Shanghai International Port Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shanghai International Port Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Shanghai International Port Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shanghai International Port Group to benchmark its business & performance as compared to the competitors. Shanghai International Port Group is one of the leading brands in the transport and logistics sector.

The article below lists the Shanghai International Port Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shanghai International Port Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Shanghai International Port Group

Shanghai International Port Group Overview
Parent Company

Shanghai International Port Group

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

SIPG, where west meet east and expertise meet expectation

USP

The annual import and export trade through Shanghai, in terms of value, accounts for a quarter of China’s total foreign trade

Shanghai International Port Group STP
Segmentation

Business which requires transportation and logistics services

Target Market

Businesses which require  cargo handling, transshipping, marine and overland transportation of domestic and international cargo

Positioning

Leading container terminal operator in China

SWOT Analysis of Shanghai International Port Group

For Shanghai International Port Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Shanghai International Port Group SWOT Analysis:

Shanghai International Port Group Strengths

The strengths of Shanghai International Port Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shanghai International Port Group :

1. Advantageous geographical location
2. More than 2,000 container ships depart from the Port every month to all major ports around the world
3. Operates 125 berths, has storage capacity of 4,721,000 m2 and owns 5,143 units of cargo handling equipment

Shanghai International Port Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shanghai International Port Group SWOT Analysis:

1. Operations limited to Shanghai only
2. Small player compared to its competitors


Shanghai International Port Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shanghai International Port Group SWOT Analysis:

1. Forming a cross-regional and multinational operational pattern that is geared both to the domestic and international markets
2. Establishing the Port of Shanghai as an international shipping center to achieve the rapid development of SIPG
3. New strategic alliances and joint ventures


Shanghai International Port Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shanghai International Port Group are as mentioned:

1. Legislation could impact
2. Slowing down of global economy
3. Rising fuel prices

Shanghai International Port Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Shanghai International Port Group:

1. APM Terminals
2. PSA
3. China Ocean Shipping Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shanghai International Port Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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