Geodis SWOT Analysis
Here is a detailed SWOT analysis of Geodis covering strengths, weaknesses, opportunities and threats.
Geodis Strengths
- It is present in 120 countries with a workforce of approximately 30,000
- SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
- Greatly managed assets
- It has around a strong revenue and profitability
- Good brand presence in Europe
Above are the strengths in the SWOT Analysis of Geodis. The strengths of Geodis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Geodis Weaknesses
- Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
- Less presence in America, Middle East China and Indian markets
These were the weaknesses in the Geodis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Geodis Opportunities
- Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
- It has its logistics centre in Singapore, where there is a increasing demand for transportation
- It is very well positioned in the reverse logistics & growing recycling sectors
Above we covered the opportunities in Geodis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Geodis Threats
- Many of its operating divisions are smaller than its competitors in European market
- Domestics competitors like Kuehne & Nagel are making French market more competitive
The threats in the SWOT Analysis of Geodis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Geodis SWOT analysis.
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About Geodis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Geodis | |
| Parent Company |
SNCF |
|---|---|
| Category |
Freight Forwarding |
| Sector | |
| Tagline/ Slogan |
Global Multimodal Provider |
| USP |
Combination of high-quality basic freight services into one seamless integrated supply chain solution |
| Geodis STP | |
| Segmentation |
Businesses with transportation requirement |
| Target Market |
Automobile, Pharmaceutical and Retail industries |
| Positioning |
A European leader in transport and logistics |
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