1. SWOT Analysis
  2. Transport and Logistics
  3. Norfolk Southern SWOT Analysis

Norfolk Southern SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: May 27, 2024Read time:

Here is a detailed SWOT analysis of Norfolk Southern covering strengths, weaknesses, opportunities and threats.

Norfolk Southern


<Don’t paste logo here; send logo of this brand as attachment>

Parent Company

Norfolk Southern Corporation




Transportation and Logistics

Tagline/ Slogan

One line, infinite possibilities


Extensive intermodal network in eastern North America



Business which requires transportation and logistics services

Target Group

Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products


Safest, most customer-focused and successful transportation company in the world

SWOT Analysis


1. Operates over 20,000 route miles in 22 eastern states of US
2. Strong financial performance over the years
3. Leader in the eastern America’s transportation infrastructure
4. Improvement in productive and operating metrics


1. Unresolved lawsuits against the company
2. Increasing debt burden
3. Relatively low global presence when compared with leaders in the industry


1. Increasing traffic volume
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad


1. Significant governmental legislation and regulation over commercial, operating and environmental matters
2. Transportation of certain hazardous materials could create catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could

adversely affect operations




This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Norfolk Southern. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin