Geodis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Geodis analyses the brand by its strengths, weaknesses, opportunities & threats. In Geodis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geodis to benchmark its business & performance as compared to the competitors. Geodis is one of the leading brands in the transport and logistics sector.

The table below lists the Geodis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Geodis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Geodis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company



Freight Forwarding


Transport and Logistics

Tagline/ Slogan

Global Multimodal Provider


Combination of high-quality basic freight services into one seamless integrated supply chain solution

Geodis STP

Businesses with transportation requirement

Target Group

Automobile, Pharmaceutical and Retail industries


A European leader in transport and logistics

SWOT Analysis of Geodis
Geodis Strengths

Below are the Strengths in the SWOT Analysis of Geodis:

1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe

Geodis Weaknesses

Here are the weaknesses in the Geodis SWOT Analysis:

1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets

Geodis Opportunities

Following are the Opportunities in Geodis SWOT Analysis:

1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors

Geodis Threats

The threats in the SWOT Analysis of Geodis are as mentioned:

1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive

Geodis Competition
Geodis Competitors

Below are the top 3 competitors of Geodis:

1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Geodis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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