Indian Railways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Indian Railways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Railways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Railways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Indian Railways is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Railways competitors and includes Indian Railways target market, segmentation, positioning & Unique Selling Proposition (USP).

Indian Railways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Indian Railways

Parent Company

Govt of India- Indian Railways (Bhartiya Rail)

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

Lifeline of the nation

USP

Serving Customer with a Smile

Indian Railways STP
Indian Railways Segmentation

Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Indian Railways Target Market

Businesses who need freight transportation, Passenger transportation sector

Indian Railways Positioning

One of the largest and busiest rail networks in the world

Indian Railways SWOT Analysis
Indian Railways Strengths

Below are the Strengths in the SWOT Analysis of Indian Railways:

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations

Indian Railways Weaknesses

Here are the weaknesses in the Indian Railways SWOT Analysis:

1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still

Indian Railways Opportunities

Following are the Opportunities in Indian Railways SWOT Analysis:

1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years

Indian Railways Threats

The threats in the SWOT Analysis of Indian Railways are as mentioned:

1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Indian Railways Competition
Competitors

Public transport, Airlines, Taxi Services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Railways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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