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  3. Fraport SWOT Analysis

Fraport SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: August 24, 2023Read time:

Here is a detailed SWOT analysis of Fraport covering strengths, weaknesses, opportunities and threats.

Fraport Strengths

  1. Active on four continents through investments and subsidiaries
  2. Strong player with global presence and good service
  3. Introduction of new technologies to optimize operating processes
  4. Over 50 years of experience in ground handling services
  5. Solid EBITDA increase despite downturn in Cargo business

Above are the strengths in the SWOT Analysis of Fraport. The strengths of Fraport looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fraport Weaknesses

  1. Highly dependent on couple of partners for business
  2. No visibility in North America and Australia

These were the weaknesses in the Fraport SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fraport Opportunities

  1. Investment in airports in emerging economies
  2. Robust economy of Germany compared to other European nations gives positive outlook for business development
  3. Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business

Above we covered the opportunities in Fraport SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fraport Threats

  1. Economic fluctuations can have considerable impact on economic development of air traffic
  2. Rising oil prices can affect development of air traffic
  3. Rules and regulations in airport infrastructure development

The threats in the SWOT Analysis of Fraport are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fraport SWOT analysis.

About Fraport

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fraport Overview
Parent Company

Fraport AG




Transport and Logistics

Tagline/ Slogan



Operates  Frankfurt Airport, one of the world's most important air transportation hubs

Fraport STP

Business which requires transportation and Logistics services

Target Market

Businesses which requires services in airport management field


One of the leading companies in airport business worldwide

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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