Canadian National SWOT Analysis
Canadian National is one of the leading brands in the transport and logistics sector. Canadian National SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Canadian National:
Quick Glance:
Canadian National Strengths
- Largest railway in Canada, in terms of revenue and physical size of its rail network
- 22000 employees and approximately 20,000+ miles of track network
- Diversified and balanced portfolio of goods
- Serves close to three fourth of the U.S. population and all major Canadian markets
- Strong brand reputation in the industry
Above are the strengths in the SWOT Analysis of Canadian National. The strengths of Canadian National looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canadian National Weaknesses
- Overdependence on Canadian market
- Decreasing gross profit margins
- Low scale of international operations compared to its peers
These were the weaknesses in the Canadian National SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Canadian National Opportunities
- Strategic acquisitions to increase market share
- Growth in global fertilizers and agricultural chemical s sector
- Increasing demand of coal in US
Above we covered the opportunities in Canadian National SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canadian National Threats
- Slowdown in US economy
- Intense competition
- Regulatory conditions
The threats in the SWOT Analysis of Canadian National are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Canadian National SWOT analysis.
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About Canadian National
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canadian National Overview | |
|---|---|
| Parent Company |
Canadian National Railway Company |
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
North America’s Railroad |
| USP |
Canada’s only transcontinental railway company |
| Canadian National STP | |
| Segmentation |
Business which requires transportation and logistics services |
| Target Market |
Transportation services for coal, forest products, petroleum and chemicals, and grain and fertilizers |
| Positioning |
Canada's leading railroad and one of the largest in North America |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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