China Cosco Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3828

SWOT Analysis of China Cosco Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Cosco Holdings

Parent Company

China Ocean Shipping Company (COSCO)




Transport and Logistics

Tagline/ Slogan



World-class leadership and industry expertise

China Cosco Holdings STP


Business which requires transportation and logistics services

Target Group

Businesses which requires container shipping, dry bulk shipping, 3 PL, freight forwarding services


Most competitive logistics service provider in China

China Cosco Holdings SWOT Analysis


1. The world’s largest dry bulk cargo fleet
2. The world’s largest container manufacturer
3. 150+ vessels with 660,000 TEU’s and operating in 48 countries for container shipping

4. Strong presence in domestic markets and also international presence


1. Decreasing operating profits is a concern
2. Oil spilling incidents affect image


1. Optimize shipping routes and step up expansion in emerging markets
2. Drive business transformation and operational enhancements
3. Deliver and extend reach of premier, customer-driven services


1. Cheaper technology used by competition
2. Economic slowdown
3. Rising prices of fuel

China Cosco Holdings Competition


1. A.P. Moller- Maersk
3. Evergreen Marine Corporation

The brandguide table above concludes the China Cosco Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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