Canadian National SWOT Analysis
Canadian National SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian National, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Canadian National is one of the leading brands in the transport and logistics sector. The article below lists the Canadian National SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Canadian National Strengths
The strengths of Canadian National looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Canadian National :
1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets
5. Strong brand reputation in the industry
Canadian National Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Canadian National SWOT Analysis:
1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers
Canadian National Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Canadian National SWOT Analysis:
1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US
Canadian National Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Canadian National are as mentioned:
1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions
Hence this concludes the Canadian National SWOT analysis.
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About Canadian National
| Canadian National Overview | |
|---|---|
| Parent Company |
Canadian National Railway Company |
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
North America’s Railroad |
| USP |
Canada’s only transcontinental railway company |
| Canadian National STP | |
| Segmentation |
Business which requires transportation and logistics services |
| Target Market |
Transportation services for coal, forest products, petroleum and chemicals, and grain and fertilizers |
| Positioning |
Canada's leading railroad and one of the largest in North America |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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