China Cosco Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Cosco Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In China Cosco Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Cosco Holdings to benchmark its business & performance as compared to the competitors. China Cosco Holdings is one of the leading brands in the transport and logistics sector.

The table below lists the China Cosco Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Cosco Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

China Cosco Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Cosco Holdings Brand Analysis
Parent Company

China Ocean Shipping Company (COSCO)

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

World-class leadership and industry expertise

China Cosco Holdings STP
Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires container shipping, dry bulk shipping, 3 PL, freight forwarding services

Positioning

Most competitive logistics service provider in China

SWOT Analysis of China Cosco Holdings
China Cosco Holdings Strengths

Below are the Strengths in the SWOT Analysis of China Cosco Holdings:

1. The world’s largest dry bulk cargo fleet
2. The world’s largest container manufacturer
3. 150+ vessels with 660,000 TEU’s and operating in 48 countries for container shipping

4. Strong presence in domestic markets and also international presence

China Cosco Holdings Weaknesses

Here are the weaknesses in the China Cosco Holdings SWOT Analysis:

1. Decreasing operating profits is a concern
2. Oil spilling incidents affect image

China Cosco Holdings Opportunities

Following are the Opportunities in China Cosco Holdings SWOT Analysis:

1. Optimize shipping routes and step up expansion in emerging markets
2. Drive business transformation and operational enhancements
3. Deliver and extend reach of premier, customer-driven services

China Cosco Holdings Threats

The threats in the SWOT Analysis of China Cosco Holdings are as mentioned:

1. Cheaper technology used by competition
2. Economic slowdown
3. Rising prices of fuel

China Cosco Holdings Competition
China Cosco Holdings Competitors

Below are the top 3 competitors of China Cosco Holdings:

1. A.P. Moller- Maersk
2. CMA CGM
3. Evergreen Marine Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Cosco Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin