Vopak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Royal Vopak N.V.

Transportation

Transport and Logistics

NA

Strong global network

Businesses which require storage and handling facilities

Businesses which require storage and handling services for liquid oil products, chemicals, vegetable oils and liquefied gases

World's largest independent tank storage provider

Below are the Strengths in the SWOT Analysis of Vopak:

1. Good financial performance based on a strong market position
2. Operates 83 terminals with a combined storage capacity of more than 30 million cubic meters in 31 countries with 5900 employees
3. Strategically located terminals along the major shipping routes
4. 400 years of experience in storage and transshipment

5. Strong financial position and good brand reputation

Here are the weaknesses in the Vopak SWOT Analysis:

1. Liquidity risk because of high interest bearing debt
2. Occurrences of incidents like oil spill, fire and smoldering is a concern
3. Increasing cost of operations

Following are the Opportunities in Vopak SWOT Analysis:

1. Strategic partnerships and acquisitions to realize targeted growth
2. Effective use of technology to ensure safety in operations
3. Expanding the service lines by could help them raise sales

The threats in the SWOT Analysis of Vopak are as mentioned:

1. Financial risk because of European crisis
2. Legal and environmental regulations
3. Fluctuating interest rates

Below are the top 3 Vopak competitors:

1. Alexander & Baldwin, Inc.
2. Brammer plc
3. Chemoil Energy Limited