Indian Railways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Indian Railways

Govt of India- Indian Railways (Bhartiya Rail)

Railroads

Transport and Logistics

Lifeline of the nation

Serving Customer with a Smile

Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Businesses who need freight transportation, Passenger transportation sector

One of the largest and busiest rail networks in the world

Below are the Strengths in the SWOT Analysis of Indian Railways:

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations

Here are the weaknesses in the Indian Railways SWOT Analysis:

1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still

Following are the Opportunities in Indian Railways SWOT Analysis:

1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years

The threats in the SWOT Analysis of Indian Railways are as mentioned:

1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Public transport, Airlines, Taxi Services