Vopak SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2567

SWOT Analysis of Vopak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Royal Vopak N.V.




Transportation and Logistics

Tagline/ Slogan



Strong global network



Businesses which require storage and handling facilities

Target Group

Businesses which require storage and handling services for liquid oil products, chemicals, vegetable oils and liquefied gases


World's largest independent tank storage provider

SWOT Analysis


1. Good financial performance based on a strong market position
2. Operates 83 terminals with a combined storage capacity of more than 30 million cubic meters in 31 countries with 5900 employees
3. Strategically located terminals along the major shipping routes
4. 400 years of experience in storage and transshipment

5. Strong financial position and good brand reputation


1. Liquidity risk because of high interest bearing debt
2. Occurrences of incidents like oil spill, fire and smoldering is a concern
3. Increasing cost of operations


1. Strategic partnerships and acquisitions to realize targeted growth
2. Effective use of technology to ensure safety in operations
3. Expanding the service lines by could help them raise sales


1. Financial risk because of European crisis
2. Legal and environmental regulations
3. Fluctuating interest rates



1. Alexander & Baldwin, Inc.
2. Brammer plc
3. Chemoil Energy Limited

The table above concludes the Vopak SWOT analysis along with its marketing and brand parameters.


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