SWOT analysis of Indian Railways analyses the brand by its strengths, weaknesses, opportunities & threats. In Indian Railways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indian Railways to benchmark its business & performance as compared to the competitors. Indian Railways is one of the leading brands in the transport and logistics sector.
The table below lists the Indian Railways SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Railways competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Indian Railways | |
Parent Company |
Govt of India- Indian Railways (Bhartiya Rail) |
---|---|
Category |
Railroads |
Sector | |
Tagline/ Slogan |
Lifeline of the nation |
USP |
Serving Customer with a Smile |
Indian Railways STP | |
Segment |
Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers |
Target Group |
Businesses who need freight transportation, Passenger transportation sector |
Positioning |
One of the largest and busiest rail networks in the world |
SWOT Analysis of Indian Railways | |
Indian Railways Strengths |
Below are the Strengths in the SWOT Analysis of Indian Railways: 1. Availability of abundant low cost land near country stations provides possibility for development 4. More carrying capacity of goods 5. Largest commercial employer with almost 1.5 million staff 6. It transports over six billion passengers and almost 750 million tons of freight annually |
Indian Railways Weaknesses |
Here are the weaknesses in the Indian Railways SWOT Analysis: 1. Passenger sector is loss making |
Indian Railways Opportunities |
Following are the Opportunities in Indian Railways SWOT Analysis: 1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds |
Indian Railways Threats |
The threats in the SWOT Analysis of Indian Railways are as mentioned: 1.Increase in allowable gross weight of road vehicles |
Indian Railways Competition | |
Indian Railways Competitors |
Public transport, Airlines, Taxi Services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Railways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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