Toll Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Toll Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toll Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toll Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Toll Group is one of the leading brands in the transport and logistics sector.

The article below lists the Toll Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Toll Group SWOT Analysis:

SWOT Analysis of Toll Group

For Toll Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Toll Group Strengths

The strengths of Toll Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Toll Group :

1. It has employee strength of over 45,000
2. Its network is in around 55 countries all over the world
3. Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world
4. Strong network and strong financial position

Toll Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Toll Group SWOT Analysis:

1.Limited brand recall despite being a leading industry player
2.Alleged Poor labor relations sometimes affects brand image

Toll Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Toll Group SWOT Analysis:

1.It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business
2.Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions
3.There is a strong growth seen in Asian Pacific market

Toll Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Toll Group are as mentioned:

1.Reduction of carbon pollution laws can create some problems
2.Behavior with laborers can affect business, if not maintained properly
3. Increasing fuel prices

Toll Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Toll Group:

2.CEVA Logistics

Hence this concludes the Toll Group SWOT analysis.

Continue reading more about the brand/company.

About Toll Group

Toll Group Overview
Parent Company

Toll Group


Integrated logistics


Transport and Logistics

Tagline/ Slogan

Our fight is your fight


Assets combined with operational expertise and technology solutions

Toll Group STP

Businesses with transportation requirement

Target Market

Automotive, Beverage, Food & Retail, Relocation


Asian region's leading provider of integrated logistics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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