Geodis SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2761

SWOT Analysis of Geodis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Freight Forwarding


Transportation & Logistics

Tagline/ Slogan

Global Multimodal Provider


Combination of high-quality basic freight services into one seamless integrated supply chain solution



Businesses with transportation requirement

Target Group

Automobile, Pharmaceutical and Retail industries


A European leader in transport and logistics

SWOT Analysis


1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe


1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets


1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors


1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive



1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post

The table above concludes the Geodis SWOT analysis along with its marketing and brand parameters.


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