Published in Transport and Logistics category by MBA Skool Team
Hanjin Shipping is one of the leading brands in the transport and logistics sector. Hanjin Shipping SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hanjin Shipping:
Comprehensive global business network with 4 regional headquarters, 200 overseas branch offices, and 30 local corporations
Fleet consists of some 200 containerships, bulk and LNG carriers transporting over 100 million tons of cargo annually
6,000 employees in 60 different countries
Synergy effect among group businesses, including 3PL, ship management, ship repair, logistics IT and terminal operations
Above are the strengths in the SWOT Analysis of Hanjin Shipping. The strengths of Hanjin Shipping looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hanjin Shipping Weaknesses
Decreasing profitability over the years and Increasing debt burden is a concern
Limited global tie-ups and associations
These were the weaknesses in the Hanjin Shipping SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hanjin Shipping Opportunities
Optimize shipping routes and step up expansion in emerging markets
Expand customer base geographically or through new services
Strategic alliances and joint ventures
Above we covered the opportunities in Hanjin Shipping SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hanjin Shipping Threats
Changes in regulations of various countries
Intense competition to gain market share
The threats in the SWOT Analysis of Hanjin Shipping are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hanjin Shipping SWOT analysis.
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About Hanjin Shipping
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Korea's largest and one of the world’s top ten container carriers
Hanjin Shipping STP
Business which requires transportation and logistics services
Businesses which require services like container shipping, bulk carriers, both for dry cargo(coal, grain, and iron ore) and for liquid cargo (crude oil and petroleum products, and LNG)
With integrated global network we provide more complete logistics service
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