Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Geodis analyses the brand by its strengths, weaknesses, opportunities & threats. In Geodis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Geodis to benchmark its business & performance as compared to the competitors. Geodis is one of the leading brands in the transport and logistics sector.
The article below lists the Geodis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Geodis SWOT Analysis:
For Geodis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Geodis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Geodis :
1. It is present in 120 countries with a workforce of approximately 30,000 2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide 3. Greatly managed assets 4. It has around a strong revenue and profitability 5. Good brand presence in Europe
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Geodis SWOT Analysis:
1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies 2. Less presence in America, Middle East China and Indian markets
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Geodis SWOT Analysis:
1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there 2.It has its logistics centre in Singapore, where there is a increasing demand for transportation
3.It is very well positioned in the reverse logistics & growing recycling sectors
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Geodis are as mentioned:
1.Many of its operating divisions are smaller than its competitors in European market 2.Domestics competitors like Kuehne & Nagel are making French market more competitive
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Geodis:
1. C.H. Robinson Worldwide 2. DB Mobility Logistics 3. Deutsche Post
Combination of high-quality basic freight services into one seamless integrated supply chain solution
Businesses with transportation requirement
Automobile, Pharmaceutical and Retail industries
A European leader in transport and logistics
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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