Canadian National SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Canadian National analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian National SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian National to benchmark its business & performance as compared to the competitors and industry. As of 2020, Canadian National is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian National competitors and includes Canadian National target market, segmentation, positioning & Unique Selling Proposition (USP).

Canadian National SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canadian National Brand Analysis
Parent Company

Canadian National Railway Company

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

North America’s Railroad

USP

Canada’s only transcontinental railway company

Canadian National STP
Canadian National Segmentation

Business which requires transportation and logistics services

Canadian National Target Market

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers

Canadian National Positioning

Canada's leading railroad and one of the largest in North America

Canadian National SWOT Analysis
Canadian National Strengths

Below are the Strengths in the SWOT Analysis of Canadian National:

1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets

5. Strong brand reputation in the industry

Canadian National Weaknesses

Here are the weaknesses in the Canadian National SWOT Analysis:

1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers

Canadian National Opportunities

Following are the Opportunities in Canadian National SWOT Analysis:

1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US

Canadian National Threats

The threats in the SWOT Analysis of Canadian National are as mentioned:

1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions

Canadian National Competition
Competitors

Below are the top 3 Canadian National competitors:

1. Canadian Pacific Railway Ltd.
2. CSX
3. BNSF


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian National. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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