Vopak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vopak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vopak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vopak to benchmark its business & performance as compared to the competitors and industry. Vopak is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vopak competitors and includes Vopak target market, segmentation, positioning & Unique Selling Proposition (USP).

Vopak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vopak Brand Analysis
Parent Company

Royal Vopak N.V.

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

NA

USP

Strong global network

Vopak STP
Vopak Segmentation

Businesses which require storage and handling facilities

Vopak Target Market

Businesses which require storage and handling services for liquid oil products, chemicals, vegetable oils and liquefied gases

Vopak Positioning

World's largest independent tank storage provider

Vopak SWOT Analysis
Vopak Strengths

Below are the Strengths in the SWOT Analysis of Vopak:

1. Good financial performance based on a strong market position
2. Operates 83 terminals with a combined storage capacity of more than 30 million cubic meters in 31 countries with 5900 employees
3. Strategically located terminals along the major shipping routes
4. 400 years of experience in storage and transshipment

5. Strong financial position and good brand reputation

Vopak Weaknesses

Here are the weaknesses in the Vopak SWOT Analysis:

1. Liquidity risk because of high interest bearing debt
2. Occurrences of incidents like oil spill, fire and smoldering is a concern
3. Increasing cost of operations

Vopak Opportunities

Following are the Opportunities in Vopak SWOT Analysis:

1. Strategic partnerships and acquisitions to realize targeted growth
2. Effective use of technology to ensure safety in operations
3. Expanding the service lines by could help them raise sales

Vopak Threats

The threats in the SWOT Analysis of Vopak are as mentioned:

1. Financial risk because of European crisis
2. Legal and environmental regulations
3. Fluctuating interest rates

Vopak Competition
Competitors

Below are the top 3 Vopak competitors:

1. Alexander & Baldwin, Inc.
2. Brammer plc
3. Chemoil Energy Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vopak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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