Imperial Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Imperial Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Imperial Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Imperial Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Imperial Holdings is one of the leading brands in the transport and logistics sector.

The article below lists the Imperial Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Imperial Holdings SWOT Analysis:

SWOT Analysis of Imperial Holdings

For Imperial Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Imperial Holdings Strengths

The strengths of Imperial Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Imperial Holdings :

1. Exposed to diverse industries, markets, countries and clients
2. Expansion in inland waterway shipping due to Lehnkering acquisition
3. Extensive, established operations in 14 African countries
4. Leader in private sector transport and warehousing operation in Africa

5. Financially strong company and good market position

Imperial Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Imperial Holdings SWOT Analysis:

1. Brand devaluation because of alleged ethical practices that came into focus recently
2. Highly diversified but penetration is low
3. Lesser known than its global competitors

Imperial Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Imperial Holdings SWOT Analysis:

1. Expansion through acquisition, partnerships & grassroots development

2. Capitalize on integration services capability
3. Expansion of business in eastern Europe and South America

Imperial Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Imperial Holdings are as mentioned:

1. Rate of growth in vehicle sales likely to slow down

2. Small competitors with low cost services
3. Increasing fuel prices

Imperial Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Imperial Holdings:

1. Unitrans
2. Barloworld Logistics

Hence this concludes the Imperial Holdings SWOT analysis.

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About Imperial Holdings

Imperial Holdings Overview
Parent Company

Imperial Holdings




Transport and Logistics

Tagline/ Slogan

Fast moving forward thinking


Leading private sector transport and warehousing operation in Africa

Imperial Holdings STP

Business which requires logistics and transportation services

Target Market

Businesses which requires inter-modal logistics, distribution, warehousing and storage facilities


Imperial Logistics is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and foresight

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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