China Cosco Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Cosco Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Cosco Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Cosco Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Cosco Holdings is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Cosco Holdings competitors and includes China Cosco Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

China Cosco Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Cosco Holdings Brand Analysis
Parent Company

China Ocean Shipping Company (COSCO)




Transport and Logistics

Tagline/ Slogan



World-class leadership and industry expertise

China Cosco Holdings STP
China Cosco Holdings Segmentation

Business which requires transportation and logistics services

China Cosco Holdings Target Market

Businesses which requires container shipping, dry bulk shipping, 3 PL, freight forwarding services

China Cosco Holdings Positioning

Most competitive logistics service provider in China

China Cosco Holdings SWOT Analysis
China Cosco Holdings Strengths

Below are the Strengths in the SWOT Analysis of China Cosco Holdings:

1. The world’s largest dry bulk cargo fleet
2. The world’s largest container manufacturer
3. 150+ vessels with 660,000 TEU’s and operating in 48 countries for container shipping

4. Strong presence in domestic markets and also international presence

China Cosco Holdings Weaknesses

Here are the weaknesses in the China Cosco Holdings SWOT Analysis:

1. Decreasing operating profits is a concern
2. Oil spilling incidents affect image

China Cosco Holdings Opportunities

Following are the Opportunities in China Cosco Holdings SWOT Analysis:

1. Optimize shipping routes and step up expansion in emerging markets
2. Drive business transformation and operational enhancements
3. Deliver and extend reach of premier, customer-driven services

China Cosco Holdings Threats

The threats in the SWOT Analysis of China Cosco Holdings are as mentioned:

1. Cheaper technology used by competition
2. Economic slowdown
3. Rising prices of fuel

China Cosco Holdings Competition

Below are the top 3 China Cosco Holdings competitors:

1. A.P. Moller- Maersk
3. Evergreen Marine Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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