Canadian National SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4954

SWOT Analysis of Canadian National with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian National

Parent Company

Canadian National Railway Company




Transport and Logistics

Tagline/ Slogan

North America’s Railroad


Canada’s only transcontinental railway company

Canadian National STP


Business which requires transportation and logistics services

Target Group

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers


Canada's leading railroad and one of the largest in North America

Canadian National SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Canadian National :

1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets

5. Strong brand reputation in the industry


1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers


1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US


1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions

Canadian National Competition


Below are the 3 main Canadian National competitors :

1. Canadian Pacific Railway Ltd.
2. CSX

The brandguide table above concludes the Canadian National SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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