Canadian National SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Canadian National SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian National, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Canadian National is one of the leading brands in the transport and logistics sector. The article below lists the Canadian National SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Canadian National Strengths

The strengths of Canadian National looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Canadian National :

1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets

5. Strong brand reputation in the industry

Canadian National Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Canadian National SWOT Analysis:

1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers

Canadian National Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Canadian National SWOT Analysis:

1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US

Canadian National Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Canadian National are as mentioned:

1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions

Hence this concludes the Canadian National SWOT analysis.

Continue reading more about the brand/company.

About Canadian National

Canadian National Overview
Parent Company

Canadian National Railway Company




Transport and Logistics

Tagline/ Slogan

North America’s Railroad


Canada’s only transcontinental railway company

Canadian National STP

Business which requires transportation and logistics services

Target Market

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers


Canada's leading railroad and one of the largest in North America

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Canadian National. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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