China Cosco Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Cosco Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In China Cosco Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Cosco Holdings to benchmark its business & performance as compared to the competitors. China Cosco Holdings is one of the leading brands in the transport and logistics sector.

The article below lists the China Cosco Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Cosco Holdings SWOT Analysis:

SWOT Analysis of China Cosco Holdings

For China Cosco Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Cosco Holdings Strengths

The strengths of China Cosco Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Cosco Holdings :

1. The world’s largest dry bulk cargo fleet
2. The world’s largest container manufacturer
3. 150+ vessels with 660,000 TEU’s and operating in 48 countries for container shipping

4. Strong presence in domestic markets and also international presence

China Cosco Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Cosco Holdings SWOT Analysis:

1. Decreasing operating profits is a concern
2. Oil spilling incidents affect image


China Cosco Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Cosco Holdings SWOT Analysis:

1. Optimize shipping routes and step up expansion in emerging markets
2. Drive business transformation and operational enhancements
3. Deliver and extend reach of premier, customer-driven services

China Cosco Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Cosco Holdings are as mentioned:

1. Cheaper technology used by competition
2. Economic slowdown
3. Rising prices of fuel


China Cosco Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of China Cosco Holdings:

1. A.P. Moller- Maersk
2. CMA CGM
3. Evergreen Marine Corporation

Hence this concludes the China Cosco Holdings SWOT analysis.

Continue reading more about the brand/company.

About China Cosco Holdings

China Cosco Holdings Overview
Parent Company

China Ocean Shipping Company (COSCO)

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

World-class leadership and industry expertise

China Cosco Holdings STP
Segmentation

Business which requires transportation and logistics services

Target Market

Businesses which requires container shipping, dry bulk shipping, 3 PL, freight forwarding services

Positioning

Most competitive logistics service provider in China


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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