Shanghai International Port Group SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3571

SWOT Analysis of Shanghai International Port Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanghai International Port Group

Parent Company

Shanghai International Port Group




Transportation and Logistics

Tagline/ Slogan

SIPG, where west meet east and expertise meet expectation


The annual import and export trade through Shanghai, in terms of value, accounts for a quarter of China’s total foreign trade



Business which requires transportation and logistics services

Target Group

Businesses which require  cargo handling, transshipping, marine and overland transportation of domestic and international cargo


Leading container terminal operator in China

SWOT Analysis


1. Advantageous geographical location
2. More than 2,000 container ships depart from the Port every month to all major ports around the world
3. Operates 125 berths, has storage capacity of 4,721,000 m2 and owns 5,143 units of cargo handling equipment


1. Operations limited to Shanghai only
2. Small player compared to its competitors


1. Forming a cross-regional and multinational operational pattern that is geared both to the domestic and international markets
2. Establishing the Port of Shanghai as an international shipping center to achieve the rapid development of SIPG
3. New strategic alliances and joint ventures


1. Legislation could impact
2. Slowing down of global economy
3. Rising fuel prices



1. APM Terminals
2. PSA
3. China Ocean Shipping Company

The table above concludes the Shanghai International Port Group SWOT analysis along with its marketing and brand parameters.


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