1. SWOT Analysis
  2. Transport and Logistics
  3. Vopak SWOT Analysis

Vopak SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: December 25, 2023Read time:

Here is a detailed SWOT analysis of Vopak covering strengths, weaknesses, opportunities and threats.

Vopak Strengths

  1. Good financial performance based on a strong market position
  2. Operates 83 terminals with a combined storage capacity of more than 30 million cubic meters in 31 countries with 5900 employees
  3. Strategically located terminals along the major shipping routes
  4. 400 years of experience in storage and transshipment
  5. Strong financial position and good brand reputation

Above are the strengths in the SWOT Analysis of Vopak. The strengths of Vopak looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vopak Weaknesses

  1. Liquidity risk because of high interest bearing debt
  2. Occurrences of incidents like oil spill, fire and smoldering is a concern
  3. Increasing cost of operations

These were the weaknesses in the Vopak SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vopak Opportunities

  1. Strategic partnerships and acquisitions to realize targeted growth
  2. Effective use of technology to ensure safety in operations
  3. Expanding the service lines by could help them raise sales

Above we covered the opportunities in Vopak SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vopak Threats

  1. Financial risk because of European crisis
  2. Legal and environmental regulations
  3. Fluctuating interest rates

The threats in the SWOT Analysis of Vopak are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vopak SWOT analysis.

About Vopak

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vopak Overview
Parent Company

Royal Vopak N.V.




Transport and Logistics

Tagline/ Slogan



Strong global network

Vopak STP

Businesses which require storage and handling facilities

Target Market

Businesses which require storage and handling services for liquid oil products, chemicals, vegetable oils and liquefied gases


World's largest independent tank storage provider

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Vopak. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin