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Yusen Logistics SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: November 18, 2023Read time:

Here is a detailed SWOT analysis of Yusen Logistics covering strengths, weaknesses, opportunities and threats.

Yusen Logistics Strengths

  1. It has a global reach over 37 countries
  2. The company has high operations in Japan, America & Europe
  3. It has an employee strength of around 16000
  4. Establishment in 1955 gives a vast experience in industry
  5. Strong global reputation and financial stability

Above are the strengths in the SWOT Analysis of Yusen Logistics. The strengths of Yusen Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yusen Logistics Weaknesses

  1. Limited brand awareness as Less work on marketing activities
  2. Despite excellent market value, has a limited market share owning to intense competition

These were the weaknesses in the Yusen Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yusen Logistics Opportunities

  1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
  2. Continuous support and patronage of the company's clients can help business to grow fruitfully
  3. Rapid growth in Thailand economy

Above we covered the opportunities in Yusen Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yusen Logistics Threats

  1. Fierce competition
  2. Slow entrance of big players in Thai market

The threats in the SWOT Analysis of Yusen Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yusen Logistics SWOT analysis.

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About Yusen Logistics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yusen Logistics Overview
Parent Company

Yusen Logistics


Air/Ocean freight forwarding, Contract Logistics


Transport and Logistics

Tagline/ Slogan

Go Forward


NVOCC and contract logistics business

Yusen Logistics STP

Businesses with transportation requirement

Target Market

Automobile, Chemical, Electrical goods


A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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