Geodis SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4114

SWOT analysis of Geodis analyses the brand/company with its strengths, weaknesses, opportunities & threats. Geodis is one of the leading brands in the transport and logistics sector. The table below also lists the top Geodis competitors and elaborates Geodis segmentation, targeting, positioning & USP.

Geodis

Parent Company

SNCF

Category

Freight Forwarding

Sector

Transport and Logistics

Tagline/ Slogan

Global Multimodal Provider

USP

Combination of high-quality basic freight services into one seamless integrated supply chain solution

Geodis STP

Segment

Businesses with transportation requirement

Target Group

Automobile, Pharmaceutical and Retail industries

Positioning

A European leader in transport and logistics

Geodis SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Geodis. Strengths are:

1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe

Weaknesses

Here are the weaknesses in the Geodis SWOT Analysis:

1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets

Opportunities

Following are the Opportunities in Geodis SWOT Analysis:

1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors

Threats

The threats in the SWOT Analysis of Geodis are as mentioned:

1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive

Geodis Competition

Competitors

Below are the top 3 Geodis competitors:

1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post

The brandguide table above concludes the Geodis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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