Geodis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Geodis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Geodis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geodis to benchmark its business & performance as compared to the competitors and industry. As of 2020, Geodis is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Geodis competitors and includes Geodis target market, segmentation, positioning & Unique Selling Proposition (USP).

Geodis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Geodis

Parent Company

SNCF

Category

Freight Forwarding

Sector

Transport and Logistics

Tagline/ Slogan

Global Multimodal Provider

USP

Combination of high-quality basic freight services into one seamless integrated supply chain solution

Geodis STP
Geodis Segmentation

Businesses with transportation requirement

Geodis Target Market

Automobile, Pharmaceutical and Retail industries

Geodis Positioning

A European leader in transport and logistics

Geodis SWOT Analysis
Geodis Strengths

Below are the Strengths in the SWOT Analysis of Geodis:

1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe

Geodis Weaknesses

Here are the weaknesses in the Geodis SWOT Analysis:

1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets

Geodis Opportunities

Following are the Opportunities in Geodis SWOT Analysis:

1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors

Geodis Threats

The threats in the SWOT Analysis of Geodis are as mentioned:

1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive

Geodis Competition
Competitors

Below are the top 3 Geodis competitors:

1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Geodis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin