Toll Group SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3564
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SWOT Analysis of Toll Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toll Group

Parent Company

Toll Group

Category

Integrated logistics

Sector

Transportation & Logistics

Tagline/ Slogan

Our fight is your fight

USP

Assets combined with operational expertise and technology solutions

STP

Segment

Businesses with transportation requirement

Target Group

Automotive, Beverage, Food & Retail, Relocation

Positioning

Asian region's leading provider of integrated logistics

SWOT Analysis

Strengths

1. It has employee strength of over 45,000
2. Its network is in around 55 countries all over the world
3. Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world
4. Strong network and strong financial position

Weaknesses

1.Limited brand recall despite being a leading industry player
2.Alleged Poor labor relations sometimes affects brand image

Opportunities

1.It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business
2.Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions
3.There is a strong growth seen in Asian Pacific market

Threats

1.Reduction of carbon pollution laws can create some problems
2.Behavior with laborers can affect business, if not maintained properly
3. Increasing fuel prices

Competition

Competitors

1.DHL
2.CEVA Logistics


The table above concludes the Toll Group SWOT analysis along with its marketing and brand parameters.

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