Maersk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 25, 2021

SWOT analysis of Maersk analyses the brand by its strengths, weaknesses, opportunities & threats. In Maersk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maersk to benchmark its business & performance as compared to the competitors. Maersk is one of the leading brands in the transport and logistics sector.

The table below lists the Maersk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maersk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Maersk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maersk Brand Analysis
Parent Company

A.P. Moller-Maersk




Transport and Logistics

Tagline/ Slogan

Easy for our customers; efficient for us


The largest container ship operator and supply vessel operator in the world

Maersk STP

Business which requires logistics and transportation services

Target Group

Businesses which requires shipping services


World’s largest shipping company

SWOT Analysis of Maersk
Maersk Strengths

Below are the Strengths in the SWOT Analysis of Maersk:

1. Maersk is one of the largest container ship operator and supply vessel operator in the world

2. Maersk Line operates in more than 100 countries and have a workforce of over 80,000 employees worldwide

3. Apart from shipping, the company engages in energy, transportation, offshore, retail, and manufacturing businesses

4. The company has a strong global brand name and reputation as a top industry player

5. Maersk has a strong legacy since it was founded in 1928

6. The company has strong trade routes between Eurasia, Atlantic, South America & Africa

7. The annual revenue of the company is more than $25 billion

8. Maersk has more than 700 shipping vessels in its fleet

Maersk Weaknesses

Here are the weaknesses in the Maersk SWOT Analysis:

1. Relatively low visibility in road and air transportation

2. Fluctuating profit margins is a concern for Maersk

Maersk Opportunities

Following are the Opportunities in Maersk SWOT Analysis:

1. Expand customer base geographically through new services can boost its business

2. Strategic alliances and joint ventures can help Maersk grow further

3. Technological innovations and better equipment & tools can help the company grow & increase sustainability

Maersk Threats

The threats in the SWOT Analysis of Maersk are as mentioned:

1. Economic slowdown and fluctuations in global currencies can impact margins

2. Changes in regulations of various countries can affect business operations of Maersk

3. Rising cost of business can impact its margins

Maersk Competition
Maersk Competitors

Below are the top 8 competitors of Maersk:

1. Mediterranean Shipping Company


3. COSCO Shipping

4. DB Schenker

5. Kuehne Nagel

6. Hapag-Lloyd

7. Ocean Network Express

8. Evergreen Line

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maersk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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