Hanjin Shipping SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Hanjin Shipping SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hanjin Shipping, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hanjin Shipping to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hanjin Shipping is one of the leading brands in the transport and logistics sector.

The article below lists the Hanjin Shipping SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hanjin Shipping SWOT Analysis:

SWOT Analysis of Hanjin Shipping

For Hanjin Shipping, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hanjin Shipping Strengths

The strengths of Hanjin Shipping looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hanjin Shipping :

1. Comprehensive global business network with 4 regional headquarters, 200 overseas branch offices, and 30 local corporations
2. Fleet consists of some 200 containerships, bulk and LNG carriers transporting over 100 million tons of cargo annually
3. 6,000 employees in 60 different countries
4. Synergy effect among group businesses, including 3PL, ship management, ship repair, logistics IT and terminal operations

Hanjin Shipping Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hanjin Shipping SWOT Analysis:

1. Decreasing profitability over the years and Increasing debt burden is a concern

2. Limited global tie-ups and associations

Hanjin Shipping Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hanjin Shipping SWOT Analysis:

1. Optimize shipping routes and step up expansion in emerging markets
2. Expand customer base geographically or through new services
3. Strategic alliances and joint ventures

Hanjin Shipping Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hanjin Shipping are as mentioned:

1. Economic slowdown
2. Changes in regulations of various countries
3. Intense competition to gain market share

Hanjin Shipping Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hanjin Shipping:

1. A.P. Møller - Mærsk A/S
3. Evergreen Marine Corporation

Hence this concludes the Hanjin Shipping SWOT analysis.

Continue reading more about the brand/company.

About Hanjin Shipping

Hanjin Shipping Overview
Parent Company

Hanjin Shipping Holdings




Transport and Logistics

Tagline/ Slogan

Beyond the ocean


Korea's largest and one of the world’s top ten container carriers

Hanjin Shipping STP

Business which requires transportation and logistics services

Target Market

Businesses which require services like container shipping,  bulk carriers, both for dry cargo(coal, grain, and iron ore) and for liquid cargo (crude oil and petroleum products, and LNG)


With integrated global network we provide more complete logistics service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hanjin Shipping. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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