Weaknesses

Here are the weaknesses in the Toll Group SWOT Analysis:

1.Limited brand recall despite being a leading industry player
2.Alleged Poor labor relations sometimes affects brand image

Toll Group Opportunities

Following are the Opportunities in Toll Group SWOT Analysis:

1.It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business
2.Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions
3.There is a strong growth seen in Asian Pacific market

Toll Group Threats

The threats in the SWOT Analysis of Toll Group are as mentioned:

1.Reduction of carbon pollution laws can create some problems
2.Behavior with laborers can affect business, if not maintained properly
3. Increasing fuel prices

Toll Group Competition
Toll Group Competitors

Below are the top 2 competitors of Toll Group:

2.CEVA Logistics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toll Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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