Hanjin Shipping SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hanjin Shipping analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hanjin Shipping SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hanjin Shipping to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hanjin Shipping is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hanjin Shipping competitors and includes Hanjin Shipping target market, segmentation, positioning & Unique Selling Proposition (USP).

Hanjin Shipping SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hanjin Shipping Brand Analysis
Parent Company

Hanjin Shipping Holdings




Transport and Logistics

Tagline/ Slogan

Beyond the ocean


Korea's largest and one of the world’s top ten container carriers

Hanjin Shipping STP
Hanjin Shipping Segmentation

Business which requires transportation and logistics services

Hanjin Shipping Target Market

Businesses which require services like container shipping,  bulk carriers, both for dry cargo(coal, grain, and iron ore) and for liquid cargo (crude oil and petroleum products, and LNG)

Hanjin Shipping Positioning

With integrated global network we provide more complete logistics service

Hanjin Shipping SWOT Analysis
Hanjin Shipping Strengths

Below are the Strengths in the SWOT Analysis of Hanjin Shipping:

1. Comprehensive global business network with 4 regional headquarters, 200 overseas branch offices, and 30 local corporations
2. Fleet consists of some 200 containerships, bulk and LNG carriers transporting over 100 million tons of cargo annually
3. 6,000 employees in 60 different countries
4. Synergy effect among group businesses, including 3PL, ship management, ship repair, logistics IT and terminal operations

Hanjin Shipping Weaknesses

Here are the weaknesses in the Hanjin Shipping SWOT Analysis:

1. Decreasing profitability over the years and Increasing debt burden is a concern

2. Limited global tie-ups and associations

Hanjin Shipping Opportunities

Following are the Opportunities in Hanjin Shipping SWOT Analysis:

1. Optimize shipping routes and step up expansion in emerging markets
2. Expand customer base geographically or through new services
3. Strategic alliances and joint ventures

Hanjin Shipping Threats

The threats in the SWOT Analysis of Hanjin Shipping are as mentioned:

1. Economic slowdown
2. Changes in regulations of various countries
3. Intense competition to gain market share

Hanjin Shipping Competition

Below are the top 3 Hanjin Shipping competitors:

1. A.P. Møller - Mærsk A/S
3. Evergreen Marine Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hanjin Shipping. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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