Indian Railways SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 14261

SWOT Analysis of Indian Railways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Railways

Parent Company

Govt of India- Indian Railways (Bhartiya Rail)




Transport and Logistics

Tagline/ Slogan

Lifeline of the nation


Serving Customer with a Smile

Indian Railways STP


Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Target Group

Businesses who need freight transportation, Passenger transportation sector


One of the largest and busiest rail networks in the world

Indian Railways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Railways :

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations


1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still


1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years


1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Indian Railways Competition


Public transport, Airlines, Taxi Services

The brandguide table above concludes the Indian Railways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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