Indian Railways SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Indian Railways covering strengths, weaknesses, opportunities and threats.

Indian Railways Strengths

  1. Availability of abundant low cost land near country stations provides possibility for development
  2. Less damage of goods compared to other modes of transport
  3. Better connectivity across the length and breadth of India
  4. More carrying capacity of goods
  5. Largest commercial employer with almost 1.5 million staff
  6. It transports over six billion passengers and almost 750 million tons of freight annually
  7. Approx 120,000 km of tracks and nearly 8000 stations

Above are the strengths in the SWOT Analysis of Indian Railways. The strengths of Indian Railways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Indian Railways Weaknesses

  1. Passenger sector is loss making
  2. Accidents and delays cause a dent to the image
  3. Facilities not comparable to international standards still

These were the weaknesses in the Indian Railways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Indian Railways Opportunities

  1. It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
  2. It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
  3. Operating ratio has been decreasing drastically in last 10 years

Above we covered the opportunities in Indian Railways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Indian Railways Threats

  1. Increase in allowable gross weight of road vehicles
  2. Possible introduction of double road trailers
  3. High accident rates

The threats in the SWOT Analysis of Indian Railways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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  • Public transport, Airlines, Taxi Services

Hence this concludes the Indian Railways SWOT analysis.

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About Indian Railways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Indian Railways

Parent Company

Govt of India- Indian Railways (Bhartiya Rail)

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

Lifeline of the nation

USP

Serving Customer with a Smile

Indian Railways STP
Segmentation

Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Target Market

Businesses who need freight transportation, Passenger transportation sector

Positioning

One of the largest and busiest rail networks in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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