Imperial Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3296

SWOT Analysis of Imperial Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Imperial Holdings

Parent Company

Imperial Holdings




Transportation and Logistics

Tagline/ Slogan

Fast moving forward thinking


Leading private sector transport and warehousing operation in Africa



Business which requires logistics and transportation services

Target Group

Businesses which requires inter-modal logistics, distribution, warehousing and storage facilities


Imperial Logistics is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and foresight

SWOT Analysis


1. Exposed to diverse industries, markets, countries and clients
2. Expansion in inland waterway shipping due to Lehnkering acquisition
3. Extensive, established operations in 14 African countries
4. Leader in private sector transport and warehousing operation in Africa

5. Financially strong company and good market position


1. Brand devaluation because of alleged ethical practices that came into focus recently
2. Highly diversified but penetration is low
3. Lesser known than its global competitors


1. Expansion through acquisition, partnerships & grassroots development

2. Capitalize on integration services capability
3. Expansion of business in eastern Europe and South America


1. Rate of growth in vehicle sales likely to slow down

2. Small competitors with low cost services
3. Increasing fuel prices



1. Unitrans
2. Barloworld Logistics

The table above concludes the Imperial Holdings SWOT analysis along with its marketing and brand parameters.


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