Imperial Holdings SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4794

SWOT analysis of Imperial Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Imperial Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Imperial Holdings to benchmark its business & performance as compared to the competitors and industry. Imperial Holdings is one of the leading brands in the transport and logistics sector. The table below also lists the top Imperial Holdings competitors and elaborates Imperial Holdings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Imperial Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
Imperial Holdings Brand Analysis
Parent Company

Imperial Holdings




Transport and Logistics

Tagline/ Slogan

Fast moving forward thinking


Leading private sector transport and warehousing operation in Africa

Imperial Holdings STP

Business which requires logistics and transportation services

Target Group

Businesses which requires inter-modal logistics, distribution, warehousing and storage facilities


Imperial Logistics is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and foresight

Imperial Holdings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Imperial Holdings. Strengths are:

1. Exposed to diverse industries, markets, countries and clients
2. Expansion in inland waterway shipping due to Lehnkering acquisition
3. Extensive, established operations in 14 African countries
4. Leader in private sector transport and warehousing operation in Africa

5. Financially strong company and good market position


Here are the weaknesses in the Imperial Holdings SWOT Analysis:

1. Brand devaluation because of alleged ethical practices that came into focus recently
2. Highly diversified but penetration is low
3. Lesser known than its global competitors


Following are the Opportunities in Imperial Holdings SWOT Analysis:

1. Expansion through acquisition, partnerships & grassroots development

2. Capitalize on integration services capability
3. Expansion of business in eastern Europe and South America


The threats in the SWOT Analysis of Imperial Holdings are as mentioned:

1. Rate of growth in vehicle sales likely to slow down

2. Small competitors with low cost services
3. Increasing fuel prices

Imperial Holdings Competition

Below are the top 2 Imperial Holdings competitors:

1. Unitrans
2. Barloworld Logistics

The brandguide table above concludes the Imperial Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Imperial Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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