Canadian National SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Canadian National analyses the brand by its strengths, weaknesses, opportunities & threats. In Canadian National SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian National to benchmark its business & performance as compared to the competitors. Canadian National is one of the leading brands in the transport and logistics sector.

The article below lists the Canadian National SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Canadian National SWOT Analysis:

SWOT Analysis of Canadian National

For Canadian National, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Canadian National Strengths

The strengths of Canadian National looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Canadian National :

1. Largest railway in Canada, in terms of revenue and physical size of its rail network
2. 22000 employees and approximately 20,000+ miles of track network
3. Diversified and balanced portfolio of goods
4. Serves close to three fourth of the U.S. population and all major Canadian markets

5. Strong brand reputation in the industry

Canadian National Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canadian National SWOT Analysis:

1. Overdependence on Canadian market
2. Decreasing gross profit margins
3. Low scale of international operations compared to its peers


Canadian National Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canadian National SWOT Analysis:

1. Strategic acquisitions to increase market share
2. Growth in global fertilizers and agricultural chemical s sector
3. Increasing demand of coal in US

Canadian National Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canadian National are as mentioned:

1. Slowdown in US economy
2. Intense competition
3. Regulatory conditions


Canadian National Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Canadian National:

1. Canadian Pacific Railway Ltd.
2. CSX
3. BNSF

Hence this concludes the Canadian National SWOT analysis.

Continue reading more about the brand/company.

About Canadian National

Canadian National Overview
Parent Company

Canadian National Railway Company

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

North America’s Railroad

USP

Canada’s only transcontinental railway company

Canadian National STP
Segmentation

Business which requires transportation and logistics services

Target Market

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers

Positioning

Canada's leading railroad and one of the largest in North America


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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