Geodis SWOT Analysis, Competitors & USP

Geodis

Parent Company

SNCF

Category

Freight Forwarding

Sector

Transport and Logistics

Tagline/ Slogan

Global Multimodal Provider

USP

Combination of high-quality basic freight services into one seamless integrated supply chain solution

Geodis STP

Segment

Businesses with transportation requirement

Target Group

Automobile, Pharmaceutical and Retail industries

Positioning

A European leader in transport and logistics

Geodis SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Geodis :

1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe

Weaknesses

1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets

Opportunities

1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors

Threats

1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive

Geodis Competition

Competitors

Below are the 3 main Geodis competitors :

1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post