Indian Railways SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 18294

SWOT analysis of Indian Railways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Railways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Railways to benchmark its business & performance as compared to the competitors and industry. Indian Railways is one of the leading brands in the transport and logistics sector. The table below also lists the top Indian Railways competitors and elaborates Indian Railways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Indian Railways SWOT, Competitors, Marketing STP & Brand analysis Table

Indian Railways

Parent Company

Govt of India- Indian Railways (Bhartiya Rail)




Transport and Logistics

Tagline/ Slogan

Lifeline of the nation


Serving Customer with a Smile

Indian Railways STP

Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Target Group

Businesses who need freight transportation, Passenger transportation sector


One of the largest and busiest rail networks in the world

Indian Railways SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Railways. Strengths are:

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations


Here are the weaknesses in the Indian Railways SWOT Analysis:

1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still


Following are the Opportunities in Indian Railways SWOT Analysis:

1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years


The threats in the SWOT Analysis of Indian Railways are as mentioned:

1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Indian Railways Competition

Public transport, Airlines, Taxi Services

The brandguide table above concludes the Indian Railways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Railways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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