Shanghai International Port Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shanghai International Port Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shanghai International Port Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shanghai International Port Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shanghai International Port Group is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shanghai International Port Group competitors and includes Shanghai International Port Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Shanghai International Port Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shanghai International Port Group Brand Analysis
Parent Company

Shanghai International Port Group

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

SIPG, where west meet east and expertise meet expectation

USP

The annual import and export trade through Shanghai, in terms of value, accounts for a quarter of China’s total foreign trade

Shanghai International Port Group STP
Shanghai International Port Group Segmentation

Business which requires transportation and logistics services

Shanghai International Port Group Target Market

Businesses which require  cargo handling, transshipping, marine and overland transportation of domestic and international cargo

Shanghai International Port Group Positioning

Leading container terminal operator in China

Shanghai International Port Group SWOT Analysis
Shanghai International Port Group Strengths

Below are the Strengths in the SWOT Analysis of Shanghai International Port Group:

1. Advantageous geographical location
2. More than 2,000 container ships depart from the Port every month to all major ports around the world
3. Operates 125 berths, has storage capacity of 4,721,000 m2 and owns 5,143 units of cargo handling equipment

Shanghai International Port Group Weaknesses

Here are the weaknesses in the Shanghai International Port Group SWOT Analysis:

1. Operations limited to Shanghai only
2. Small player compared to its competitors

Shanghai International Port Group Opportunities

Following are the Opportunities in Shanghai International Port Group SWOT Analysis:

1. Forming a cross-regional and multinational operational pattern that is geared both to the domestic and international markets
2. Establishing the Port of Shanghai as an international shipping center to achieve the rapid development of SIPG
3. New strategic alliances and joint ventures

Shanghai International Port Group Threats

The threats in the SWOT Analysis of Shanghai International Port Group are as mentioned:

1. Legislation could impact
2. Slowing down of global economy
3. Rising fuel prices

Shanghai International Port Group Competition
Competitors

Below are the top 3 Shanghai International Port Group competitors:

1. APM Terminals
2. PSA
3. China Ocean Shipping Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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