SWOT Analysis of Geodis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Geodis | |
|
Parent Company |
SNCF |
|
Category |
Freight Forwarding |
|
Sector |
|
|
Tagline/ Slogan |
Global Multimodal Provider |
|
USP |
Combination of high-quality basic freight services into one seamless integrated supply chain solution |
|
Geodis STP | |
|
Segment |
Businesses with transportation requirement |
|
Target Group |
Automobile, Pharmaceutical and Retail industries |
|
Positioning |
A European leader in transport and logistics |
|
Geodis SWOT Analysis | |
|
Strengths |
1. It is present in 120 countries with a workforce of approximately 30,000 |
|
Weaknesses |
1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies |
|
Opportunities |
1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there 3.It is very well positioned in the reverse logistics & growing recycling sectors |
|
Threats |
1.Many of its operating divisions are smaller than its competitors in European market |
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Geodis Competition | |
|
Competitors |
1. C.H. Robinson Worldwide |
The brandguide table above concludes the Geodis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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